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Numbers reflecting traffic to NBC’s Olympics-related sites have been released, and despite protests about Tibet and time delays, they’re looking rather impressive. The one problem, as far as NBC’s concerned: Yahoo’s numbers appear to be even better.
All that rivalry between Google and Microsoft is just business, of course, and so is the arrangement for DoubleClick to provide video ads across Microsoft’s Silverlight 2 video player.
DoubleClick’s partnership with NBC Universal probably made for a nice wedge, though.
Ads will be served alongside 2,500 hours of NBC’s Olympic coverage played within Silverlight 2, served up by DoubleClick’s In-Stream technology. In-Stream adds Silverlight 2 to already-supported formats like Flash, Real Player, and Windows Media
The National Football League said today that it will stream entire games live on the Internet.
Fans will be able to select different camera angles for the live streaming games, have access to game highlights, statistics and updates from NBC.
NBC will provide over 2,200 live hours of the Beijing Olympic Games for online viewing, along with live blogging, daily recaps, and 3,000 hours of highlights on demand.
NBC paid $3.5 billion to the International Olympics Committee to broadcast five Olympic Games through 2008. The event will only be available exclusively on NBCOlympics.com, with no other Web sites allowed to feature video from the Games online.
NBC will become the first major broadcast network to release traffic data for the online streams of its full episodes on NBC.com including demographic figures.
The program-specific streaming data will be released through Nielsen Online VideoCensus. NBC said the initiative is part of an "effort to deliver transparent metrics that provide more effective 360-degree planning and analysis tools."
In an effort to compete with Apple, Microsoft said today that it is adding downloadable television shows from Comedy Central, MTV, NBC, and others to its online Zune store.
The new content also includes programs from Nickelodeon, Turner Broadcasting and VH1, Microsoft said. Titles include "South Park" which is already available for free online, "The Office", "Battlestar Galactica", "Heroes" and "Spongebob SquarePants."
Back in October, NBC took its popular, officially-sanctioned clips off YouTube in favor of their coming Hulu. I (and many others) derided the decision:
[I]s it really wise to pull your content from the most popular video site online to put it on your own untested, unproven and apparently behind-schedule video site? On the Internet, you have to go where the people are—it’s not an ‘if you build it, they will come’ world anymore.
Remember how after AT&T made Net Neutrality concessions to get their merger with BellSouth approved, FCC Chairman Kevin Martin was so quick to remind everybody that the FCC had no teeth to enforce that? Well, the lack of teeth is coming back to bite us.
Let’s review. At the end of 2006, Martin had this to say about making sure AT&T followed it’s own commitment to maintaining a neutral network:
Did NBC jump ship too soon? TechCrunch reports that now Fox will be offering their shows for free download via iTunes. The deal will feature season premiere episodes of Fox shows including Prison Break, Bones, American Dad and K-Ville—mostly returning shows. Fox hopes to expose more viewers to its shows.
In a manner of speaking, Healthline is looking especially robust today – it just received $21 million in financing. And if, like me, you often aren’t acquainted with the names of financial backers, you should still recognize the entity that was behind this gift: GE/NBC Universal’s Peacock Equity Fund.
Two years ago, after YouTube had taken the Internet by storm, InterActiveCorp CEO Barry Diller scoffed at the idea that an amateur video-sharing site could threaten the entertainment industry.
NBC’s still being stubborn about allowing its footage of the Presidential debates to be put in the public domain or licensed under Creative Commons, effectively letting the more passionately patriotic online citizenry share and remix for video sites like YouTube.
We have some news and then a big ‘ole mess to bring to your attention.
First, the news. AOL has announced that it’s Advertising.com unit would manage advertising sold on the new online video site being built by NBC and News Corp.
NBC and News Corp could announce as early as today a partnership geared at launching an online video site to rival YouTube. The site would feature clips from programming on both networks, allowing users to modify and share them in socially relevant ways.
The battleground for the third screen continues as NBC Universal and MobiTV team up to offer on-demand programming to wireless customers. Users will be able to take in shows featured on NBC, USA Network, Sci-Fi Channel, Telemundo and other NBCU properties as well.
A couple of days ago I came across this article – NBC Turns ‘Fresh Eyes’ to Its Ad Sales (subscription required). It talked about Michael Pilot joining NBC from GE to manage Ad sales without any prior media experience. Michael was hired in part it seems because he has been "focused on using statistical analysis of potential customers to figure out which are the best prospects". The article went on to say
It seems that the major broadcast networks idea to create a rival to the popular video-sharing site YouTube could be in jeopardy. As reported earlier in the week NBC Universal, Fox, CBS and Viacom were all in discussions about creating a video site that could compete with YouTube. That all could change.
The major broadcast networks are reported to be in serious talks about creating a site that would rival the popular video sharing site YouTube. As I reported last week the networks are hoping to create a site that would directly compete with YouTube. An announcement on such a deal could come as early as this week.
Old media is slowly waking to see the potential of online video content. CBS is a good example of this. Back in October YouTube launched a channel for CBS that has developed into a successful partnership between old media and new media. CBS has uploaded close to 300 clips since November to YouTube. Around 15 million people have viewed the clips.
MSN and NBC Universal Digital Studios, a studio dedicated to creating original and unique programming for a wide range of digital platforms, have entered into an exclusive licensing agreement announced today by George Kliavkoff, chief digital officer of NBC Universal, and Rob Bennett, general manager of Entertainment and Video Services for MSN.
NBC Universal announced it will acquire popular online women’s community iVillage for around $600 million. The company said iVillage “mirrors a key demographic of the NBC Universal audience – women,” and will be integrating television, film, and home entertainment content.
Never mind how much Saturday Night Live has blown chunks in recent years and has little to compete with Mad TV. The first SNL video clip to take the Internet by storm in a long while, Chronicles of Narnia rap spoof “Lazy Sunday,” belongs to NBC. Don’t even think about generating buzz for them.
AOL is combining with Survivor creator Mark Burnett for “Gold Rush”, a reality game that will challenge players to use clues buried in AOL Network websites to find 13 caches of gold buried around the United States.