Nielsen%2f%2fNetRatings Articles

Microsoft Shows Google Who’s Daddy

Forget search for a minute because Microsoft’s consistently third place there. As a parent company, Microsoft websites beat Google sites in both unique audience and time per person, says Nielsen//NetRatings.

Engagement Leads To Record News Site Traffic

For news publishers, more is better, especially in an era of declining print. Lately, more users are reading more news, spending more time on news sites, and visiting more frequently.

NetRatings On Track For Accreditation

NetRatings says it is moving forward in the Media Rating Council Accreditation process of its Internet audience measurement methods. Recently The Internet Advertising Bureau challenged NetRatings and comScore to agree to a third-party audit of their measurement processes.

Nielsen Unveils Video Measurement Tool

Nielsen//NetRatings has introduced VideoCensus, a syndicated online video measurement service that combines panel and census research along with data on audience size, demographics, engagement as well as competitive activity.

Engagement More Important Than Page Views

Time spent on a Web site is becoming as important as page views and some would argue time spent is a more accurate measurement of user engagement.

Nielsen Unveils Rich Media Service Metrics

Nielsen//NetRatings has launched a measurement service for digital audio video content. SiteCensus Streaming aims to capture accurate data of online audio and video.