Nielsen Articles

A Breakdown Of Trust In Advertising

One of the core messages in my book Radically Transparent came courtesy of Edelman data which demonstrated that consumers overwhelmingly trusted recommendations from "a person like yourself."

Two years after that data was released, new numbers from Nielsen suggest that trust in others has increased dramatically. In fact, 90% of consumers now trust recommendations from people they know.

Online Opinions One of Most Trusted Forms of Advertising
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Nielsen released some interesting findings from a study (pdf) on consumer trust and advertising. The most important takeaway is that consumer opinions posted online are the most trusted forms of advertising globally.

Right off the bat, this tells me that:

Video Game Engagement Continues To Increase
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Fans of video games are spending increasingly more time playing games, according to a new survey from Nielsen.

The survey, "The Value Gamer: Play and Purchase Behavior in a Recession," found since the beginning of the year and through May, gamers are spending an additional one to two hours a week playing games, compared to 2006, when Nielsen started tracking video game data.

Teen Media Habits Surprising to Some
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Nielsen recently shared some findings from its report (pdf) on how teens use media. Interestingly enough, the results don’t live up to the stereotypical "teens are always texting" scenario.

Why Online Video Will Keep Growing Like a Weed
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As you probably know, online video has become quite a hot medium, and the rate at which people view it continues to increase. This is not surprising considering the year we had last year in online video. This year certainly started off with a boom as well as a famous super bowl ad truly introduced the world to Hulu.

Recent research from Nielsen shows that in May, unique visitors, total streams, streams per viewer, and time per viewer were all up compared to the same month in 2008. There was a 49% increase in time per viewer.

Nielsen: The Rise and Rise of Power Moms

The power of mommy bloggers continues to gain momentum. At least that’s what recent research from Nielsen Online appears to show.

According to Nielsen, the number of “Power Moms” online is rising (pdf).   Identified as those women aged between 25 and 54 with at least one child and who regularly participate in online activities, this segment now accounts for almost 20% of the active online population.

Nielsen Statistics Called Into Question Again

Along with what comScore and Hitwise put out, Nielsen’s data concerning online traffic is often viewed as being rather reliable, and almost every month, loads of people turn to it to see how different sites stack up.  A couple of rather important companies have recently called into question the accuracy of Nielsen’s stats, however.

Innovation & Ad Spend See Bright Spots in Downturn

WebProNews had a very nice discussion with Charles Buchwalter, Senior VP of Research and Analytics at Nielsen Online. He had some quite interesting things to say. For example, he notes that despite the economic downturn, there is plenty of innovation and change happening online.

Mobile Internet Has Grown by 74% in 2 Years

Research from Nielsen shows that the global mobile Internet market grew 74% between February 2007 and February 2009. This is largely due to the expansion of smartphones and the availability of unlimited data packages.

Nielsen: Twitter’s Audience Retention Rate Sucks
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Getting someone’s attention can be difficult these days; people have so many interests and so little time that convincing them to swing by a website can count as a real victory.  Unfortunately for Twitter, it’s also important to keep people around, and in this respect, statistics indicate that the micro-blogging service is failing rather miserably.

Nielsen Could Have Twitter’s Retention Rates Wrong

 Nielsen Wire 

Swine Flu Fears Overrun Web

Don’t be surprised if, at the next Web 2.0-type conference, the attendees all wear surgical masks and tote gallon jugs of hand sanitizer.  New stats from both Nielsen and Hitwise indicate that fear of the swine flu has hit the online world in a big way.

Online Newspaper Traffic Up 10 Percent
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While the newspaper industry continues to struggle, one bright spot is online visitors to newspaper Web sites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors, according to a report from Nielsen Online commissioned by the Newspaper Association of America.

Social Media And Video Lead To Increased Online Engagement
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Online engagement by Internet users is increasing in part as a result of a shift toward video content and social networking, according to a new report by Nielsen.

Since 2003, interests of the average online user have shifted significantly. Categories that consisted of portal-oriented browsing sites, such as shopping directories and Internet tools/Web services, used to be the most popular categories for user engagement.

Top Web Brands and Parent Companies
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Earlier, we looked at the top domains and pages in terms of linking popularity among different linkers. Collectively, they are referred to as the most important domains and pages on the web.

Nielsen Online, however, has looked at the top online companies and brands for the month of March. This data looks at unique audience and time per person spent with each. Take a look at these charts from Nielsen:

Google Continues Market Share Climb
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Nielsen’s released its report on the March U.S. search share rankings, and there’s good news and bad news for companies that want to compete with Google.  The good: compared to other data providers, Nielsen still makes Google’s share to be out on the small side.  The bad: its share’s still increasing. 

TV Still Dominates Media Consumption
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Nielsen has shared results of its "State of the Media" research. Not that this fact is surprising, but television is still the most preferred gateway for media consumption.

Nearly Half Get News Online in Spain

Research from comScore found that out of the total Spanish Internet audience of 18.3 million people in February, 8.4 million or 46% visited an online newspaper site.

Study Looks at Video Viewing Demographics
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A study from Nielsen and Ball State University found that 45-54 year-olds are the top consumers of video media. The study ran over the course of a year.

Data was gathered from traditional TVs (including DVD/VCR and DVR viewing), computers, mobile devices and other small screens like in-cinema movies, GPS and display screens outside of the home. Some key findings include:

Twitter is the Fastest Growing Community
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Nielsen online is sharing some interesting data about Twitter. For one, it was the fastest growing community destination last month, experiencing 1382% growth from last year. Trailing behind it were Zimbio, Facebook, Multiply, and Wikia.

Social Sites Surpass Email Usage
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Social networking and blogging have become more popular than sending email, according to a new report from Nielsen.

More than two-thirds (67%) of the global online population now goes online to visit social networks and blogs.

"Social networking has become a fundamental part of the global online experience," says John Burbank, CEO of Nielsen Online.