newsletter Articles

Delivering Your Email Newsletter

After creating your email newsletter, you face the challenge of delivery. With a printed newsletter, there’s usually only one method of widespread distribution: the post office.

What Did We Learn From The Great Search Engine Experiment?

Last Week I did a Search Engine Experiment. I wanted to see if I could brand myself as the coolest guy in the universe.

Is Your Employee Newsletter Management Propaganda?

It should not be. If it is an effective newsletter, it will serve the needs of readers (employees) as much as it serves the needs of the publisher (management).

How To Create and Send HTML Newsletters
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Every now and then a subscriber will ask how I create my newsletter. Fortunately, this request is done in conjunction with a complement I humbly accept.

Why a Newsletter Will Help Your Home Based Business

Web site traffic is a huge concern among home based business owners working online because the competition is stiff and it is a huge effort to get your web site noticed among the thousands of others.

Email Newsletter Software

What software do I need? Should I create my newsletter in a word processor or email program? Which email program should I use?

Keep Your Work From Home Newsletter From Being A Spam Filter Casualty

It’s hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you’ll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters.

Creating Demand with Email Newsletters

You’ve launched your web site. You’ve implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site’s daily visitors are still in single digits and your sales arewell let’s just say that early retirement is no longer an option.

5 Free & Easy Ways to Get More Opt-In Subscribers for Your Newsletter
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Email newsletters and ezines can be extremely profitable for their owners, providing that their newsletter has subscribers, the more the better. Without a large number of subscribers your going to have a tough time making money when the only recipient of your ezine isyou.

Basic SEO Answers For CFDynamics’ Newsletter

I just completed a question and answer session with CFDynamics, a ColdFusion Hosting company. The questions were geared towards their hosting customers with a basic understand of the search engines but little or no understand of search engine optimization or search marketing

Businesses Blogging … or Not

It’s always great to me one paper will publish a “businesses are adopting blogs” article – this time …

How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work

A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does not work effectively. It’s why freelancers don’t bother publishing a second issue – because prospects tossed out or deleted their first issue.

Real-life Small Business Newsletter Tips

It has been said that experience is the best teacher, so I went in search of a small business owner who could share real-life email newsletter experience. That’s when I found Betsy Harper, CEO of Sales and Marketing Search – a small business owner who has been publishing her “Framing the Issues” email newsletter for more than three years with great success. In this interview Betsy shares her own practical knowledge, tips and lessons learned.

10 Steps to a GREAT Newsletter

A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.

7 Benefits of using Newsletter Templates

Using newsletter templates is more than just, “not spending the time to format your newsletter”. There are other benefits and here you have 7 of them.

Stretch Your Marketing Reach

One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.

Before Publishing a Newsletter, Ask These Questions

In the current world of marketing – especially online marketing – there’s a lot of talk about the magic of newsletters.

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when it was a real treat to subscribe to someone’s newsletter and receive all their wonderful information through the convenience of your email.

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results.

Top 5 methods to promote your website

Don’t make the mistake of ignoring website promotion. Every website is selling something, be it a product or a service, or maybe simply trust or a brand. This means you need visitors; the more targeted, the better. Simply creating a great site isn’t enough, although it’s an excellent first step. You need to be out there actively promoting it if you truly want to achieve revenue through your site.

Easy Newsletter Promotion Ideas

Newsletter promotion is the next step after you’ve drafted an outline of your publication and established a distribution method.