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	<title>WebProNews &#187; new</title>
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	<link>http://www.webpronews.com</link>
	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
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		<title>Yahoo! Adds New Calendar: Cleaner And Easier</title>
		<link>http://www.webpronews.com/yahoo-adds-new-calendar-cleaner-and-easier-2012-02</link>
		<comments>http://www.webpronews.com/yahoo-adds-new-calendar-cleaner-and-easier-2012-02#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:03:56 +0000</pubDate>
		<dc:creator>Shawn Hess</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo Calendar]]></category>
		<category><![CDATA[Yahoo Mail]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=95129</guid>
		<description><![CDATA[For those of you who care, Yahoo is updating their Calendar. Apparently Yahoo has been listening to users suggestions and is incorporating a lot of the intuitive design from Yahoo mail. Here&#8217;s an example of the new look below: The &#8230;]]></description>
			<content:encoded><![CDATA[<p>For those of you who care, Yahoo is updating their Calendar. Apparently Yahoo has been listening to users suggestions and is incorporating a lot of the intuitive design from Yahoo mail. Here&#8217;s an example of the new look below:</p>
<p><a href="http://cdn.ientry.com/sites/webpronews/article_pics/calendar12.png"><img alt="" src="http://cdn.ientry.com/sites/webpronews/article_pics/calendar12.png" class="aligncenter" width="450" height="227" /></a></p>
<p>The calendar is coming in the next few weeks and will feature improved navigation capability. Here&#8217;s what <a href="http://www.ymailblog.com/blog/2012/02/new-yahoo-calendar/">Yahoo</a> has promised users with its release:</p>
<p>*Cleaner design with easy discovery and navigation<br />
*Much faster interface<br />
*New toolbar buttons to navigate between day, week, and month views<br />
*Improved month view with full event titles and all the day events<br />
*All the themes that you use with the latest version of Yahoo! Mail<br />
*Holiday calendars from 15 new countries<br />
*And a lot more…</p>
<p><em>Exciting news! A new calendar on the horizon&#8230;.I can&#8217;t wait! </em></p>
]]></content:encoded>
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		<title>Nintendo DSi XL Receives New Colors</title>
		<link>http://www.webpronews.com/nintendo-dsi-xl-receives-new-colors-2010-09</link>
		<comments>http://www.webpronews.com/nintendo-dsi-xl-receives-new-colors-2010-09#comments</comments>
		<pubDate>Wed, 15 Sep 2010 16:28:27 +0000</pubDate>
		<dc:creator>Darren Straight </dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Color]]></category>
		<category><![CDATA[console]]></category>
		<category><![CDATA[DSi]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[release]]></category>
		<category><![CDATA[XL]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=55504</guid>
		<description><![CDATA[<p>The Nintendo DSi XL handheld gaming console, is set to have a  technicolour makeover this autumn, as three bright new colours &#8211; yellow,  green &#38; blue make their way to stores across Europe on 8<sup>th</sup> October 2010 for all to enjoy!.</p>]]></description>
			<content:encoded><![CDATA[<p>The Nintendo DSi XL handheld gaming console, is set to have a  technicolour makeover this autumn, as three bright new colours &ndash; yellow,  green &amp; blue make their way to stores across Europe on 8<sup>th</sup> October 2010 for all to enjoy!.</p>
<p>Since it&rsquo;s European debut in March 2010, as part of the Nintendo DS  range, the Nintendo DSi XL has sold over 3.6 million pieces of hardware  globally, taking the total number of Nintendo DS range of consoles to  over 132 million systems. In addition to the stylish wine red and dark  brown consoles still available in stores, players will be given a wider  choice of colours to choose from as yellow, green and blue join the  offerings!</p>
<p>The latest iterations of the Nintendo DSi XL will offer the same  functionality as the wine red and dark brown consoles; featuring the  same glossy sheen on top, matt finish on the underside that provides  extra grip, bigger screens and wider viewing angle. It will still  continue to be pre-loaded with two Nintendo DSiWare software: <em>A Little Bit of&hellip;Dr Kawashima&rsquo;s Brain Training: Arts Edition</em> <em>and Dictionary 6 in 1 with Camera Function, </em>as well as<em> </em>the <em>Nintendo DSi Browser, </em>which enables you to easily access the internet wherever a wireless Internet connection is available</p>
<p>The yellow, green and blue consoles will arrive just in time for  players to enjoy some enjoyable new software on offer this season.&nbsp; Join  the supreme puzzle master Professor Layton and his young apprentice  Luke, in their brand new engaging adventure &lsquo;<em>Professor Layton and the Lost Future&rsquo;<strong> </strong></em>when this launches for the Nintendo DS family across Europe on 22<sup>nd</sup> October. Players can<strong> </strong>attempt  to solve more than 165 brand new brain teasers, riddles and logic  puzzles guaranteed to challenge and delight both newcomers and fans of  the Professor Layton games.</p>
<p>Players with a Nintendo DSi XL will be able to experience the  adventure with added comfort on a 93 percent bigger touch screen than  the Nintendo DS Lite and with the larger pen like stylus which comes  with the Nintendo DSi XL, and now in your chosen new colour!</p>
