newsletters Articles

Get a Newsletter, Keep Your Customers

How many return customers does your online business or website have? If you are serious about your marketing, you no doubt have an answer. Is it 10%? 15? 30? Not likely.

Are you a “90 percenter”?

The answer to that question might just be the answer to your success or failure in business and in life.

Make all your Mailing Lists Double Opt-In

Accusations of spam can be so harmful to your business that every effort should be made to prevent it.

3 Mesmerizing Salesletter Secrets!

1) Turn your ad into an article. It could be a story, or how-to article. This will lead readers into your ad without them knowing it’s an ad. They’ll already be interested when they get to your sales pitch. For example, you could start your ad, “Once upon a time” or “Free Report! How to….”.

Guerilla Upgrades: Start with Your Newsletter

One of the most frequent questions I am asked when speaking at conferences goes something like this…

Direct Marketing or Conversion Marketing?

As I start to write this, I’m not quite sure where this line of thought will go. But I think there is an important distinction here.

3 Magic Ways To Increase Your Sales!

1) Tell your potential customers in your ad copy that you will donate a percentage of their purchase price to a specific charity. This will show them you really care about people. They may just buy your product so their money will go to the charity. For example, you could say, “I will donate .75 cents from each order to the (name) Foundation.”

3 Words That Pull Orders Like MAD!

1) Use the word “free” in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc. For example, you could say. ” Free shipping with every order over $50!” Another example would be, “Order within the next 5 minutes to get 3 extra bonuses free!”

The Database Security Checklist

Database security can jeopardize your network security. The security administration of your RDBMS (Relational Database Management System), needs to be focused on preventing the unauthorized use of your company or business information by criminals.

How to Use the Office Christmas Party to Enhance Your Career

Use your Emotional Intelligence and Interpersonal skills and you can get a lot of mileage out of the holiday party.

Controlling Page Margins with External CSS

What are page margins and why would you want to use them? You have seen them before but may have not realized it. Some web pages have a margin (space around the edges of the browser window). Web pages that do not have a page margin, will display the page content and graphics flush with the browser window. Each method has a purpose and creates a different effect. Try using different page margin values with your web site and see which you prefer.

3 Profitable Marketing Plans!

1) Use reward programs to keep people revisiting your web site and buying your products. You could reward them with gifts or discounts for revisiting or buying. For example, you could say “Buy Over ($) Worth Of Products And Get (product) Free!” Another example, “Buy (no.) E-books And Get A 50% Discount!”

Do You Want It So Bad You Can Taste It?

Is there something you really want? “You’ll never attain it unless you know the feeling,” wrote Goethe, many years ago, but what a great way to describe it.

3 Fast Ways to Escalate Your Sales

1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they will be persuaded to buy your expensive one.

3 Ways To Let Your Content Do The Marketing!

1) Promote your products within the content of your web site. If you write and offer free articles, include a mention of the product or service you’re selling. You could include it in your resource box or subtly reveal it within your article if it’s related.

3 Ways To Super-Glue People To Your Web Site!

1) Provide your web site visitors with content they can’t read anywhere else. People will stay longer at your web site to read the original content. You could also allow them to read through your e-zine and archive the back issues on your web site. Or you could charge access to the back issues because it would be original content.

Building An Affiliate Income – Profitable Newsletters

There are thousands of email newsletters online, spanning almost every conceivable interest.

But very few of them make any significant money. In fact, most of them don’t even make their publishers a “minimum wage” income.

Make Money in Newsletters: Why and How?

Many newsletters are popping up everyday on the Internet. There are reasons why there are so many newsletters published electronically nowadays.

Newsletters Winning the Continuing Battle

Did you know the ratio of first newsletter issues to second issues is 20:1*? Starting a newsletter is difficult. Maintaining a schedule is even tougher. Just ask any newsletter editor.


Newsletters are a great way to establish a new, more personal relationship with your customers. You can keep them up to date on your products and services, give them a little insight into the lives of your employees, and much more. For example, you can “spotlight” one individual in each issue, talking about their interests, families, etc. I think it’s a nice touch to let your customers know more about the people that they deal with; it has a nice “touchy-feely” quality to it and makes the business experience a little more personal.

Writing Newsletters – Tricks of the Trade

Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.