Though Google's strategy with the search engine is “the simpler the better,” it seems that cultural demands placed on the search giant is forcing it to tweak the philosophy a bit in Korea.
A recent wave of articles documented Google’s lack of market share in South Korea - this corresponds to an apparent lack of success. And, while I can’t argue with that conclusion, there are signs that Google could still turn things around.
South Korea is one of the best-connected places in the world when it comes to Internet access, but until recently Google has been unable to connect in great numbers with its tech-savvy userbase.
It's a bad news/good news situation for Yahoo in Korea. Yesterday, it was announced that the nation's second largest portal intends to make a deal with Google when its agreement with Yahoo runs out. Today, however, Yahoo renewed its "search marketing distribution" partnership with Korea's largest portal.
South Korean government officials are shaking their fingers at Google for not having an age verification system to prevent minors from accessing adult material By default, say officials, the search engine is leading them there.
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