<p>So get ready to be presented with a colourful choice this autumn,  when the new Nintendo DSi XL in yellow, green and blue launch across  Europe on 8<sup>th</sup> October 2010. It&rsquo;s a bright future ahead of colours for Nintendo!</p>
<p><a href="http://www.darrenstraight.com/blog/2010/09/14/nintendo-launches-yellow-green-blue-nintendo-dsi-xl-handheld-consoles-across-europe/">Comments</a></p>
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		<title>Foursquare, The Next Social Up-And-Comer</title>
		<link>http://www.webpronews.com/foursquare-the-next-social-up-and-comer-2010-04</link>
		<comments>http://www.webpronews.com/foursquare-the-next-social-up-and-comer-2010-04#comments</comments>
		<pubDate>Thu, 29 Apr 2010 14:43:44 +0000</pubDate>
		<dc:creator>Pat McCarthy</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adoption]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=53770</guid>
		<description><![CDATA[<p>It&#8217;s funny how early adoption works and how you start to see  recurring patterns.  When I started using <a href="http://twitter.com/patmccarthy">Twitter</a> there were numerous  people  who questioned what it was, why it was useful, and mocked it.  A  couple of years later, <a href="http://twitter.com/patmccarthy">Twitter</a>  is still on a tear.</p>]]></description>
			<content:encoded><![CDATA[<p>It&rsquo;s funny how early adoption works and how you start to see  recurring patterns.  When I started using <a href="http://twitter.com/patmccarthy">Twitter</a> there were numerous  people  who questioned what it was, why it was useful, and mocked it.  A  couple of years later, <a href="http://twitter.com/patmccarthy">Twitter</a>  is still on a tear.</p>
<p>I&rsquo;m seeing the same thing with <a href="http://www.foursquare.com/">Foursquare</a>  today.  Early adopters are using it, it&rsquo;s starting to spread, and once  again people I know are confused by it, think it&rsquo;s useless, and that it  has no real business.</p>
<p>However, in some ways it may even have a brighter future than Twitter  based on creating the location to local business connection.  They&rsquo;ve  started to roll out <a href="http://www.nytimes.com/2010/04/29/business/media/29adco.html?ref=technology">some  very interesting partnerships </a>which I assume have revenue  implications.  If they don&rsquo;t now, they will in the future as  Foursquare&rsquo;s user base takes off.</p>
<p>Check out this quote for example:</p>
<blockquote><p>&ldquo;Being able to drive foot traffic into our  restaurant partners and our retail partners is a huge opportunity,  because that&rsquo;s where our product is sold,&rdquo; said B. Bonin Bough, director  of social and emerging media for PepsiCo.</p></blockquote>
<p>There are going to be some very interesting things that can be done  with this, and it&rsquo;s going to drive <a href="http://www.yelp.com/">Yelp</a>,  <a href="http://www.facebook.com/">Facebook</a>, <a href="http://local.yahoo.com/">Yahoo!</a>, <a href="http://google.com/places">Google</a>, and others after checking in  and driving local traffic to businesses.</p>
<p>I had my first real example of this when I checked into my hotel for  Ad Tech San Francisco, and Foursquare alerted me that I could get half  off appetizers in the hotel bar.  I had already settled in my room, but  it made me think about actually taking advantage of the deal which would  have driven more revenue to the hotel.  That is worth something to the  hotel, something worth paying Foursquare to drive to them.  Foursquare  also doesn&rsquo;t appear to be waiting until they&rsquo;re huge to make this  happen, which seems like a wise move to get established as the early  player working with businesses.</p>
<div style="overflow: hidden; color: rgb(0, 0, 0); background-color: transparent; text-align: left; text-decoration: none; border: medium none;" id="TixyyLink"><a href="http://www.conversionrater.com/2010/04/28/foursquare-is-going-to-keep-rolling/">Comments</a></div>
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		<title>YouTube Still Rolling Out Page Updates</title>
		<link>http://www.webpronews.com/youtube-still-rolling-out-page-updates-2010-03</link>
		<comments>http://www.webpronews.com/youtube-still-rolling-out-page-updates-2010-03#comments</comments>
		<pubDate>Mon, 29 Mar 2010 20:23:14 +0000</pubDate>
		<dc:creator>Bruce Houghton</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[page]]></category>
		<category><![CDATA[Update]]></category>
		<category><![CDATA[Upgrade]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=53474</guid>
		<description><![CDATA[<p>YouTube has been testing page  design upgrades and last week <a target="_blank" href="http://youtube-global.blogspot.com/">added</a> a  highlights view for comments that summarizes top rated comments,  uploader comments and responses that can be drilled into for more  detail.&#160; YouTube also made some improvements to their new like/dislike  ratings system. You'll need to opt-in to be part of the test of these  new features.</p>
]]></description>
			<content:encoded><![CDATA[<p>YouTube has been testing page  design upgrades and last week <a target="_blank" href="http://youtube-global.blogspot.com/">added</a> a  highlights view for comments that summarizes top rated comments,  uploader comments and responses that can be drilled into for more  detail.&nbsp; YouTube also made some improvements to their new like/dislike  ratings system. You&#8217;ll need to opt-in to be part of the test of these  new features.</p>
<p><span id="more-53474"></span></p>
