All Posts Tagged Tag: ‘Nielsen’

The Royal Wedding Coverage Volume Highest in U.S.

“The kind of historic event that only happens once in a generation – the storybook marriage between an anachronistic fascination with the descendants of some very lucky German hemophiliacs and ubiquitous 21st century media hypercoverage.” – Jon Stewart, 4/25/11 If you are an American and want to hear less about the upcoming Royal Wedding, then it might be better for …

Read More

Android Assumes Smartphone OS Lead

One day after a well-met iPad 2 announcement, it’s a solid bet that the iPhone 5 team at Apple just received orders to work a good deal harder.  New stats from Nielsen indicate that, in terms of U.S. smartphone market share, iOS has fallen behind Android.

Read More

YouTube Attracts 8.4 Billion Streams In January

 Online video usage in the U.S. is up significantly from the same time last year as time spent viewing video on a PC/Mac/laptops from home and work locations increased 45 percent, according to a new report from Nielsen.

The number of unique online video viewers only increased by 3.1% from last January, but the level of activity was up as viewers streamed 28% more video and spent 45% more time watching. Total video streams also saw significant year-over-year growth, up 31.5% to 14.5 billion streams.

Read More

Android Named Leading OS Among Recent Acquirers

People who purchased smartphones in the past six months were more likely to buy an Android device than an Apple product by a ratio of about 1.5 to 1, according to a new report from Nielsen.  This led the data research firm to give Android the enviable title "leading OS among recent acquirers" this morning.

Read More

Nielsen Names YouTube Top Mobile Internet Video Channel

To mark the end of 2010, Nielsen published a document called "The Top Trends for 2010" this morning, and it’s an interesting read, even if most of the lists don’t fall within the scope of this site’s coverage (FYI: "frozen novelties" were the top consumer packaged good on the basis of unit volume growth).  But one thing that is relevant is the fact YouTube was crowned "Top Mobile Internet Video Channel."

Read More

Nielsen Finds iOS, Android Tied In Terms Of Desirability

Roughly three years after its official debut, the Android operating system has more or less caught up to Apple’s offering in terms of desirability, according to Nielsen.  The research company declared Apple’s iOS and Android tied today after surveying potential smartphone upgraders in the U.S.

So we’re not accused of a pro-Google bias: yes, the graphic below shows that iOS has a slight edge.  But stats master Nielsen apparently decided the difference is small enough that the term "tied" still applies.

Read More

Mobile Users Are Using Their Devices in Your Store. Are You Taking Advantage?

9 out of 10 mobile Internet users have accessed the mobile web while at a store, according to a new study from Yahoo and Nielsen. Furthermore, 51% of those users indicate that they make a purchase after doing research on their mobile device. 

Read More

Yahoo and Nielsen Research the “Smarter Marketing Mix”

Nielsen and Yahoo introduced some new research on cross-platform optimization today at Ad:Tech NY. The results are interesting, but Nielsen SVP, Media Product Leadership Howard Shimmel warned not to generalize the findings. It’s more about how they got to the results. The goal is to help the decision process. 

Read More

Disney/ABC and Nielsen Partner on Innovative TV Show iPad App

Disney/ABC and Nielsen have announced a new iPad app. The app is the first to be built on Nielsen’s new Media-Sync Platform, and uses audio watermarks to sync mobile devices to TV Programming. 

Read More

Interest For Smartphones Continues To Grow

In their latest article, eMarketer highlights the growing interest of people to purchase smartphone. According to ChangeWave Research, and Nielsen expects smartphones to be in the hands of 50% of US mobile users by the end of Q3 2011

Read More

Bing Takes #2 Spot in Search, Even Without Yahoo’s Help

Nielsen shared some new search market findings, indicating that Bing has overtaken Yahoo as the number two search engine in the U.S. for the first time. That’s MSN/Windows Live/Bing, to be more precise, which holds 13.9% of the market (as of August), according to the firm.

Yahoo holds a 13.1% share, a decline from 14.6% in July. Google saw little change, but accounted for 65% of all U.S. searches. 

Read More

Why Are People Searching Less Than They Were a Year Ago?

Nielsen released its version of the U.S. search market rankings for July this week. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%.

Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now completely overtaken Yahoo’s organic results in the U.S. and Canada. We’ll see our first glimpse of how this is working out next month.

Read More

70% of Global Online Consumers Watch Online Video

This week, Nielsen released a new report on the global state of video consumption, finding that consumers all over the globe are adding screens to their media mix, as opposed to replacing them.

The firm highlights the following findings:

Read More

IBM Looks Into Accessible Mobile Interfaces, Google Giving up on Wave?

IBM has partnered with the Industrial Design Centre at the Indian Institute of Technology, Bombay on mobile web research. The initiative will focus on development of new designs of mobile device interfaces that can be used by people who are semiliterate or illiterate, as well as individuals who have limited or no access to information technology.

Read More

Americans Spending More Time On Facebook And Twitter

Americans spend nearly a quarter of their time online on social networking sites such as Facebook and Twitter and blogs, up 15.8 percent from a year ago (43% increase) according to new research from Nielsen.

The report called "What Americans Do Online," found that Americans spend a third of their online time (36%) communicating across social networks, blogs, email and instant messaging.

