newsletter Articles

Make Money in Newsletters: Why and How?

Many newsletters are popping up everyday on the Internet. There are reasons why there are so many newsletters published electronically nowadays.

Do You Commit These Seven Deadly Newsletter Sins? Part I

Why do you publish a newsletter? Is it to inform, delight, and educate readers? Then you’re halfway to newsletter success. But there are still pitfalls to be aware of. In part one, we’ll cover the deadliest of them all: lack of subscribe functionality, bad design, and being boring.

Dramatically Increase Your Newsletter Subscribers

If you want to increase your subscribers, here is a list of what you need to get ready.

How Did You Get Here?

When marketing your website, it’s important to know which of your efforts are producing results and which of them are a waste of time.

How To Write A Newsletter

In order to be successful with a newsletter, specialize in a subject not adequately covered in existing newsletters. A subject which you can give more, or better information on.

How to Increase Your Business with an E-Mail Newsletter

It is an accepted fact that a newsletter sent to your regular customers is an excellent way to keep in touch with them about new offerings, special sales, etc.

Losing Subscribers Can Be Good For Your Newsletter!

“Did I read that right?” I hear you say. “Why, when I have struggled so hard to build up my subscriber count, would I want to lose subscribers?!?”

Using Color in HTML Newsletter Design

Looking over the newsletters below, you may wonder if this is one of those personality tests based on your color preferences. And in some ways, it is.

The Colors of Space in Newsletter Design

In design-speak, all documents have a combination of white space, gray space, and black space, even if they use colored paper and colored headlines. The white space is the paper, the black space is the headlines, and the gray space is the text.

How to Write Content That Matters, a conversation with Sean D’Souza

A master of metaphor, Sean D’Souza writes articles that astound readers. He gives readers what they want, and then some.

You might think writing articles as powerful as D’Souza’s would require epic talent, but in fact, D’Souza says, it all starts with a headline.

Are You Asking For It? Part III

We’ve saved the best for last!

In part III of our series on maximizing your newsletter’s power as a salesperson, we’ll show you how to optimize three key areas in your newsletter once for sales indefinitely.

That’s Not Spam, That’s My Newsletter!

For those of us who receive way too many unsolicited emails, Spam filters are a blessing. Switch to the publisher’s side of the desk, though, and Spam filters can become problematic.

Are You Asking For It? Part II

Every day we get dozens of letters from frustrated company newsletter publishers who want to know why their newsletter’s not selling like they think it should.

Habeas: Friend or Foe to Newsletter Publishers?

Lately many of you have sent me emails about a new company, Habeas. Many of you have read the frightening predictions abounding on the Internet that Habeas spells the end of email marketing. After reading many such predictions myself, I wanted to get a perspective straight from Habeas CEO Anne P Mitchell. She was gracious enough to sit down with me and discuss her company and what it means to company newsletter publishers.

How To Publish Your Own Newsletter
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I get a lot of requests for information on how to set up and operate a newsletter. This article is intended to help those of you who are interested in running your own newsletter get it started.

Sell More Books With an E-mail Newsletter

If you’re selling your book online, you’re practically guaranteed to increase sales by publishing an e-mail newsletter, or “e-zine.”

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you’re looking for low-cost ways to promote your business (and aren’t we all?), I hope you’ve considered publishing an e-mail newsletter, or “e-zine.” Here are six darn good reasons why you shouldn’t wait any longer:

A Newsletter Is Worth A Thousand Words

There are many, many ways of marketing your business that don’t have to cost an arm and a leg. They are all great ways of ensuring that your contacts are aware of what you do and whom you can help.

Should a Newsletter Be Part of Your Marketing Plan?

For some companies, a newsletter may be an extraordinary way to increase profits. It may lead double customer retention and triple the lifetime value of your customers. But, that doesn’t mean it’s for every company.

Four Tips That Boost E-Newsletter Signups

Let me ask you a question. Suppose a new restaurant opened in your town, and immediately took out an ad in the local paper with the following offer: “Send us $20 and we’ll send you some food.” Would you take them up on this proposition?

Dialogue – Not Agreement – Is The Sign Of An Effective Newsletter

For those of you old enough to have never seriously considered getting your tongue pierced, you may recall the 1992 US presidential elections, principally involving Bill Clinton, George Bush and Ross Perot.

My memory of the specifics is a bit hazy, but one thing about that election has stayed with me. Everywhere you went that year, you’d run into passionate Perot supporters – handing out leaflets, wearing buttons, eager to engage anybody and everybody in a debate on the virtues of their candidate.