<p>Here&#8217;s a good  video overview of the upgrades recorded by someone who appears to either  be on speed or trying to finish really quickly so he can take a  bathroom break.</p>
<p><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/6Iiztu3JrxI&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed height="385" width="640" src="http://www.youtube.com/v/6Iiztu3JrxI&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>YouTube also recently added  features so users can share videos to Twitter, Facebook or Google  Reader., as well as, Facebook Connect.</p>
<p><a href="http://www.hypebot.com/hypebot/2010/03/youtube-continues-page-upgrades.html">Comments</a></p>
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		<title>New Mobile Payment System Aimed At Small Businesses</title>
		<link>http://www.webpronews.com/new-mobile-payment-system-aimed-at-small-businesses-2009-12</link>
		<comments>http://www.webpronews.com/new-mobile-payment-system-aimed-at-small-businesses-2009-12#comments</comments>
		<pubDate>Fri, 04 Dec 2009 18:33:41 +0000</pubDate>
		<dc:creator>Jordan McCollum</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[payment]]></category>
		<category><![CDATA[small]]></category>
		<category><![CDATA[system]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=52302</guid>
		<description><![CDATA[<p>Is it hip to be square again? Maybe according to Twitter co-founder Jack Dorsey. His new startup, called <a href="http://squareup.com/">Square</a>, is a <a href="http://news.cnet.com/8301-13577_3-10407056-36.html">mobile payments (credit card processing) system</a> that appeals to small businesses. But is he targeting the right customers?<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/12/square_logo_dec09.jpg" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Is it hip to be square again? Maybe according to Twitter co-founder Jack Dorsey. His new startup, called <a href="http://squareup.com/">Square</a>, is a <a href="http://news.cnet.com/8301-13577_3-10407056-36.html">mobile payments (credit card processing) system</a> that appeals to small businesses. But is he targeting the right customers?<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/12/square_logo_dec09.jpg" alt="" /></p>
<p>I think we&rsquo;ve all heard rumors of a credit card reader for the iPhone&mdash;and this is it. A small, white plastic cube plugs into the audio jack of an iPhone or laptop (with software planned for Blackberry and Android). It scans the card, geotags the transaction and emails a receipt to the buyer. And just to be clear, Square is an app for <em>merchants</em>, not a way for individuals to electronically zap their bucks into the nearest Starbucks to pay for their latte.</p>
<p>And that may be the problem, too&mdash;because the product isn&rsquo;t designed for big retailers like Starbucks. Its users will be smaller vendors, &ldquo;who don&rsquo;t qualify for accounts with traditional credit card processors because the would be deemed &lsquo;high risk&rsquo; by these companies,&rdquo; as <a href="http://www.readwriteweb.com/archives/is_jack_dorseys_square_going_after_the_wrong_kind_of_customer.php?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+readwriteweb+%28ReadWriteWeb%29&amp;utm_content=Google+Reader">Read Write Web</a> puts it. According to the CEO of competitor Billing Revolution, Andy Kleitsch, that&rsquo;s not going to be enough of a market, and bigger vendors just aren&rsquo;t going to be interested in the product.</p>
<p>RWW also notes the potential for fraud:</p>
<blockquote>
<p>Square will also have to deal with potential fraud. While we don&rsquo;t know the exact details about how Square will operate, chances are that the company will have to keep a large reserve in an escrow account with the credit card processing companies that power Square&rsquo;s back-end. Anybody who sits on a pile of stolen credit cards, Kleitsch pointed out, could use Square to run up charges on these accounts. Once the defrauded credit card owners dispute these charges, Square could be left with a large bill to pay.</p>
</blockquote>
<p>However, one would hope they&rsquo;ve taken precautions against this.</p>
<p>While Square&rsquo;s website contends that processing card payments is &ldquo;difficult, requiring long applications, expensive hardware, and an overly complex experience,&rdquo; Kleitsch says that a payment terminal is typically free, with $20/month + 2% of all transactions as the monthly fee for the service. (While Square&rsquo;s service is free, last time I checked, an iPhone runs $200, plus Square&rsquo;s hardware investment, plus a monthly fee&mdash;AT&amp;T&rsquo;s$60 data fee. Ouch&mdash;unless you truly already need the iPhone for your business.)</p>
<p>Although one of their examples <em>is</em> of a local coffeeshop (of which Dorsey is a part owner), Dorsey appears to be targeting vendors even smaller than coffeeshops as well&mdash;vendors that may or may not have brick-and-mortar establishments, like artists or flower carts (another of the examples on their site).</p>
<p>What do you think? Does Square have the potential to take off&mdash;and if so, with small businesses or just micro ones?</p>
<p><a href="http://www.marketingpilgrim.com/2009/12/twitter-founder-turns-square-with-mobile-payments.html">Comments</a></p>
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		<title>Facebook Connect Adds New Features To Service</title>
		<link>http://www.webpronews.com/facebook-connect-adds-new-features-to-service-2009-10</link>
		<comments>http://www.webpronews.com/facebook-connect-adds-new-features-to-service-2009-10#comments</comments>
		<pubDate>Fri, 02 Oct 2009 15:07:00 +0000</pubDate>
