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NetRatings Articles

UK Women Rule Online

UK women between the ages of 18-34 are now the most dominant group online according to Nielsen//NetRatings.

NetRatings On Track For Accreditation

NetRatings says it is moving forward in the Media Rating Council Accreditation process of its Internet audience measurement methods. Recently The Internet Advertising Bureau challenged NetRatings and comScore to agree to a third-party audit of their measurement processes.

Pet Food Recall Creates “Husky” Traffic
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Back in March, online traffic to pet-related sites saw a significant increase due to the pet food recall. Nielsen//NetRatings has released data that shows visits to pet related sites grew a 115 percent in March over the previous month.

IAB’s Challenge Results in Meeting
The IAB challenged comScore and Nielsen//NetRatings last month to make their Internet measurements more reflective of the total population and make their methodologies more transparent.

Newspaper Web Sites Attract Growing Audience

Newspaper Web sites are doing well and their audience is growing at close to twice the rate of the overall online audience, according to new data from the Newspaper Association of America.

Nielsen Unveils Video Measurement Tool

Nielsen//NetRatings has introduced VideoCensus, a syndicated online video measurement service that combines panel and census research along with data on audience size, demographics, engagement as well as competitive activity.

“Sticky” RuneScape Stands At #1

How familiar are you with RuneScape?  According to Hitwise, it’s number one among the plethora of virtual worlds for children and teens, and about ten days ago, Nielsen//NetRatings called RuneScape one of Britain’s “stickiest” sites.

BuzzMetrics To Be Absorbed By NetRatings
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Nielsen will go ahead and complete the acquisition of blog and word-of-mouth measurement firm BuzzMetrics, of which Nielsen already owned 58 percent, and blend it with NetRatings to make a new firm.

comScore, Nielsen/NetRatings Respond to IAB’s Letter
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.

ComScore, Nielsen Respond To IAB Letter

Both companies have agreed to independent audits of the ways they measure website traffic, as the two firms faced criticism over their use of panel-based methodolgies.

Engagement More Important Than Page Views

Time spent on a Web site is becoming as important as page views and some would argue time spent is a more accurate measurement of user engagement.

Nielsen Unveils Rich Media Service Metrics

Nielsen//NetRatings has launched a measurement service for digital audio video content. SiteCensus Streaming aims to capture accurate data of online audio and video.

Over One Third of U.S. Adults Own a Game Console

Nielsen//NetRatings says that more than one third of US adults online, 36.5 percent own a game console, and another 15.9 percent own a portable game console. Game consoles have become popular with all ages and are considered to be a major part of America’s home entertainment systems.

When it comes to who owns consoles, 71 percent are married and 66 percent have at least one child in the household. Because of video game ratings from the Entertainment Software Rating Board, home video games can be entertainment for the whole family.

Google Increases Search Share in January

It’s no secret that Google is the top dog in the realm of search. Perched atop the mountain, the company has yet to be knocked off of its perch, or even face any serious threat to its dominance in the industry. According to January’s figure, don’t look for that trend to change anytime soon.

Blogs Increase Online Newspapers Traffic

Blogs have given the nations top 10 newspaper sites a much-needed increase in traffic. Over the past year Web traffic to the blog pages of the top 10 online newspapers grew 210 percent. Over all the unique audience growth has increased by 9 percent in the past year. Unique visitors to blog pages accounted for 13 percent of Web traffic in December 2006. That’s up 9 percentage points from 4 percent in December 2005.

Search Ads: Big Buys Last Month

Interesting Netratings data on ClickZ for the month of December 2006.

Factiva Social Media Roundtable

Some random notes and thoughts during Factive’s Social Media Rountable.

Nielsen: Republicans Outnumber Dems Online

NetRatings, a Nielsen property, published a report today comparing Internet usage along political party lines. The findings also catalog top websites among both Democrats and Republicans, indicating a wide disparity in online interests between the partisan groups.

Ask Counts Geiger For Exec Post

Ex-PayPal chief technology officer Chuck Geiger has taken on the executive vice-president of technology and engineering role for Ask.com.

Podcasts and Blogs, Apples and Lemons

Nielsen Netratings issued a press release yesterday (PDF) with some interesting stats on podcasting in the US. Here’s how it starts:

Over-50 Crowd Increases Online Spending

The online economy has discovered a valuable demographic: old folks. This group has more disposable income than any other, and data suggests the individuals comprising it are becoming much more comfortable with the Internet.

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