WebProNews

The Consensus About the Future of Marketing

Is it just me, or is there now a consensus in the world of marketing about the future?

Making Link Bait Work For You

Link baiting. You've heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search and social aspects of link bait, what it is, and how it can be approached.

Profitable Niche Publishing Business Models

Via TC, I discovered IBM released a report on how the they think the $550 billion global ad market might change in the coming years. The predictions look bleak for most ad agencies and traditional media gatekeepers, but good for niche publishers who have a solid stream of attention:

Martha Stewart Launches an Ad Network

Launching your own ad network is the rage right now. I read that this year is the year for launching your own social network and next year is the year for launching your own ad network. I overheard a startup that is making it easier for you to do that (hopefully we’ll get more on this in the next few weeks).

Niche Selection 101 - The "Best" Niche

Here’s an intriguing query from Sarah:

PR battleground "social networks"

With social networks like Facebook and MySpace in the news a great deal, I find it interesting to get a sense of the depth of behind-the-scenes business planning going on and the role of PR in that planning. According to BrandRepublic:

Social Network Advertising

In my last post about social network advertising, I spoke about reasons why social network advertising is a rapidly growing trend in online marketing tactics. Today, in this follow-up to part 1, I will be delving into the nuts and bolts of making the most of your social network advertising.

CafeMom Mops Up $5 Million In Funding

As tradition would have it, Facebook’s for college students and LinkedIn’s for professionals.  But what about mothers?  Yes, mothers can of course be both college students and professionals, but in any case, there’s CafeMom, and for CafeMom, there’s $5 million - the social networking site just had a successful round of funding.

Get Rich With A Niche

Targeted content has grown in importance to advertisers, with content-specific "synthetic channels" offering better returns through the more effective placement of their advertisements.

The Next MySpace Could Be A Cluster Bomb

The rise of the social network has caused the rise of other, perhaps predictable, things: copycat networks; and investor curiosity. Blame MySpace and Facebook. Blame (or congratulate) Hi5, known, apparently, everywhere but the US, for extracting $20 million out of venture capitalists.