		<dc:creator>Jordan McCollum</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Connect]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Connect]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=51628</guid>
		<description><![CDATA[<p>As if <a href="http://www.marketingpilgrim.com/2009/09/connect-propelled-facebook-past-myspace.html">propelling Facebook into world domination</a> weren&#8217;t enough, <a href="http://news.cnet.com/8301-13577_3-10364277-36.html?part=rss&#38;subj=news&#38;tag=2547-1023_3-0-5">Facebook Connect is branching out</a>.]]></description>
			<content:encoded><![CDATA[<p>As if <a href="http://www.marketingpilgrim.com/2009/09/connect-propelled-facebook-past-myspace.html">propelling Facebook into world domination</a> weren&rsquo;t enough, <a href="http://news.cnet.com/8301-13577_3-10364277-36.html?part=rss&amp;subj=news&amp;tag=2547-1023_3-0-5">Facebook Connect is branching out</a>. Now they&rsquo;re making it easier for <a href="http://developers.facebook.com/news.php?blog=1&amp;story=310">non-developers to add Facebook</a> to their sites, and they&rsquo;re <a href="http://developers.facebook.com/news.php?blog=1&amp;story=308">adding translation as one of their services</a>.</p>
<p>The &ldquo;Connect Wizard&rdquo; distills integrating Facebook Connect into a website into three steps. Many popular websites have long used Facebook Connect as a method of signing in to comment, and this effort expands that capability to any size website, even those without awesome tech staff. Facebook reminds us on the developer blog that Facebook Connect gives participating websites &ldquo;identity for a great registration system, and immediate access to 300 million active global users.&rdquo;</p>
<p><img style="margin-left: -18px; width: 402px; height: 201px;" class="aligncenter size-full wp-image-13249" title="fbconnectwizard" alt="fbconnectwizard" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/10/fbconnectwizard.jpg" /></p>
<p>As part of the effort to bring Connect to the masses, Facebook is also launching a playground. Wait! Before you all run outside for recess, you should know that this playground doesn&rsquo;t come with a merry-go-round or monkey bars. Says the blog, it &ldquo;provides code samples for adding profile pictures, user names, and friends to your site.&rdquo;</p>
<p>Talk about your disappointments.</p>
<p>Just before they announced the Connect Wizard yesterday, Facebook also announced a new translation feature through Facebook Connect. Unaccountably called Translations for Facebook Connect (where <em>do</em> they come up with these names?!), the service can translate participating pages, widgets, IFrames and apps into any of the 65 offered languages.</p>
<p>(You know, as well as machines can.)</p>
<p>(Unless this is secretly a Mechanical Turk. I hear that Facebook <em>is</em> really popular in Turkey.)</p>
<p>Naturally, if you don&rsquo;t want the <a href="http://www.marketingpilgrim.com/2009/10/google-translate-now-for-your-website.html">most popular search engine in the world handling your site translation</a>, you might be happier with the most popular social network in the world doing it for you. Plus, Facebook has fourteen more languages than Google&mdash;though I&rsquo;m not sure if that includes the regional varieties they offer for Facebook itself. Like English Upside Down. Very useful.</p>
<p>What do you think? Will you add Facebook Connect now that it&rsquo;s just three easy steps? If you already use Connect, have you seen any advantages? Will you use it to translate for you?</p>
<p><a href="http://www.marketingpilgrim.com/2009/10/facebook-connect-expands-to-easy-installation-translations.html">Comments</a></p>
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		<title>Twitter Adds New Exec Talent</title>
		<link>http://www.webpronews.com/twitter-adds-new-exec-talent-2009-09</link>
		<comments>http://www.webpronews.com/twitter-adds-new-exec-talent-2009-09#comments</comments>
		<pubDate>Thu, 03 Sep 2009 14:45:13 +0000</pubDate>
		<dc:creator>Frank Reed</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[exec]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=51304</guid>
		<description><![CDATA[<p>Twitter is really trying to become the company that everyone has it pegged to be, or at least it seems that way by their hiring tactics as of late. While the media daily predicts the emergence / unfettered growth / imminent doom of the micro-blogging service daily (are you sick of it yet?) Twitter goes about its merry way showing signs of brilliance (rapid growth) and signs of &#8220;WTF?!&#8221; (outages).<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/06/Twitter-Bird-Goofy.jpg" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Twitter is really trying to become the company that everyone has it pegged to be, or at least it seems that way by their hiring tactics as of late. While the media daily predicts the emergence / unfettered growth / imminent doom of the micro-blogging service daily (are you sick of it yet?) Twitter goes about its merry way showing signs of brilliance (rapid growth) and signs of &ldquo;WTF?!&rdquo; (outages).<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/06/Twitter-Bird-Goofy.jpg" alt="" /></p>
<p>The latest attempt to move to the next level, according to <a href="http://www.techcrunch.com/2009/09/02/oh-rss-is-definitely-dead-now-feedburner-ceo-dick-costolo-to-become-twitter-coo/">TechCrunch</a>, is the hiring of Feedburner co-founder and CEO Dick Costolo as the new COO of Twitter. Costolo left Google in July after spending enough time with Feedburner&rsquo;s new owners to watch them <a href="http://www.businessinsider.com/feedburner-is-googles-biggest-f-up-2009-9">drop the ball</a>. What makes this hire significant (aside from Costolo being an early investor in Twitter) according to TC&rsquo;s Michael Arrington is</p>
