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Nielsen Articles

Online Advertising Might Benefit From Better Data

Suppose you’re promised one reward, and then often given two. Or promised two rewards, and sometimes given one. Studies have found that both humans and monkeys prefer the first scenario, but in the world of online advertising, execs expect to know exactly what’s going on.

Nielsen: ‘Earl’, ‘Idol’ Tops In TV Buzz

When people talked about their favorite TV shows online, Jason Lee’s sitcom rated first in Nielsen’s top ten list.

Nielsen To Track HBO VOD Service

HBO has tapped Nielsen to measure the cable networks ratings for its video on demand programming. HBO is the first network to have access to the viewer data for it s video-on- demand service Nielsen said.

Microsoft, Google Neck and Neck For Audience

Microsoft sites edge out Google sites in terms of total online audience by about a million visitors. When it comes to time spent, though, Time Warner and Yahoo rule the roost.

Nielsen To Launch Copyright Protection Service

The Nielsen Company has created a product that would enable media companies to track the distribution of their video content on sites like YouTube and MySpace.

Paid Search To Take Off In Canada

Canadian revenues from online advertising hit C $1.01 billion (US $894 million) in 2006, according to the Interactive Advertising Bureau of Canada, a jump of 80 percent in one year.

Convenience Drives Online Holiday Shopping

A new report form Nielsen Online examines the reasons shoppers turn to the Internet during the holiday season.

This Article Is Too Long

To make a long story short, people naturally prefer short, easy-to-digest articles over long, comprehensive articles, but to get the best literary diet, readers often mix the two and so should you.

China Online Ads To Reach RMB 10 Billion

Online advertising in China is reaching double-digit growth so far in 2007, according to Nielsen’s AdRelevance report.

A Recap of Ideas from Nielsen’s CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.

Nielsen to Provide Google TV Ad Demographics

Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT.

The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.

Google Asks Nielsen To Rate TV Ads

Google has taken another step toward wiping Madison Avenue’s influence off the television industry by partnering with Nielsen for ratings information.

Say Goodbye To Ye Olde Editorial Process

There may always be a place for paper. This isn’t about that – the likelihood that print is on the verge of extinction – but rather how a new generation of editors and writers present the news in a digital world. The new format for news – there must always be a standard eventually – is evolving, as dinosaurs wheeze and choke.

ESPN, Nielsen Form Measurement Partnership

Nielsen and ESPN are partnering to create a model to measure people’s use of media on a number of platforms including television, the Internet and mobile devices.

Is it Time to Rethink Mobile Marketing?

CNET’s Elinor Mills reports on a Nielsen//NetRatings and WebVisible study today that indicates that a whopping 92% felt that receiving local business ads on their cell phones would be “irritating.” This doesn’t bode well for mobile marketers, many of whom are hoping to bank on the hyper local third screen.

Other key (non-mobile-related) findings:

Web 2.0 Talks About Car Pricing

A car commercial might last 30 or 45 seconds, and in most cases, only a tiny portion of it will discuss pricing.  I’m not complaining – high-def laps are more interesting than transferable leases – but this is all the more reason to turn to blogs, social networks, and other online resources for financial information.

Nielsen Expansion To Track Online Video

The Nielsen Company said today that it will triple the size of its National People Meter television ratings panel by 2011 and provide more flexibility for measuring non-traditional television viewing including online video and mobile video.

Google Still at the Top

Who is the biggest search engine in the market?  That’s the one thing everyone agrees on: Google.  But beyond that, there are some significant differences in the data.  For instance, Nielsen says that Google accounts for 54% of US searches, whereas Hitwise says they account for 64%.  That’s a big difference, although part of it might be explained byNielson separating out Google-based AOL’s marketshare at almost 6%. 

$10 Billion For Facebook Makes Some Sense

$10 billion is a lot of money, but some say that’s how much Facebook is worth.  $15 billion is, of course, even more, and the social network’s value has also been connected to that figure.  Believe it or not, this isn’t total lunacy.

Facebook Beats MySpace In UK

An impressive piece of news came out of the UK today: Facebook has overtaken MySpace in terms of unique visitors.  But strangely, Facebook was overtaken by a network called PerfSpot in terms of growth.

Nielsen Launches Social Network

The Nielsen Company today began the public beta testing of Hey! Nielsen, an online social network site focused on allowing pop culture fans to express and share their views.