Network Articles

National Lampoon Launches Video Network

National Lampoon is moving into the online video space with their launch of a video network.

How Long Until Search Engines are the Biggest Affiliates
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AOL Purchases Mobile Ad Network

Monitoring 200 RSS feeds, you’d think we would have caught earlier news that AOL has acquired Third Screen Media, a mobile advertising network – let’s just say it was one of those “did we cover this already” moments.

Layoffspace: A “Network For The Unemployed”

Some social networking sites target unemployed teenagers; others go for adult professionals.  The newly formed Layoffspace.com bucks both trends by catering to unemployed adults.

Ragan vs. Melcrum

Last week, Chicago-based Ragan Communications launched MyRagan.com, a free service aimed at communicators around the world that’s a mix of social network, knowledge and information resource.

It’s captured a lot of imaginations and got off to a cracking start. When I signed up last week, there were about 250 members. Today, that number is over 500.

Also last week, London-based research and training firm Melcrum announced The Communicators’ Network, described as a business-grade professional networking community, that will be launching in June:

Social Network for Communicators

A phoned-in comment to yesterday’s FIR podcast from PR podcaster Bryan Person brought news of a new social network for communicators launched by Chicago-based Lawrence Ragan Communications.

All Your Conlin are Belong to YDN

One of the things that’s helpful about having been at Yahoo more than a few years and having multiple roles during that time is that it provides lots of opportunity to meet lots of people and figure out what they’re good at.

As a by-product, I’ve managed to build up a list of people who constitute my "dream team." These are the people that I wish I could take with me when I move into a new group and/or role. It’s rare that you can get ‘em to move since these are also the people who are often quite happy in their roles, but it never stops me from trying.

Parasitic Business Models
As more large trusted publishers launch ad networks will this force Google to rethink their authority heavy algorithms and ad quality scores that benefit these growing arbitrage plays? Or is Google promoting many small ad networks to spread the portion of the pie that they don’t control really thin?

Shopping sites like Shopping.com, Yahoo! Shopping, BizRate, and NextTag already dominate Google’s organic search results and paid listings.

Cutting MyBlogLog Spam

Social traffic is fantastic because:

      • It’s highly targeted
      • It’s immediate
      • It’s low cost and often free

The downside is because of it’s interactive nature (which contributes to it’s virality), spam marketers will always try to flood you, and drown out your message with their spam.

This includes, but is not limited to:

Survey: Social Network Users Meet Offline

Jacobs Media has released the results of their Web survey, which found that social networking sites such as MySpace and Facebook are drivers for first time personal meetings.

TV Web Sites Heat Up During Prime Time

Television viewers are increasingly turning to TV Web sites during prime time, weekdays 8pm-11pm and are spending more time there, according to the latest research from Nielsen//NetRatings.

Search Engines Prep For SES New York

The major players in online search will have a presence when the Search Engine Strategies conference opens on Tuesday in New York.

Social Network for Firefox
If you’re tired of having to visit your favorite social network, whenever you want to message friends or share content, why not have the network come to you for a change?

Circulation of a Web Based Content Site & Ad Network

Once you have a trusted market position advertisers will buy in even if you hurt their business model or call their products crap:

Yahoo Mail Develops An Open API
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Web developers will have the ability to leverage the 250 million users of Yahoo Mail as they create innovative and interesting applications based on the product; Yahoo Mail vice president John Kremer can’t wait to see what they do.

Yahoo Getting the Mobile Lead on Google

Yahoo has a bunch of efforts underway in the mobile space, and they’ve announced the launch of their new mobile ad network. I’ve been using the Yahoo! Go OneSearch mobile product for a couple of months now, and really have enjoyed it. It will be interesting to see how Yahoo’s mobile ad network grows as more publishers embrace the growing mobile space.

Citizen Media Resource from Knight Foundation

The Knight Foundation has launched a website aimed at helping “citizen journalism” or community media operations find resources and best practices.

Called the Knight Citizen News Network, it’s managed by J-Lab — the Institute for Interactive Journalism — with content created in part by Dan Gillmor of the Center for Citizen Media and by Amy Gahran of I, Reporter (as well as Right Conversations and the Poynter Institute’s E-Media Tidbits).

Even the Search Engines are Bad at SEO

Yahoo! allows paid inclusion members to buy quick links in the search results and indexes sites more fully if they use Yahoo! for their site search. While neither of these may seem like a big deal they both are.

Eight Ways To Google Network
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A scenario we’ve suggested before comes back from time to time with new, circumstantial evidence it is going to happen; we’re referring to the potential for a Google-operated wireless network, with Wi-Fi and maybe even phone service under their banner.

Yahoo, Job Network Partner
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Yahoo’s HotJobs division and the Job Network have entered into a partnership designed to aid newspapers in posting employment advertising to the HotJobs Web site, the third largest job site on the Web.

"We believe this agreement will help the nation’s community newspapers protect and enhance their leadership role in recruitment/employment advertising," said Marc Wilson, president of The Job Network. "Newspapers hold the traditional role of serving their communities’ advertising needs. This alliance should strengthen that role."

Google Testing PPA AdWords

It’s been rumored for a while, but it’s finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done PPA for years, but obviously it is big news when Google does it. I first speculated on this two years ago when Google acquired the Urchin analytics firm (now Google Analytics), but it’s finally here. What does it mean to search marketers?

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