<blockquote>
<p>Costolo, who is also an early Twitter investor, is someone who has actual experience building scalable infrastructures, which Twitter sorely needs. The company hasn&rsquo;t launched any new features in recent memory, and continues to have regular downtime. In fact, Twitter&rsquo;s inability to build features and keep the service live is a serious competitive disadvantage. Costolo can presumably fix all that.</p>
</blockquote>
<p>So here we are living out another day in the never ending soap opera of hope and flame-outs that is Twitter. From the confusion of <a href="http://business.twitter.com/twitter101">&ldquo;How does thing work for business?&rdquo;</a> to the predictions that the service is woefully <a href="http://scobleizer.posterous.com/why-twitter-is-underhyped-and-is-probably-wor">undervalued and underhyped</a> and all stops in between, everyone wants in on the Twitter phenomenon. Fortunately, it looks like Twitter is taking notice as well by hiring the likes of Costolo. They recently <a href="http://www.marketingpilgrim.com/2009/07/twitter-beefs-up-legal-team.html">hired Google&rsquo;s top legal ace</a> as well.</p>
<p>So Twitter is still busy in the background trying to get the right people on the bus. Stay tuned as something is likely to change or be predicted in the next 15 seconds or so that will keep everyone busy for another short period of time.</p>
<p><a href="http://www.marketingpilgrim.com/2009/09/twitter-hires-more-exec-firepower.html">Comments</a></p>
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		<title>Introducing The New CEO Of LinkedIn</title>
		<link>http://www.webpronews.com/introducing-the-new-ceo-of-linkedin-2009-06</link>
		<comments>http://www.webpronews.com/introducing-the-new-ceo-of-linkedin-2009-06#comments</comments>
		<pubDate>Thu, 25 Jun 2009 18:57:44 +0000</pubDate>
		<dc:creator>Frank Reed</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[member]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[Reid Hoffman]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=50450</guid>
		<description><![CDATA[<p>Well, looks like some folks over at LinkedIn are going to be busy updating their profiles. Reid Hoffman&#8217;s will now include Founder and CEO of LinkedIn followed by Chairman of the Board of LinkedIn followed by interim CEO of LinkedIn and now landing at Executive Chairman of LinkedIn. Good thing Reid has stuck around to fill in the gaps.<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2008/12/linkedin-logo.jpg" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Well, looks like some folks over at LinkedIn are going to be busy updating their profiles. Reid Hoffman&rsquo;s will now include Founder and CEO of LinkedIn followed by Chairman of the Board of LinkedIn followed by interim CEO of LinkedIn and now landing at Executive Chairman of LinkedIn. Good thing Reid has stuck around to fill in the gaps.<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2008/12/linkedin-logo.jpg" alt="" /></p>
<p>LinkedIn has now announced the move of making president, Jeff Weiner, the new CEO of the company. Weiner came over from Yahoo in January and this move is not raising any eyebrows. Hoffman had stepped into the CEO role for the past 6 months or so after Dan Nye left in December of last year after two years in the post. Now the transition to Weiner looks complete.</p>
<p><a href="http://news.cnet.com/8301-13577_3-10272210-36.html?part=rss&amp;subj=news&amp;tag=2547-1023_3-0-5">cnet reports</a></p>
<blockquote>
<p>&ldquo;LinkedIn was founded to harness the power of the Internet to create a tool that would help individuals become more effective and successful professionals,&rdquo; Hoffman said in a release. &ldquo;Over the past six months, Jeff has done an exceptional job leading the company and I look forward to continuing the work that we have begun together.&rdquo;</p>
</blockquote>
<p>LinkedIn claims 42 million members which makes their audience bigger than Twitter but far smaller than Facebook&rsquo;s 200 million plus members. What LinkedIn can claim that neither of the other two can is that it</p>
<blockquote>
<p>hopes to be profitable this year for the second year in a row; it makes money not only from ads, but from premium subscriptions and &ldquo;corporate solutions.&rdquo;</p>
</blockquote>
<p>Profitable? For a second year in a row? Not often we use that word here in the present tense when it comes to social media companies let alone talking about starting a &lsquo;profitable year streak&rsquo;. In the past, Hoffman has expressed the desire to go public and last year was looking for a billion dollar valuation when raising $53 million. If you want to play the &ldquo;What is LinkedIn worth now?&rdquo; game go right ahead. In this market it looks like anyone&rsquo;s guess is as good as the next.</p>
<p><a href="http://www.marketingpilgrim.com/2009/06/linkedin-names-new-ceo.html">Comments</a></p>
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		<title>Buttons Being Used To Verify Certain Twitter Accounts</title>
		<link>http://www.webpronews.com/buttons-being-used-to-verify-certain-twitter-accounts-2009-06</link>
		<comments>http://www.webpronews.com/buttons-being-used-to-verify-certain-twitter-accounts-2009-06#comments</comments>
