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Newspaper Consortium
YHOO Newspaper Consortium Tests Behavioral Targeting
By Doug Caverly - Thu, 02/28/2008 - 4:47pm.
If the Yahoo Newspaper Consortium is supposed to represent an advance over the traditional dead-tree industry, it only makes sense that its approach to advertising would be high-tech, too. So in a move that seems smart enough, Yahoo is beginning to test behavioral and geotargeting.
Yahoo Newspaper Alliance Shaky?
By Doug Caverly - Fri, 10/12/2007 - 10:34am.
As fresh members signed on, the Yahoo Newspaper Consortium helped a lot of companies achieve some impressive gains. Yet there’s now a concern that nothing else will happen.
Philly.com Joins Yahoo Newspaper Consortium
By Doug Caverly - Thu, 08/16/2007 - 11:52am.
I’ve never been to Philadelphia, and before today, I’d never been to Philly.com. I’ve heard that the former is a nice city, though, and the latter is definitely a decent-looking site. Philly.com apparently appealed to Yahoo, as well; it’s now a member of the company’s Newspaper Consortium.
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