All Posts Tagged Tag: ‘Nielsen’
Online video usage in the U.S. is up significantly from the same time last year as time spent viewing video on a PC/Mac/laptops from home and work locations increased 45 percent, according to a new report from Nielsen.
The number of unique online video viewers only increased by 3.1% from last January, but the level of activity was up as viewers streamed 28% more video and spent 45% more time watching. Total video streams also saw significant year-over-year growth, up 31.5% to 14.5 billion streams.
People who purchased smartphones in the past six months were more likely to buy an Android device than an Apple product by a ratio of about 1.5 to 1, according to a new report from Nielsen. This led the data research firm to give Android the enviable title "leading OS among recent acquirers" this morning.
To mark the end of 2010, Nielsen published a document called "The Top Trends for 2010" this morning, and it’s an interesting read, even if most of the lists don’t fall within the scope of this site’s coverage (FYI: "frozen novelties" were the top consumer packaged good on the basis of unit volume growth). But one thing that is relevant is the fact YouTube was crowned "Top Mobile Internet Video Channel."
Roughly three years after its official debut, the Android operating system has more or less caught up to Apple’s offering in terms of desirability, according to Nielsen. The research company declared Apple’s iOS and Android tied today after surveying potential smartphone upgraders in the U.S.
So we’re not accused of a pro-Google bias: yes, the graphic below shows that iOS has a slight edge. But stats master Nielsen apparently decided the difference is small enough that the term "tied" still applies.
Nielsen and Yahoo introduced some new research on cross-platform optimization today at Ad:Tech NY. The results are interesting, but Nielsen SVP, Media Product Leadership Howard Shimmel warned not to generalize the findings. It’s more about how they got to the results. The goal is to help the decision process.
Disney/ABC and Nielsen have announced a new iPad app. The app is the first to be built on Nielsen’s new Media-Sync Platform, and uses audio watermarks to sync mobile devices to TV Programming.
Nielsen shared some new search market findings, indicating that Bing has overtaken Yahoo as the number two search engine in the U.S. for the first time. That’s MSN/Windows Live/Bing, to be more precise, which holds 13.9% of the market (as of August), according to the firm.
Yahoo holds a 13.1% share, a decline from 14.6% in July. Google saw little change, but accounted for 65% of all U.S. searches.
Nielsen released its version of the U.S. search market rankings for July this week. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%.
Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now completely overtaken Yahoo’s organic results in the U.S. and Canada. We’ll see our first glimpse of how this is working out next month.
IBM has partnered with the Industrial Design Centre at the Indian Institute of Technology, Bombay on mobile web research. The initiative will focus on development of new designs of mobile device interfaces that can be used by people who are semiliterate or illiterate, as well as individuals who have limited or no access to information technology.
Right on schedule, Nielsen’s provided another look at the U.S. search market, and although absolutely nothing changed at the top – Google’s market share didn’t fluctuate at all between April to May – something interesting did occur last month as Yahoo and Bing gained ground.
High definition television, DVRs, and the Internet are creating higher quality and better experiences for consumers, leading to an increase in the amount of videos Americans watch, according to a new Nielsen Three Screen Report.
"Consumers are driven by the convenience and quality that today’s technology now enables," said Matt O’Grady, Executive Vice President, Audience Measurement, Nielsen.
Americans upped their overall media usage and multitasking in the fourth quarter of 2009, according to Nielsen’s latest Three Screen Report.
In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35 percent from the previous quarter. Nearly 60 percent of TV viewers now use the Internet once a month while watching TV.
Glass-half-full and glass-half-empty types, prepare to be split. New stats from Nielsen indicate that February of 2010 was a great month for the online video industry compared to February of 2009. Last month was a little bit rotten compared to January of 2010, however.
In case you were wondering, Facebook is pretty popular. Google is of course the undisputed king of search market share, but Facebook has the edge in some areas. Social media is the obvious area. While Google is hoping to make some serious headway here with Buzz, Facebook is far and away the dominant being in the world of social networks.
We heard earlier this week from comScore and Hitwise, and today, still more evidence that Bing performed well in January arrived. Nielsen has released its monthly report regarding the U.S. search market, and according to the firm, Bing managed to increase its market share by exactly 1.0 percent.
For the most part, online video has been much less ad-heavy than television programming. It is this very fact that has likely been a large part of the medium’s popularity. Things may be changing, however.
According to Advertising Age, Nielsen is planning on making data available about the viewing of commercials that run in particular shows , whether they are viewed on TV or online. The data would start being available in September, and the publication says it will become the basis for ad negotiations next February.
Last year, 12% of Super Bowl viewers used the Internet while watching the game according to data from Nielsen. Those that used the web spent an average of 24 minutes online during the game. It would not be at all surprising if those numbers increased significnatly this year.
Research firm comScore has just released data about the U.S. online video market from December. Americans reportedly watched 33.2 billion videos online during that month. 178 million users watched video online.
Google sites ranked at the top of the list by a significant margin, just like usual. Hulu was next in line with about a 12 million video difference. Google sites accounted for nearly 40% of the market share, with Hulu accounting for 3%. Here’s the top ten:
This week’s big TV event was unquestionably the season premiere of "Lost"; lots of people have, over the course of the previous five or so years, become huge fans of the show. But new stats imply that very few of them sat in front of computer monitors on Wednesday, rather than televisions on Tuesday, in order to watch the two-hour episode.
December’s supposed to be a month of miracles, and – at least in terms of gaining market share – Google seems to have pulled off a minor one. New Nielsen stats show that the search giant increased the distance between itself and competitors by a considerable amount.