Quantcast

Nielsen Articles

Nielsen: The Rise and Rise of Power Moms

The power of mommy bloggers continues to gain momentum. At least that’s what recent research from Nielsen Online appears to show.

According to Nielsen, the number of “Power Moms” online is rising (pdf).   Identified as those women aged between 25 and 54 with at least one child and who regularly participate in online activities, this segment now accounts for almost 20% of the active online population.

Nielsen Statistics Called Into Question Again

Along with what comScore and Hitwise put out, Nielsen’s data concerning online traffic is often viewed as being rather reliable, and almost every month, loads of people turn to it to see how different sites stack up.  A couple of rather important companies have recently called into question the accuracy of Nielsen’s stats, however.

Innovation & Ad Spend See Bright Spots in Downturn

WebProNews had a very nice discussion with Charles Buchwalter, Senior VP of Research and Analytics at Nielsen Online. He had some quite interesting things to say. For example, he notes that despite the economic downturn, there is plenty of innovation and change happening online.

Mobile Internet Has Grown by 74% in 2 Years

Research from Nielsen shows that the global mobile Internet market grew 74% between February 2007 and February 2009. This is largely due to the expansion of smartphones and the availability of unlimited data packages.

Nielsen: Twitter’s Audience Retention Rate Sucks
· 8

Getting someone’s attention can be difficult these days; people have so many interests and so little time that convincing them to swing by a website can count as a real victory.  Unfortunately for Twitter, it’s also important to keep people around, and in this respect, statistics indicate that the micro-blogging service is failing rather miserably.

Nielsen Could Have Twitter’s Retention Rates Wrong

 Nielsen Wire 

Swine Flu Fears Overrun Web

Don’t be surprised if, at the next Web 2.0-type conference, the attendees all wear surgical masks and tote gallon jugs of hand sanitizer.  New stats from both Nielsen and Hitwise indicate that fear of the swine flu has hit the online world in a big way.

Online Newspaper Traffic Up 10 Percent
· 5

While the newspaper industry continues to struggle, one bright spot is online visitors to newspaper Web sites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors, according to a report from Nielsen Online commissioned by the Newspaper Association of America.

Social Media And Video Lead To Increased Online Engagement
· 1

Online engagement by Internet users is increasing in part as a result of a shift toward video content and social networking, according to a new report by Nielsen.

Since 2003, interests of the average online user have shifted significantly. Categories that consisted of portal-oriented browsing sites, such as shopping directories and Internet tools/Web services, used to be the most popular categories for user engagement.

Top Web Brands and Parent Companies
· 1

Earlier, we looked at the top domains and pages in terms of linking popularity among different linkers. Collectively, they are referred to as the most important domains and pages on the web.

Nielsen Online, however, has looked at the top online companies and brands for the month of March. This data looks at unique audience and time per person spent with each. Take a look at these charts from Nielsen:

Google Continues Market Share Climb
· 3

Nielsen’s released its report on the March U.S. search share rankings, and there’s good news and bad news for companies that want to compete with Google.  The good: compared to other data providers, Nielsen still makes Google’s share to be out on the small side.  The bad: its share’s still increasing. 

TV Still Dominates Media Consumption
· 2

Nielsen has shared results of its "State of the Media" research. Not that this fact is surprising, but television is still the most preferred gateway for media consumption.

Nearly Half Get News Online in Spain

Research from comScore found that out of the total Spanish Internet audience of 18.3 million people in February, 8.4 million or 46% visited an online newspaper site.

Study Looks at Video Viewing Demographics
· 2

A study from Nielsen and Ball State University found that 45-54 year-olds are the top consumers of video media. The study ran over the course of a year.

Data was gathered from traditional TVs (including DVD/VCR and DVR viewing), computers, mobile devices and other small screens like in-cinema movies, GPS and display screens outside of the home. Some key findings include:

Twitter is the Fastest Growing Community
· 1

Nielsen online is sharing some interesting data about Twitter. For one, it was the fastest growing community destination last month, experiencing 1382% growth from last year. Trailing behind it were Zimbio, Facebook, Multiply, and Wikia.

Social Sites Surpass Email Usage
· 11

Social networking and blogging have become more popular than sending email, according to a new report from Nielsen.

More than two-thirds (67%) of the global online population now goes online to visit social networks and blogs.

"Social networking has become a fundamental part of the global online experience," says John Burbank, CEO of Nielsen Online.

Social Networking Is Now More Popular Than Email

I’m sure I don’t have to tell you that social networking is popular. According to Nielsen Online, it’s become a whole lot more popular. From December 2007 to December 2008, social networks or blogs account for nearly 10% of all Internet time, and the “Member Communities” category of sites surpassed the email category in Internet popularity, measured by time on site.

Digital Coupons Rising in Popularity
· 3

Digital coupons have experienced tremendous growth in popularity over the last year or so. According to research from Nielsen, not only are more people going to the sites, but the average amount of time spent there has increased as well.

Career Development Sites See Surge in Seniors
· 2

While visits to online career development websites continue to grow, fuelled by fears of job security and increased layoffs, there’s one particular age group that has grown faster than others.

Visits to career development websites grew 20% YoY, according to Nielsen, rising 41.5 million visitors in January 2008 to just under 50 million in January this year.

More Americans Watching Online And Mobile Video
· 1

Watching video on television, online and mobile devices continues to increase and has reached new levels, according to Nielsen.

In its fourth quarter "A2/M2 Three Screen Report," Nielsen found that the average American watches 151 hours of TV per month, an all-time high. Americans who watch video over the Internet consume  another 3 hours of online video per month and those who use mobile video watch nearly 4 hours per month on mobile phones and other devices.

TV Ad Estimates from Google

It appears that television advertising is following a different trend than many have expected. Advertising Age is citing data from a recent study (due out soon) from Nielsen indicating that its doing better than ever. Some may find this a bit surprising with the increasing popularity of DVRs and online video.