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Newspaper Sites Attracted 37% Of All Internet Users

Newspaper Sites Attracted 37% Of All Internet Users

By Mike Sachoff February 3, 2010

Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009, representing 37 percent Internet users.

The figures come from a custom analysis by Nielsen Online for the Newspaper Association of America.  Newspaper websites users generated more than 3.2 billion page views during the quarter, spending more than 2.4 billion minutes sites.

CBS Interactive Properties Growing Fast

CBS Interactive appears to be in rather great shape.  A report from Nielsen Online documented traffic trends for many of its properties during April, and increases of more than 20 percent were common across the board. 

YouTube Still Dominating the Online Video Picture
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Nielsen Online has released online VideoCensus data for the month of March. YouTube not surprisingly, is still on top in both total streams and unique viewers.

The ranking of brands by total number of video streams goes like this:

1. YouTube (5,479,609)
2. Hulu (348,520)
3. Yahoo! (231,795)
4. Fox Interactive Media (207,528)
5. Nickelodeon Kids and Family Network (196,160)
6. ABC.com (176,931)
7. MSN/Windows Live (168,907)

Microsoft Makes Progress In January Nielsen Report

Nielsen Online has announced the January search share rankings for the U.S., and, well, you know the drill: Google’s first, Yahoo’s second, and Microsoft’s third.  But there were slight twists this time in that Google didn’t make much headway and Microsoft achieved some solid gains. 

Top Newspaper Sites Get Boost In Visitors
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There was a 16 percent year-over-year increase in unique visitors to the top 10 newspaper Web sites, growing from 34.6 million unique visitors in December 2007 to 40.1 million in December 2008, according to Nielsen Online.

NYTimes.com was the top online newspaper in December 2008, with 18.2 million unique visitors. USATODAY.com took the number two spot with 11.4 million and washingpost.com landed in the three spot with 9.5 million unique visitors.

Holiday Shoppers To Spend More Of Their Budgets Online

More people will continue to choose to buy their gifts online this holiday season, citing convenience, time saving and price as the primary reasons for shopping on the Internet, according to a new survey from Nielsen Online.

More than half (53%) of consumers say price is the reason to buy online, compared to 46 percent last year. Convenience is also a major factor for shopping online with 76 percent of consumers citing the ability to shop 24 hours a day and 74 percent saying it saves them time when they shop online.

Kids See Less Online Ads Than Adults

Younger Internet users between the ages of 12-17 years old are accustomed to less online advertising on the Web sites they visit than adults of all ages, according to a new report from Nielsen Online.

An analysis of online advertising clutter found that Internet users 65+ were exposed to the most clutter, while children 2-11 experienced the least.

Since Web sites geared towards children have little to no advertising, it is not unusual that the youngest Web site visitors are usually exposed to a low level of advertising clutter.

Nielsen: Total Searches Dropped In August
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Nielsen Online has released data regarding the August search market, and certain persistent trends were defied in small ways.  But a really interesting deviation popped up as the overall number of searches fell.

Report: Facebook Making Gains On MySpace
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Nielsen Online has released some new numbers concerning social networks, and things aren’t looking too great for MySpace.  While the News Corp property is still ahead of Facebook in terms of unique audiences and the length of users’ sessions, the one stat has leveled off and the other has fallen.

Fans Flock Online For Olympic Coverage
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With the first week of the 2008 Beijing Olympics completed, Nielsen Online has released a report on how fans around the globe used the Internet to follow the games.

Fans in 10 countries visited Beijing2008.cn, the official web site of Beijing games, at a rate of 930,000 per day, with traffic surpassing one million unique visitors on a number of days, as they searched for Olympic results, news and video.

Online Olympic Traffic Favoring Yahoo Over NBC
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Numbers reflecting traffic to NBC’s Olympics-related sites have been released, and despite protests about Tibet and time delays, they’re looking rather impressive.  The one problem, as far as NBC’s concerned: Yahoo’s numbers appear to be even better.

Phelps Creating Online Buzz
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U.S. swimmer Michael Phelps is having success in the Beijing Olympics that has led him to be the most talked about Olympic athlete on the Internet according to Nielsen Online.

Online Presence Vital For Offline Retail
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The Internet plays an increasingly essential role in retail for brick and mortar retailers, even for purchases made in-store according to a new survey from Nielsen Online.

People who had recently made consumer electronics purchases in a brick and mortar store, 80 percent bought from a store whose Web site they visited first. In addition 53 percent purchased from a retailer on whose Web site they had spent the most time.

Google News Experience Slow Growth?

The New York Times says that Google News, Google’s semi-automated mainstream and blog news indexing service, is experiencing slow growth:

… traffic growth is sluggish. With 11.4 million users in May, Google News ranked No. 8 among news sites, far behind Yahoo News, which was No. 1 with 35.8 million visitors, according to Nielsen Online.

Gadget Fans Seen As Leaders

Avid fans of technology are more assertive and are likely to be leaders according to a recent online study from Mindset Media and Nielsen Online.

The study looked at the characteristics of 25,000 U.S. adults and found fans of technology scored higher in personality traits such as leadership, dynamism and assertiveness but had low levels of modesty. According to the study, these traits are not driven by age, gender or income.

Month-To-Month Facebook Traffic Falls By Ten Percent

Earlier this year, several research companies recorded a decrease in traffic to Facebook, and all sorts of people began to characterize the site as a passing fad.  Then it turned out Facebook had experienced similar dips before, and the talk subsided.  This time, Facebook might not be so lucky.

Wikipedia’s Five-Year Growth Figure Almost 8,000 Percent
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New stats show that Wikipedia isn’t growing nearly as fast as it used to.  The number of unique U.S. visitors to the site increased by an amazing 7,900 (or so) percent over the last five years, however, and Wikipedia seems to owe search engines for its continuing popularity.