Read More

Finding Alternatives To Facebook

With the news confirmed that Facebook membership now exceeds 500 million people worldwide – that’s nearly 10 percent of the world’s total population – it’s a worthy reminder to note that, never mind its size or seeming monolithic ubiquity, there are other social networking places to complement Facebook.

Read More

Nielsen Puts Both Yahoo, Bing Up In May

Right on schedule, Nielsen’s provided another look at the U.S. search market, and although absolutely nothing changed at the top – Google’s market share didn’t fluctuate at all between April to May – something interesting did occur last month as Yahoo and Bing gained ground.

Read More

Social Media Accounts For 22% Of Time Spent Online

The Web is a vastly more social place now than it was a year ago, according to new data from Nielsen.  Double-digit growth occurred in a couple of categories, and at this point, Nielsen believes an impressive 22 percent of all time spent online is spent perusing social networks and/or blogs.

Read More

Broadband Continues To Drive Online Video Viewing

High definition television, DVRs, and the Internet are creating higher quality and better experiences for consumers, leading to an increase in the amount of videos Americans watch, according to a new Nielsen Three Screen Report.

"Consumers are driven by the convenience and quality that today’s technology now enables," said Matt O’Grady, Executive Vice President, Audience Measurement, Nielsen.

Read More

Facebook, Twitter Maintain Impressive Momentum

Facebook and Twitter continue to chalk up impressive gains in terms of attracting unique audiences.  A new report from Nielsen frames their growth on a year-over-year basis, and the two social networks have managed to achieve increases of 69 percent and 45 percent, respectively.

Read More

Americans Increase Use Of Internet And TV Together

Americans upped their overall media usage and multitasking in the fourth quarter of 2009, according to Nielsen’s latest Three Screen Report.

In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35 percent from the previous quarter. Nearly 60 percent of TV viewers now use the Internet once a month while watching TV.

Read More

Nielsen: Time Spent On Social Networks Up ~60% YOY

Facebook, MySpace, Twitter, LinkedIn, and other such sites are – in general, anyway – doing quite well on a global basis, according to new stats from Nielsen.  Nielsen revealed this afternoon that people all over the world are dedicating a lot more time to social networks.

Read More

Nielsen: Online Video Usage Significantly Up YOY

Glass-half-full and glass-half-empty types, prepare to be split.  New stats from Nielsen indicate that February of 2010 was a great month for the online video industry compared to February of 2009.  Last month was a little bit rotten compared to January of 2010, however.

Read More

Don’t Count Out Facebook as a Competitor to Google

In case you were wondering, Facebook is pretty popular. Google is of course the undisputed king of search market share, but Facebook has the edge in some areas. Social media is the obvious area.  While Google is hoping to make some serious headway here with Buzz, Facebook is far and away the dominant being in the world of social networks.

Read More

Consumers More Likely To Pay For Professional Online Content

Not surprisingly, the majority (85%) of online consumers prefer free content, but some categories they would be willing to consider paying for access, according to a new survey from Nielsen.

Nielsen asked more than 27,000 consumers across 52 countries about what types of online content they would be willing to pay for. The survey found consumers are most likely to pay for online content they would pay for offline including movies, music, games, and television shows.

Read More

Nielsen Grants Bing Small Win Against Google

We heard earlier this week from comScore and Hitwise, and today, still more evidence that Bing performed well in January arrived.  Nielsen has released its monthly report regarding the U.S. search market, and according to the firm, Bing managed to increase its market share by exactly 1.0 percent.

Read More

Online TV Shows May Get More Ad-Heavy

For the most part, online video has been much less ad-heavy than television programming. It is this very fact that has likely been a large part of the medium’s popularity. Things may be changing, however.

According to Advertising Age, Nielsen is planning on making data available about the viewing of commercials that run in particular shows , whether they are viewed on TV or online. The data would start being available in September, and the publication says it will become the basis for ad negotiations next February.

Read More

Super Bowl Viewers Spend Game Time on the Web

Last year, 12% of Super Bowl viewers used the Internet while watching the game according to data from Nielsen. Those that used the web spent an average of 24 minutes online during the game. It would not be at all surprising if those numbers increased significnatly this year.

Read More

178 Million Americans Watched 33 Billion Online Videos in a Month

Research firm comScore has just released data about the U.S. online video market from December. Americans reportedly watched 33.2 billion videos online during that month. 178 million users watched video online.

Google sites ranked at the top of the list by a significant margin, just like usual. Hulu was next in line with about a 12 million video difference. Google sites accounted for nearly 40% of the market share, with Hulu accounting for 3%. Here’s the top ten:

Read More

Online TV Still Few People’s First Choice

This week’s big TV event was unquestionably the season premiere of "Lost"; lots of people have, over the course of the previous five or so years, become huge fans of the show.  But new stats imply that very few of them sat in front of computer monitors on Wednesday, rather than televisions on Tuesday, in order to watch the two-hour episode.

Read More

Google Makes More Search Gains

December’s supposed to be a month of miracles, and – at least in terms of gaining market share – Google seems to have pulled off a minor one.  New Nielsen stats show that the search giant increased the distance between itself and competitors by a considerable amount.

Read More

Page 2 of 2«12