All Posts Tagged Tag: ‘Nilofer Merchant’

Nilofer Merchant Talks At Google

Nilofer Merchant, author of the bestselling 11 Rules for Creating Value in the #SocialEra (published by Harvard Business Review Press), recently did an @Google Talk, and the company posted the video today. Google explains, “In this talk, Merchant argues that ‘social’ is much more than ‘media.’ Smart companies are letting social become the backbone of their business models, increasing their …

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