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Nielsen Ratings Articles

Nielsen Acquires Vizu Brand Metrics Measurement Platform Nielsen Acquires Vizu Brand Metrics Measurement Platform

Today, Nielsen, the ratings and research people, announced they have definitive plans to acquire, Vizu, an online advertising performance meter and optimizer. This acquisition is part of Nielsen’s recent commitment to cross-platform advertising measurement. Vizu’s unique solutions will be integrated …

Many Tablet Owners Are Willing To Pay For News Many Tablet Owners Are Willing To Pay For News

According the latest Nielsen ratings, many tablet owners outside of the United States are willing to pay for news content over other downloadable media. This is startling news in itself if you ask me. In America, we take the news …