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All Posts Tagged Tag: ‘Nielsen Ratings’

Nielsen Acquires Vizu Brand Metrics Measurement Platform

Today, Nielsen, the ratings and research people, announced they have definitive plans to acquire, Vizu, an online advertising performance meter and optimizer. This acquisition is part of Nielsen’s recent commitment to cross-platform advertising measurement. Vizu’s unique solutions will be integrated into Nielsen’s growing product portfolio and offer clients real-time feedback on ad exposure and performance. Steve Hasker, President of Global …

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Many Tablet Owners Are Willing To Pay For News

According the latest Nielsen ratings, many tablet owners outside of the United States are willing to pay for news content over other downloadable media. This is startling news in itself if you ask me. In America, we take the news for granted due to the constant bombardment of breaking stories and sensationalized nonsense. We don’t have to pay for news, …

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