WebProNews

YHOO Newspaper Consortium Tests Behavioral Targeting

If the Yahoo Newspaper Consortium is supposed to represent an advance over the traditional dead-tree industry, it only makes sense that its approach to advertising would be high-tech, too.  So in a move that seems smart enough, Yahoo is beginning to test behavioral and geotargeting.

Yahoo Newspaper Alliance Shaky?

As fresh members signed on, the Yahoo Newspaper Consortium helped a lot of companies achieve some impressive gains.  Yet there’s now a concern that nothing else will happen.

Philly.com Joins Yahoo Newspaper Consortium

I’ve never been to Philadelphia, and before today, I’d never been to Philly.com.  I’ve heard that the former is a nice city, though, and the latter is definitely a decent-looking site.  Philly.com apparently appealed to Yahoo, as well; it’s now a member of the company’s Newspaper Consortium.