All Posts Tagged Tag: ‘Nielsen’
Americans are increasing their overall media consumption and multi-tasking is playing a bigger role, according Nielsen’s new Three Screen Report.
In the 2nd quarter of 2009 the number of people watching mobile video increased 70 percent from last year and people who watch video online increased their viewing 46 percent during the same time period. In addition, the average American TV consumption remains at an all-time (141 hours per month) compared to the same time last year.
June seems to have been kind to CBS Interactive, as the media corporation released some encouraging numbers from Nielsen this afternoon. More than half a dozen properties posted some very impressive growth statistics.
Nielsen has announced the launch of an expanded panel and platform for measuring Internet audiences.
The new panel increases Nielsen’s measurement of websites from 3,00 to more than 30,000, providing better representation of Hispanic, teens, and cell phone only households, and improves coverage of multiple PCs in households.
One of the core messages in my book Radically Transparent came courtesy of Edelman data which demonstrated that consumers overwhelmingly trusted recommendations from "a person like yourself."
Two years after that data was released, new numbers from Nielsen suggest that trust in others has increased dramatically. In fact, 90% of consumers now trust recommendations from people they know.