WebProNews

Nielsen: Google Search Share...Dropped?

The December 2007 figures from Nielsen//NetRatings show the US search market share for Google declined from the previous month.

Online Advertising Might Benefit From Better Data

Suppose you’re promised one reward, and then often given two. Or promised two rewards, and sometimes given one. Studies have found that both humans and monkeys prefer the first scenario, but in the world of online advertising, execs expect to know exactly what’s going on.

Paid Search To Take Off In Canada

Canadian revenues from online advertising hit C $1.01 billion (US $894 million) in 2006, according to the Interactive Advertising Bureau of Canada, a jump of 80 percent in one year.

Is it Time to Rethink Mobile Marketing?

CNET’s Elinor Mills reports on a Nielsen//NetRatings and WebVisible study today that indicates that a whopping 92% felt that receiving local business ads on their cell phones would be “irritating.” This doesn’t bode well for mobile marketers, many of whom are hoping to bank on the hyper local third screen. Other key (non-mobile-related) findings:

$10 Billion For Facebook Makes Some Sense

$10 billion is a lot of money, but some say that’s how much Facebook is worth.  $15 billion is, of course, even more, and the social network’s value has also been connected to that figure.  Believe it or not, this isn’t total lunacy.

Is Facebook Worth $10 Billion?

The latest rumors being reported that Microsoft might invest a 5 percent stake in Facebook worth up to $500 million that would give the social networking site a valuation of $10 billion the question becomes is Facebook really worth that much money?

Facebook Beats MySpace In UK

An impressive piece of news came out of the UK today: Facebook has overtaken MySpace in terms of unique visitors.  But strangely, Facebook was overtaken by a network called PerfSpot in terms of growth.

MySpace And Facebook Visitors Drive Time Spent

U.S. Internet users between the ages of 12-17 who visit both MySpace and Facebook spend more time at each site than those who visit just one or the other according to Nielsen//NetRatings.

Yahoo Leads Google, Microsoft In Time Per Person

Google does well in just about every comparison, and the newest data from Nielsen//NetRatings doesn’t contradict that trend.  Microsoft and Yahoo also performed admirably, however, and in some ways, beat the boys from Mountain View.

Obama Leading All Candidates Online

Illinois Senator Barack Obama is attracting more visitors to his campaign Web site than any of the other presidential candidates according to the Nielsen Company.