		<pubDate>Fri, 12 Jun 2009 16:27:04 +0000</pubDate>
		<dc:creator>Frank Reed</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[account]]></category>
		<category><![CDATA[Biz Stone]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[button]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[verify]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=50281</guid>
		<description><![CDATA[<p>In the wake of the <a href="http://www.marketingpilgrim.com/2009/06/twitters-stone-takes-a-swing-at-larussa-case.html">run-in with St. Louis Cardinals manager Tony LaRussa</a> last week Twitter has officially launched its verified accounts beta. The service was mentioned over the weekend in Biz Stone&#8217;s blog post that made it known that Twitter would bow to no one on legal concerns that they viewed as frivolous.<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/06/good-housekeeping1.jpg" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>In the wake of the <a href="http://www.marketingpilgrim.com/2009/06/twitters-stone-takes-a-swing-at-larussa-case.html">run-in with St. Louis Cardinals manager Tony LaRussa</a> last week Twitter has officially launched its verified accounts beta. The service was mentioned over the weekend in Biz Stone&rsquo;s blog post that made it known that Twitter would bow to no one on legal concerns that they viewed as frivolous.<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/06/good-housekeeping1.jpg" alt="" /></p>
<p><a href="http://mashable.com/2009/06/11/twitter-verified-accounts-2/">Mashable&rsquo;s Pete Cashmore tells of the new process<br />
</a></p>
<blockquote>
<p>The feature has been a long time coming, and many celebrities will jump on the opportunity to prove their legitimacy. It&rsquo;ll also solve the entrenched problem of celebrity impersonations, which are confusing for users and unwelcome by those being impersonated. Businesses, however, will have to wait: the feature has not been rolled out to corporate entities yet.</p>
</blockquote>
<p>Cashmore also says, &ldquo;The process to become verified appears to be limited to power meaning that celebrities, musicians, athletes, actors, public officials and public agencies on the service can now display a &ldquo;verified account&rdquo; button on their Twitter pages.&rdquo; Well, one thing is certainly a relief here. I wouldn&rsquo;t want any public officials being portrayed as lying or bending the truth to fit into 140 characters at a clip. That would certainly be seen as unusual for that group (my apologies as to my level of sarcasm, when it comes to politics it&rsquo;s hard not to be at least a little cynical).</p>
<p>To see if you meet the standard of requiring account verification you can visit the <a href="http://twitter.com/help/verified">verified account page</a> for more information. There will probably be confusion and wondering whether someone is &lsquo;verification worthy&rsquo; (remember Elaine&rsquo;s &lsquo;sponge-worthiness&rsquo; measurement from Seinfeld?) and what does it mean if the verification badge is absent?</p>
<blockquote>
<p>With this feature, you can easily see which accounts we know are &lsquo;real&rsquo; and authentic. That means we&rsquo;ve been in contact with the person or entity the account is representing and verified that it is approved. (This does not mean we have verified who, exactly, is writing the tweets.)</p>
<p>This also does not mean that accounts without the &lsquo;Verified Account&rsquo; badge are fake. The vast majority of accounts on the system are not impersonators, and we don&rsquo;t have the ability to check 100% of them. For now, we&rsquo;ve only verified a handful of accounts to help with cases of mistaken identity or impersonation.</p>
</blockquote>
<p>Twitter left the door open for expansion of the service but also covered their bases just in case it doesn&rsquo;t scale easily</p>
<blockquote>
<p>We may verify more accounts in the future, but because of the cost and time required, we&rsquo;re only testing this feature with a small set of folks for the time being. As the test progresses we may be able to expand this test to more accounts over the next several months.</p>
</blockquote>
<p>And for those who are of the belief that they are truly important and suffer from impersonation issues on Twitter but don&rsquo;t fit the initial verification profile there&rsquo;s this</p>
<blockquote>
<p>Although we&rsquo;re not verifying all accounts, we&rsquo;ll try to work with you if your account is constantly competing with parody or impersonation accounts. Fill out this feedback form so that we know your situation.</p>
</blockquote>
<p>Twitter&rsquo;s &lsquo;Good Tweetkeeping Seal of Approval&rdquo; has been launched. Will you be the first on your block to get a badge?</p>
<p><a href="http://www.marketingpilgrim.com/2009/06/twitter-starts-new-verified-accounts-beta.html">Comments</a></p>
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		<title>Trademark Owners Up In Arms With Google&#8217;s New Policy</title>
		<link>http://www.webpronews.com/trademark-owners-up-in-arms-with-googles-new-policy-2009-05</link>
		<comments>http://www.webpronews.com/trademark-owners-up-in-arms-with-googles-new-policy-2009-05#comments</comments>
		<pubDate>Fri, 15 May 2009 15:52:18 +0000</pubDate>
		<dc:creator>Frank Reed</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[court]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Lawsuit]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[owners]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[Revenue]]></category>
