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One of Google’s biggest victories in terms of television advertising partnerships has unraveled. Google and NBC Universal have dissolved the pact they established two years ago, meaning would-be advertisers will lose access to a number of high-profile channels.
CNBC reports that the deal between GE and Comcast over a majority stake in NBC Universal is complete, and will likely be announced officially Thursday morning. This comes from what CNBC attributes as a "source close to the merger".
According to the report, GE and Comcast are waiting on Vivendi to sign an agreement, selling its 20% stake, which is worth about $5.8 billion. CNBC’s David Faber outlines the deal:
Video ZEO firm EveryZing has closed an $8.25 Million round of funding from its existing investors, which include Fairhaven Capital, General Catalyst Partners, Accel Partners and BBN Technologies. EveryZing has also added GE and NBC Universal’s Peacock Equity Fund as an investor.
EveryZing will also be deploying its universal search and publishing solutions across a number of NBCU’s Internet properties. The goal is to improve the video search experience for some major media sites.
The battleground for the third screen continues as NBC Universal and MobiTV team up to offer on-demand programming to wireless customers. Users will be able to take in shows featured on NBC, USA Network, Sci-Fi Channel, Telemundo and other NBCU properties as well.