WebProNews

Learn What Your Competitors Know About Newsletters

Wondering why or how to get an email newsletter going? Yes, your business should have one. And yes, they are surprisingly simple to put into operation.

Are Your Subscribers Receiving Your Newsletter?

In my e-mail one day, I received the following message: "Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you."

E-mail Newsletters: Inbox Marketing Power

Your e-mail inbox probably receives several of them each day. Some you open and read, while others are deleted, without a second thought.

Employee Newsletters for Small Companies

A newsletter for 60 employees? A visitor to the Manager's Guide Web site asked about buying content for a newsletter that would serve a group of 60 professionals; the department responsible would not have time to write a complete newsletter.

Stop Annoying People With Your Newsletter

I read a lot of newsletters. Some are great and some are not so great. I put together this article to highlight the five mistakes I see most often in other people's newsletters.

Do Newsletters Help Your Marketing?

Newsletters act as part of your "keep in touch" marketing strategy. They provide a vehicle for keeping in touch with your current customers or clients and providing them with additional value.

Sending Personalized Microsoft Publisher Newsletters to a Distribution List

If you create an email newsletter in Microsoft Publisher, you have probably run into the same problem that I did - distributing the newsletter after creating it.

Will RSS Revolutionize Email Newsletters?

Hamid Shojaee just wrote me about a startup he's formed called Squeet. The service streams RSS feeds via email.

Newsletters are Marketing Machines!

Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry.

Email Newsletters: Increasing Subscriber Numbers

Mary was frustrated with the lack of subscribers to her new e-mail newsletter. She had taken care to make it a double opt-in type, and was always careful to avoid any hint of spamming.