All Posts Tagged Tag: ‘Nielsen’

Nielsen Says Most Social Media Users Rich and Urban

Research from Nielsen indicates that wealthier people and people who live in big cities (at least in the US) are more likely to use social networks than people with less money that live in smaller towns.

Nielsen Claritas, a branch of Nielsen that looks at segmentation in consumer behavior, says that there is a "marked difference" in the demographic makeup between the two largest social networks – Facebook and MySpace. According to Nielsen Claritas:

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Online Advertising Spend Seeing Significant Gains

Time spent on social networking and blogging sites accounted for 17 percent of all time spent on the Internet in August 2009, according to a new report from Nielsen.

"This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, vice president, media and agency insights, Nielsen’s online division.

"While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth."

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Facebook and Nielsen Look for What Makes Consumers Tick

Last week Facebook announced that it had surpassed 300 million users, and now the company has announced a strategic partnership with the Nielsen Company. This partnership is aimed at helping marketers better use the web for developing and marketing new products.

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Nielsen To Begin Measuring Online TV Audiences

Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?

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Digital Media Consumption Making Big Gains

Americans are increasing their overall media consumption and multi-tasking is playing a bigger role, according Nielsen’s new Three Screen Report.

In the 2nd quarter of 2009 the number of people watching mobile video increased 70 percent from last year and people who watch video online increased their viewing 46 percent during the same time period. In addition, the average American TV consumption remains at an all-time (141 hours per month) compared to the same time last year.

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US Ad Spending Saw 15% Decline in Early ’09

A report from Nielsen indicates that ad spending in the United States fell 15.4% in the first half of the year, compared to the first half of last year. Preliminary estimates show that US ad expenditures fell over $10.3 billion to a total of $56.9 billion.

"While some of the larger categories have cut back spending, we see others that continue to raise the ante on their media investments," said Annie Touliatos, VP for Nielsen’s advertising information services.

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Is eBay in Trouble?

eBay’s traffic appears to be on the way down. This doesn’t come as a huge surprise if you pay attention to the commentary on message boards and comment sections on eBay articles.

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CBS Interactive Posts Solid June Traffic Increases

June seems to have been kind to CBS Interactive, as the media corporation released some encouraging numbers from Nielsen this afternoon.  More than half a dozen properties posted some very impressive growth statistics.

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Nielsen Enhances Online Measurement Panel

Nielsen has announced the launch of an expanded panel and platform for measuring Internet audiences.

The new panel increases Nielsen’s measurement of websites from 3,00 to more than 30,000, providing better representation of Hispanic, teens, and cell phone only households, and improves coverage of multiple PCs in households.

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Google Scores With June Nielsen Numbers

June was a great month for Google, according to new statistics from Nielsen.  In comparison to May, the search giant apparently received many more unique visitors, and also managed to keep them around for a much longer period of time.

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A Breakdown Of Trust In Advertising

One of the core messages in my book Radically Transparent came courtesy of Edelman data which demonstrated that consumers overwhelmingly trusted recommendations from "a person like yourself."

Two years after that data was released, new numbers from Nielsen suggest that trust in others has increased dramatically. In fact, 90% of consumers now trust recommendations from people they know.

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Online Opinions One of Most Trusted Forms of Advertising

Nielsen released some interesting findings from a study (pdf) on consumer trust and advertising. The most important takeaway is that consumer opinions posted online are the most trusted forms of advertising globally.

Right off the bat, this tells me that:

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