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Local Media Sites Good For Advertisers
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Local media sites have an advantage when it comes to producing results for advertisers, according to a new report by the Online Publishers Association (OPA).

The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are likely to take action after viewing ads on these sites.

Newspaper Web sites rank first, with 46 percent of consumers taking action, such as making a purchase, going to a store or conducting research after viewing a local ad, compared to 37 percent of consumers acting after viewing a local ad on a portal.

Newspaper Web Sites See Record Traffic

Monthly unique visitors to newspaper Web sites averaged 62.8 million in the fourth quarter of 2007, setting a record according to a new report by Nielsen Online for the Newspaper Association of America (NAA).

Average monthly unique audience figures for newspaper Web sites grew by more than 3.6, an increase of more than six percent over 2006 numbers. Unique visitors in the fourth quarter represented a nine percent increase over the same period a year ago (57.6 million).

Newspaper Web Sites Attract Growing Audience

Newspaper Web sites are doing well and their audience is growing at close to twice the rate of the overall online audience, according to new data from the Newspaper Association of America.

Newspaper Web Sites Have Record 1st Quarter

Online newspapers did well in the first quarter of this year, attracting 59 million people on average, setting a record that represents a 5.3 percent increase over last, year according to analysis from Nielsen//NetRatings for the Newspaper Association of America.