All Posts Tagged Tag: ‘nicholas fox’
Google has been messing around with AdWords ads on search results a bit this week. Earlier this week, you may have started noticing that the ads have been pushed into the left, making for results pages feeling a bit more compact.
Presumably, the move was to inspire more clicks. The sponsored results are now closer to the organic results, and may be noticed by searchers a little more. The growing adoption of wider screens may also play a role.
Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.
On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.