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Network Articles

VibeAgent Travel Network Upgraded

VibeAgent, a travel site with some social networking characteristics, has introduced a host of upgrades over the past few days.  None of them will blow your mind, but they represent nice extensions of the site’s existing features.

Doctors’ Network Serves Everybody’s Interests

Regular viewers of the show “House” will know that the title character’s support staff has (supposedly) left; previews for the new season have shown the brilliant doctor discussing diagnoses with a janitor.  But if the fictional character knew about a network called Sermo, he’d be able to find all the expert opinions he could want.

Major Law Firm Funds Social Network
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When dealing with a powerful law firm and a social network for lawyers, you should watch your words very, very carefully.  Or so I imagine, and I’m not going to attempt any other approach.  So here’s the news in its least editorialized form: Orrick has invested in Legal OnRamp.

Dopplr Social Network Finds Funding

Dopplr, a social network for travelers, is getting a lot of attention; although it’s in an invitation-only mode, there have been plenty of positive reviews.  What’s also important, however, is the attention it’s received from some investors.

Social Network Advertising

In my last post about social network advertising, I spoke about reasons why social network advertising is a rapidly growing trend in online marketing tactics. Today, in this follow-up to part 1, I will be delving into the nuts and bolts of making the most of your social network advertising.

Unified Communications Bring Network Traffic

Seventy-five percent of companies estimate that a quarter of their network traffic over the last three months consisted of unified communications-related applications (VoIP, unified messaging, instant messaging), according to a survey from Network General Corporation.

BBC Worldwide Launches Social Network

LiveWorld, an online social networking agency, said today that it is supporting a new social network for radiotimes.com, an online guide to television and radio for the BBC Worldwide.

Mobile Social Network Users Few, Far Between

Social networking is here to stay, but a new M:Metrics study proves that mobile social networking is far from mainstream; in America, which leads the world in this respect, only around 3.5 percent of mobile users bother to access social networks with their cell phones.

Scripps Network Picks Up A Pickle

Scripps Network paid $4.7 million for Incando, and all signs seem to indicate that Scripps was motivated by a pickle.  Make that “Pickle,” actually – capitalization is important – and Pickle is a photo- and video-sharing site.

USA Network Launches Site For Commercials

The USA Network is launching a new Web site called Didja.com that will host current and classic television commercials, movie trailers and other brand -related content.

Straw Man Marketing and Information Pollution
One of the easiest ways to get your message across is to be different and denounce a currently popular meme. Dan Thies recently referenced a person who is launching their marketing brand by calling the long tail crap. Even if they know what they are talking about with some forms of marketing it undermines their credibility to talk about search marketing with no appreciation for the tail.

Plaxo Launches Social Network Pulse

Plaxo launched today its social network, Pulse. Pulse pulls in what they call "people feed" or RSS (Really Simple Syndication) to allow for conversation about the content with your family, friends or co-workers.

RIAA’s Newest Enemy: The Social Network
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They’ve been railing against peer-to-peer for some time now, and more recently have put the squeeze on webcasters via royalty hikes, but it looks like the Recording Industry Association of America (RIAA) has added a new foe to its ever-expanding list: social networkers.

An Open/Controllable Social Network?

Well, I’ve been taking a lot of shots in the past few weeks for always covering the latest shiny social object. You know, first it was Twitter. Then Jaiku. Then Facebook. Pownce. On and on.

Google Makes Real Estate-AdWords Arrangement
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Google’s in it for the long haul – the search giant just signed a three-year deal with Network Communications, “the leading publisher of printed and online real estate information in North America.”  At stake?  AdWords.

NowPublic’s News Network Secures $10.6 Million

Backfence.com folded about a month ago, and many onlookers interpreted that as a death knell for hyperlocal news sites.  The “participatory news network” of NowPublic is doing just fine, however – the company has received $10.6 million in funding.

The Next MySpace Could Be A Cluster Bomb
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The rise of the social network has caused the rise of other, perhaps predictable, things: copycat networks; and investor curiosity. Blame MySpace and Facebook. Blame (or congratulate) Hi5, known, apparently, everywhere but the US, for extracting $20 million out of venture capitalists.

Yahoo Publisher Network Attacked By Clones
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This isn’t some Phantom Menace grabbing content from a Yahoo blog, but another blogger who’s dropped a whole YPN post into a blog and slapped ads alongside it.

Yahoo Publisher Network Experiences Problems

The Yahoo Publisher Network is having problems, and in an online world where things often resolve themselves in a matter of minutes, Yahoo has said, “We are actively addressing the issue and expect improvements by next week.”  Hey, Sunday morning’s only 80 or so hours away!

Google Extends Apps To Non-Profits

Registered non-profit organizations in the United States will be able to use the Google Apps Education Edition for their communication needs.

Affiliate Summit: Contextual Advertising Options
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Pick something – a Web browser, toothpaste, whatever – that you’ve set against comparable products.  Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway.  As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.

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