Quantcast

Nielsen Articles

9 Million People Have Made Purchases On Mobiles

Making purchases using mobile devices such as cell phones is increasing in the U.S. with 9 million mobile subscribers saying they have used their mobile to pay for goods or services and nearly half (49%) saying they plan to try mobile commerce in the future according to a new report from Nielsen.

Men were found to be more likely then women to use their mobile phone for commerce with 4.9 million men doing so and 4.3 million women making a purchase using their mobile phone.

Google Adds TV Ad Tracking To Analytics

Almost two years ago, an award-winning Google paper outlined a way to link a computer with a television to collect real-time data about viewer actions. The implications of the technology Google was working on could spell trouble for Nielsen Media Research, the incumbent, go-to agency providing the data upon which TV ad prices have been based for half a century.

The Hollywood Reporter Relaunches Site

The Hollywood Reporter, which covers the movie industry, has redesigned its Web site and says it will feature more charts, more data and more of a business focus.

"The re-launch of our brand is the culmination of a year-long drive to position the Reporter as the leading source of timely and actionable news, information and data about the creation, financing, production, marketing and distribution of entertainment content in all its forms, on all platforms," said Eric Mika, Publisher of The Hollywood Reporter.

Nielsen Releases March Search Stats
· 1

Another month, another Nielsen Online data set.  Only the unexpected has happened, and this time around, Google’s market share didn’t rise.

Nielsen Business Media Makes Layoffs
· 1

The stock market has stopped doing 200-point dives, and for a time, it seemed like another hallmark of recessions had also become rare.  Unfortunately, some "restructuring" has once again occurred, and employees of Nielsen Business Media were the ones to be affected.

Online Ad Spending Up 18% In 2007

Advertising spending for 2007 increased 0.6 percent compared to 2006, with Internet advertising leading the way, up 18.9 percent more than any other media category according to Nielsen.

Along with Internet advertising, other media categories that saw an in increase in 2007 were National Magazines (7.6%), Outdoor (7.2%), National Sunday Supplements (4.9%), National Cable TV (2.2%), and Spanish-Language TV (1.5%).

Some Internet Users Can’t Find Google

This week, usability guru Jakob Nielsen asks: “How difficult is it to perform a search on Google?

No, really. How hard is it? We know the search box in the upper right hand corner of your screen can get there. We know that Google.com in the address bar can get there. But, sadly, Nielsen’s study indicated that at least 24% of Internet users don’t know that. It hurts me just to type it.

More Mobile Users Recalling Ads

Twenty-three percent (58 million) of all U.S. mobile subscribers say they have seen advertising on their phones in the past 30 days, according to a new report from Nielsen.

Half (28 million) of all mobile users who remember seeing a mobile ad in the last 30 days say they responded to the ad in some way. The number of mobile user who recalled seeing mobile advertising between the second and fourth quarters of 2007 rose 38 percent (from 42 to 58 million subscribers).

Facebook Loses Users In The UK
· 3

Between December and January, Facebook experienced a five percent decline in unique visitors in the UK.  From the company’s perspective, this certainly isn’t good.  The dip probably doesn’t spell the end of the popular social network, however.

Online Video, Men And Women

In a new study that looks at what types of online video people view, Nielsen Online found that women lean towards watching network television online and men favor user-generated content.

Women are almost twice as likely as men to watch online video on TV networks Web sites, while on user- generated sites such as YouTube, men 18 to 34 were more than twice as likely as women in the same age group to watch videos.

Nielsen’s TV Panel To Measure Online Video
· 1

Nielsen said it plans to "introduce measurement of TV viewing on the PC screen in our TV panel by the end of 2008."

Nielsen’s plan is to measure all types of video viewing from traditional TV to mobile phones or iPods. The number of online video viewers is estimated to increase to 183 million in 2011 compared with 114 million in 2006, according to eMarketer.

Books Most Purchased Item Online
· 4

Globally, the most popular items to purchase online are books with 41 percent of Internet users doing so in the last three months according to Nielsen Online.

Among U.S. Internet users 38 percent bought books in the past month. In the UK 45 percent of Internet users have bought books online and in Germany 55 percent had done the same.

Super Bowl Ads Hope To Score Online

The Nielsen Company will use its social networking platform HeyNielsen to measure the appeal of this years Super Bowl ads as they air during the game broadcast on Fox February 3.

Nielsen launched Hey!Nielsen in September 2007 as a forum for pop culture fans to exchange their views with each other. The site currently has 32,000 members.

Nielsen: Google Search Share…Dropped?
· 2

The December 2007 figures from Nielsen//NetRatings show the US search market share for Google declined from the previous month.

Fans Take To Web To Investigate Romo Curse
· 2

Let me just start by saying the Cowboys lost because the Giants played better – and Tony Romo threw a really ill-timed interception. That’s it. Occam’s Razor and all that, but no doubt the superstitious Cowboy fans will blame it all on Jessica Simpson. Yahoo, Google, and Nielsen pretty much all confirm that.

411 Most Widely Used Mobile Search

There were 46.1 million mobile data users in the U.S. that used mobile search functions in the third quarter of 2007 according to a report by The Nielsen Company examining the mobile search behavior of wireless subscribers.

Nielsen Sued By Spanish Media Company

Spanish media company Prisa is suing measurement firm Nielsen for revising audience numbers to reflect less traffic than its newspaper Web site El Pais actually received.

In September the company said they would be taking legal action against Nielsen after the ratings firm decided that traffic going to an ad for ElPais.com, which was on other Web sites, was being counted as part of the traffic for the newspapers own Web site.

Online Holiday Shoppers Having Positive Experience

A majority of online shoppers (82%), report being very satisfied or somewhat satisfied with the customer support available during their online holiday shopping experience this year, according to Nielsen Online.

Online Holiday Shoppers Having Positive Experience

Web 2.0 Could Be Bad For Business

Usability expert Jakob Nielsen warns against believing all the Web 2.0 hype when designing with the end-user in mind. While some 2.0 features can help, the majority of sites should focus on mastering the 1.0 aspects that users know and love.

The problem, as Nielsen sees it, is that companies follow too much what the hot trends are, and as a result create sites that are unnecessarily complicated or offer little benefit to the average user.

WordPress Sees Huge Growth in 2007

Here are some numbers about blogging and social networking sites according to Nielsen Online. They just released November’s numbers on the top 10 social networking sites. The biggest gainers are Flixster (where you share movie reviews) and LinkedIn, a social network for professionals.

 

Online Advertising Might Benefit From Better Data

Suppose you’re promised one reward, and then often given two. Or promised two rewards, and sometimes given one. Studies have found that both humans and monkeys prefer the first scenario, but in the world of online advertising, execs expect to know exactly what’s going on.