		<category><![CDATA[Trademark]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=49902</guid>
		<description><![CDATA[<p>&#160;<span class="Apple-style-span" style="color: rgb(51, 51, 51); ">The online world is noisy enough as it is. Everyone is trying to get everyone&#8217;s attention to sell whatever it is they have.]]></description>
			<content:encoded><![CDATA[<p>&nbsp;<span class="Apple-style-span" style="color: rgb(51, 51, 51); ">The online world is noisy enough as it is. Everyone is trying to get everyone&rsquo;s attention to sell whatever it is they have. They fight and&nbsp;</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; "><img class="alignright size-full wp-image-7610" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/01/google-logo.jpg" alt="google-logo" width="307" height="110" style="display: block; float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; " />scratch and claw to get above the din of the marketing noise. They fight to protect their brand and on and on and on. They also complain a lot. Seems like a lot of the news these days is about how some of the biggest enablers of online business like Facebook and Twitter are screw-ups and aren&rsquo;t doing the right thing. Well, for the foreseeable future these two may be able to enjoy some relative peace and quiet as Google pops open its newest can of worms around its AdWords offering to allow trademarks of others to be used in certain ad copy of any advertiser. The fur is already starting to fly on this policy that will take effect on June 15.</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">So what&rsquo;s all the fuss? To hear Google say it they are opening up the market in a way that will benefit the advertisers and search users themselves. They use a nifty little example at the start of their&nbsp;<a href="http://adwords.blogspot.com/2009/05/update-to-us-ad-text-trademark-policy.html" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; text-decoration: underline; color: rgb(183, 22, 24); background-position: initial initial; ">blog pos</a>t to put the reader in the desired frame of mind.</p>
<blockquote style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; quotes: none; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(246, 246, 246); margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 20px; background-position: 0px 0px; ">
<p style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; font: inherit; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_p_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(102, 102, 102); padding-top: 0px; padding-right: 20px; padding-bottom: 20px; padding-left: 0px; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: 100% 100%; ">Imagine opening your Sunday paper and seeing ads from a large supermarket chain that didn&rsquo;t list actual products for sale; instead, they simply listed the categories of products available &#8211; offers like &ldquo;Buy discount cola&rdquo; and &ldquo;Snacks on sale.&rdquo; The ads wouldn&rsquo;t be useful since you wouldn&rsquo;t know what products are actually being offered. For many categories of advertisers, this is the problem they have faced on Google for some time.</p>
<p style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; font: inherit; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_p_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(102, 102, 102); padding-top: 0px; padding-right: 20px; padding-bottom: 20px; padding-left: 0px; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: 100% 100%; ">That is why, in an effort to improve ad quality and user experience, we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in the ad text. This change will bring Google&rsquo;s policy on trademark use in ad text more in line with the industry standard.</p>
</blockquote>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">In Google&rsquo;s humble opinion, they are simply finally playing along with what is considered common practice in the paid search space anyway. Heck, Yahoo and Microsoft are doing so don&rsquo;t yell at us. They even have<a href="https://adwords.google.com/support/bin/answer.py?answer=145626" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; text-decoration: underline; color: rgb(183, 22, 24); background-position: initial initial; ">rules to keep this under control</a>.</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">Well, many advertisers, despite the real threat of higher per click costs due to increased competition (oh, Google&rsquo;s post didn&rsquo;t go there of course&nbsp;<img src="http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif" alt=";-)" class="wp-smiley" style="display: inline; " />&nbsp;) are happy to hear this and they should be. They can now broaden their approach to selling through AdWords. It&rsquo;s the trademark holders themselves that are up in arms.&nbsp;<a href="http://www.nytimes.com/2009/05/15/technology/internet/15google.html?_r=1&amp;partner=rss&amp;emc=rss" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; text-decoration: underline; color: rgb(183, 22, 24); background-position: initial initial; ">The New York Times tells of a class action suit being filed in Texas</a>&nbsp;due to this already happening and raising the ire of some including a company called&nbsp;<a href="http://www.marketingpilgrim.com/2009/05/class-action-status-is-the-holy-grail-of-google-trademark-lawsuits.html" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; text-decoration: underline; color: rgb(183, 22, 24); background-position: initial initial; ">Firepond who is at the center of the suit</a>.</p>
