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Behavioral Targeting (BT) at eMetrics

Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers.

Look at any online marketing events and you will see more than one session on Behavioral Targeting. This was also evident at eMetrics in Washington DC, where a full track was devoted to Optimization and Behavioral Targeting and several other speakers, not in this track, also talked included Behavioral Targeting in their presentations.

Social Media Marketing Strategies
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A WebProNews reporting team covered the SMX Social Media in New York City this week and delivered lots of unique video interviews and session reports.

Fox Business Channel Getting Positve Reviews

The Fox Business Channel went live in 30 million homes on Monday and hopes to make business news more appealing to the average viewer.

Beauty of Editorial Review Sites
Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:

Google Patent Moves It Closer To GoogleNet
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A mobile datacenter patent has been issued to Google based on its December 2003 filing, giving the company a technology similar to that of Sun’s Project Blackbox.

Google, Why Jaiku and not Twitter?

It would be interesting to be a fly on the wall over at Twitter HQ today, now that Google has acquired Jaiku — a mobile social-networking app that from all descriptions is pretty similar to Twitter (disclosure: I haven’t actually used Jaiku, but I do use Twitter sporadically).

After all, Twitter is the one that has been getting all the geek cred from the Robert Scobles of the world, and from the sounds of it Twitter’s app has a far bigger reach.

Bank Of America Launches Social Network
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Bank of America is moving into the social networking territory and has launched a site focused on helping small business owners.

Exclusive: Miss America Talks Net Safety

Miss America is taking steps to keep kids safe on the Internet with a new web browser designed especially for kids. Miss America, Lauren Nelson, spoke exclusively in a video interview with WebProNews about the launch. The browser is a partnership with the Children’s Educational Network.

Yahoo Enhances Ad Traffic Quality

A new option for Yahoo’s advertisers allows them to have better control of where their ads appear on Yahoo’s Publishing Network.

Social Network for Usability Professionals
A new networking community called Catalyze.org has made its debut. In Beta, its niche is the usability industry, specifically business analysts and user experience professionals. Anyone involved in web site design will find something of interest there.

Podaddies Readies Its Video Ad Network

With many sites having few or no ads for the videos they display, Podaddies sees an opportunity to bring them monetization through an in-stream video ad network to launch October 8th.

Advertise On Whole Network Of Sites With YSM
Yahoo! Search Marketing includes a new range of sites. This news came into the limelight through a blog posted by Yahoo! Now Yahoo! Search Marketing’s advertising will not be restricted to just Yahoo! Search and other Yahoo! Sites.

Google, DoubleClick On Defense Against Senators
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The main defense put forth by Google and supporters of its proposed acquisition of DoubleClick holds that the two companies do business differently when it comes to advertising.

Microsoft Goes Local With AP

The first product of Microsoft’s aQuantive acquisition is a combination of MSN Video and Atlas AdManager to create a video ad serving platform for the Associated Press that will enable AP media-member and customer websites to serve up local advertising with local content.

Nielsen Launches Social Network

The Nielsen Company today began the public beta testing of Hey! Nielsen, an online social network site focused on allowing pop culture fans to express and share their views.

Teens Not Loyal To One Social Network

If a social network user is dedicated enough to use two social networks concurrently, it might not be all that surprising that those same networkers spend, on average, more time at both sites. Networkers are networkers after all.

Google Ready To Lay Some Pipe

A trans-Pacific cable could be ready to launch in 2009, connecting Google to Asia and the Pacific while delivering a significant cost savings to the company.

MTV Launches Social Network For Activists

Viacom’s MTV has launched a new social networking site called Think.MTV.com, and the site is focused on encouraging young people to become involved in youth activism.

Gphone Enroute? What About The Network?

Lots of sites have been chattering about the potential for a Google branded handset emerging in the market, but the real news will be when the company lights up a wireless network to support it.

Senate Prepares Grill For Google
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Google’s proposed purchase of DoubleClick has drawn the scrutiny of privacy advocates, the Federal Trade Commission, and now a Senate Judiciary subcommittee.

New AOL Ad Network Division

MySpace isn’t the only one experimenting with a new ad network. AOL, the long-beleaguered red-headed-step-child of the TimeWarner family, has announced a new advertising network—sort of.

After a long gathering of online advertising companies, they’ve finally created a full-fledged advertising division. Or, perhaps they’ve just revamped all of their old ones and cobbled them into a new, single unit with a new headquarters.

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