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Mobile Web Ads May Be At Critical Mass

A handful of companies may keep a closer eye on cell phone-related news, but once the issue of objectivity is taken into consideration, Nielsen Mobile makes a pretty good judge.  And Nielsen Mobile indicates that mobile advertising has reached an important tipping point.

9 Million Mobile Users Shop Via Cell Phone

That's right - 9 million US mobile users turned to their mobiles to make purchases. Not just to research where to buy, but to actually burn a whole in their credit cards via their cell phones.Nielsen Mobile detailed the new report, which sees purchasing of goods and services via mobile phones on the rise. And guess which gender likes spending more via their mobiles. Wrong - it's men. 4.9 million men vs 4.3 million woman indicated they have made a purchase via their phone.