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Neilsen Articles

Nielsen’s Latest U.S. Media Trends Nielsen’s Latest U.S. Media Trends

Nielsen has just submitted the second part of its State of the Media: Advertising & Audiences Report, which sheds light on DVR usage, as well as viewership of streaming content platforms like Hulu, YouTube and Netflix, who appears to making …

Nielsen Awards Chevrolet’s Soldier Car Commercial Nielsen Awards Chevrolet’s Soldier Car Commercial

Leading auto makers assembled at the New York International Auto Show for Nielsen’s annual Automotive Advertising Awards on April 4th. Nielsen’s winner for most effective auto advertisement was Chevrolet. Executive Vice President of Nielsen Global Automotive, Ian Beavis, also presented …

Glee Digital Says Exceed 500,000

Coming on the heels of its mid-season April premiere, the music themed-TV show "Glee" saw digital downloads from its four compilations jump from 51,000 to 359,000, according to new data from Nielsen.

The program’s latest "Showstoppers" album topped the Billboard charts this week as digital sales of "Glee" songs surpassed 500,000. Songs from the show posted 4.1 million track sales in 2009 and 3.2 million so far in 2010.

Global Consumers Willing To Pay For Some Online Content
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Many global consumers are willing to pay for some online content or are open to increased advertising, but attitudes vary greatly by geography, demographics and content type, according to a new survey by Nielsen.

Nielsen polled more than 27,000 consumers in 54 countries to determine attitudes about paying for online content and to gauge what types of content consumers were most likely to support financially.