<blockquote style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; quotes: none; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(246, 246, 246); margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 20px; background-position: 0px 0px; ">
<p style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; font: inherit; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_p_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(102, 102, 102); padding-top: 0px; padding-right: 20px; padding-bottom: 20px; padding-left: 0px; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: 100% 100%; ">On Monday, FPX filed a class-action suit against Google in federal court in Texas, saying that Google had infringed on its trademark and challenging Google&rsquo;s policies on behalf of all trademark owners in the state. Legal experts said it was the first class-action suit against Google over the issue.</p>
</blockquote>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">Where this all will go is anybody&rsquo;s guess. Here&rsquo;s one take.</p>
<blockquote style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; quotes: none; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(246, 246, 246); margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 20px; background-position: 0px 0px; ">
<p style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; font: inherit; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_p_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(102, 102, 102); padding-top: 0px; padding-right: 20px; padding-bottom: 20px; padding-left: 0px; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: 100% 100%; ">Legal experts said FPX faces long odds in convincing a court that it has the right to represent all trademark owners in Texas. Trademark cases do not lend themselves to class action because they tend to hinge on whether the use of someone&rsquo;s trademark confuses people.</p>
</blockquote>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">This is not the only case of course that has Google in the cross hairs. Another company, Rescuecom, filed suit back in 2005 and a district court has recently resurrected that case which some feels poses more of a threat to Google. Whatever happens the door is now being thrown wide open for copycat cases and in this day and age of &ldquo;revenue is revenue&rdquo; it may be a company&rsquo;s best shot to survive by shooting for a big court ordered payday from Google.</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">This issue is going to be hotly contested regardless of opinions because they will be so varied depending on industries and individual companies etc, etc. Maybe Google should create some program for trademark holders to be registered with the company and be given some form of consideration. It&rsquo;s anybody&rsquo;s guess and, of course, the opinions will be many. One that has been already been stated</p>
<blockquote style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; quotes: none; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(246, 246, 246); margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 20px; background-position: 0px 0px; ">
<p style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; font: inherit; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_p_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(102, 102, 102); padding-top: 0px; padding-right: 20px; padding-bottom: 20px; padding-left: 0px; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: 100% 100%; ">&ldquo;They are pouring fuel on the fire,&rdquo; said Eric Goldman, an associate professor at the Santa Clara University School of Law and director of its High Tech Law Institute. &ldquo;Trademark owners are not going to like this change in policy. They already felt that Google was not treating them as well as they liked. Here Google is making it harder to control the use of their trademarks online.&rdquo;</p>
</blockquote>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">Google fires back</p>
<blockquote style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; quotes: none; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(246, 246, 246); margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 20px; background-position: 0px 0px; ">
<p style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; font: inherit; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_p_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(102, 102, 102); padding-top: 0px; padding-right: 20px; padding-bottom: 20px; padding-left: 0px; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: 100% 100%; ">&ldquo;I think that there will be trademark owners that do not like this policy,&rdquo; said Terri Chen, senior trademark counsel at Google. &ldquo;But trademark law allows for that. It is a pretty well-established principle in the offline world and in the online world.&rdquo;</p>
</blockquote>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">Be sure that between now and June 15th, and likely well beyond that, there will be a lot of yelling, screaming, kicking and clawing as Google just goes about its business. How do you feel about this? Give us your best Friday parting shot before you start the weekend. It&rsquo;ll be good for you. Please don&rsquo;t cross any trademark lines though because, you know, we have rules here.</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; "><a href="http://www.marketingpilgrim.com/2009/05/google-adwords-is-the-next-to-hear-it.html">Comments</a></p>
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