All Posts Tagged Tag: ‘Neilsen’

Nielsen’s Latest U.S. Media Trends

Nielsen has just submitted the second part of its State of the Media: Advertising & Audiences Report, which sheds light on DVR usage, as well as viewership of streaming content platforms like Hulu, YouTube and Netflix, who appears to making a real recovery from its recent missteps. The use of mobile devices while watching TV was also looked at, which …

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Nielsen Awards Chevrolet’s Soldier Car Commercial

Leading auto makers assembled at the New York International Auto Show for Nielsen’s annual Automotive Advertising Awards on April 4th. Nielsen’s winner for most effective auto advertisement was Chevrolet. Executive Vice President of Nielsen Global Automotive, Ian Beavis, also presented awards to Acura, Ford, Lexus, and Toyota. Kevin Mayer, Director of Global Chevrolet Marketing, says “it is very exciting to …

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