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Pick a Good Partner for New Media Projects

Okay, so I’m continuing with some thoughts here shaking out of my recent RFP posts….

Here’s the situation: you want to starting folding social media strategies, tactics and tools into your company’s PR program, but you’re not sure how exactly you want to approach things and because of that, you’re leaning toward bringing in some outside help. Maybe you’re thinking about a consultant or a small group of specialists or even a large services firm, the tough question is this: