All Posts Tagged Tag: ‘Native Advertising’

Yahoo Launches Programmatic Native Ads on BrightRoll Exchange

Yahoo Launches Programmatic Native Ads on BrightRoll Exchange

Yahoo announced the availability of programmatic native ads on the BrightRoll Exchange. Advertisers and publishers have access to bid on native mobile inventory. “The BrightRoll Exchange is integrated with more than 100 DSPs and enables access to thousands of sites and apps via real-time bidding (RTB),” a spokesperson tells WebProNews. “Advertisers integrated with the BrightRoll Exchange can now access native …

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DoubleClick Ad Exchange Gets Native Ads, Mobile Video Interstitials

DoubleClick Ad Exchange Gets Native Ads, Mobile Video Interstitials

Google announced that it is bringing programmatic support native ads and mobile video interstitials to the DoubleClick Ad Exchange. The company announced native formats in DoubleClick for Publishers earlier this year, but now publishers can sell native ads programatically in the open auction and in private marketplaces on the exchange. It’s available immediately in apps and will roll out for …

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Twitter Promoted Moments Launching On Sunday

Twitter Promoted Moments Launching On Sunday

Twitter Promoted Moments is a new native ad format from the company, which it is going to begin testing with certain partners this weekend. It didn’t take long for Twitter to turn its recently launched Moments feature into something it can monetize. Moments was only announced on October 6. It’s a feature that curates stories using combinations of tweets, images, …

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Infographic Looks At The Science Of Native Ads

Infographic Looks At The Science Of Native Ads

Native advertising is big business, and it’s only going to grow. By billions and billions. A recent study from BI Intelligence projects spending on native ads to reach $7.9 billion this year and grow to $21 billion in 2018. In late 2013, the Interactive Advertising Bureau released its “Native Advertising Playbook,” aimed at serving as a “consistent framework” for for …

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Bing Launches Native Ads On MSN For Search Marketers

Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content of the experience in which they’re at at any given point, and user actions like looking for products or taking …

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Disqus Sponsored Comments Go Programmatic

Disqus, the blog commenting product that appears on sites all over the Internet (including this one), announced that it’s launching programmatic ad buying for its Sponsored Comments product. Disqus launched Sponsored Comments back in April after testing it for a bit. Here’s what they look like: Disqus is now working with WPP’s Xaxis to give the latter’s clients the ability …

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Yahoo Launches ‘Yahoo Recommends’ For Publishers

Last month, a Yahoo “recommended” content box was spotted on various publisher sites, such as VOX Media’s SB Nation and CBS Interactive’s GameSpot and TV Guide. On Monday, the company officially announced the launch of the offering. It’s called “Yahoo Recommends,” and is described as a new monetization solution for publishers. It’s part of the Yahoo suite of Publisher Solutions. …

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Yahoo Expands ‘Recommended’ Content Ads To Other Publishers

Last year, Yahoo started showing native ads in the form of a “recommended” articles box to users on its own properties. Visitors see several articles in a row with one actual ad, which is marked as sponsored, but is otherwise designed to look like the articles accompanying it. As AdAge first reported, Yahoo is now offering to place such boxes …

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Yahoo Extends Native Stream Ads Into More Countries

Yahoo announced on Tuesday that it is extending its Stream Ads internationally with availability in Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain and the United Kingdom. “Last year, we debuted Yahoo Stream Ads as a way to make content discovery even more seamless and effective for our readers — through a brand new native ad format,” the company says. …

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BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a compound annual growth rate of 24%. According to the report, 2014 is seeing the greatest year-over-year increase in social media …

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Yahoo Launches New Native Ads

Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.” “These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for advertisers,” a Yahoo spokesperson tells WebProNews. “With half of our monthly active users coming to Yahoo on a mobile device, …

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StumbleUpon Gives Advertisers New Tools & Features

StumbleUpon just announced the launch of a new campaign creation interface for its Paid Discovery ad platform. Advertisers can now choose whether they want to spend their budgets ASAP or spend evenly throughout their campaigns. Also included are some improvements to templates and interest recommendations. “We’ve made it easier to create and use templates – save them for future campaigns …

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Twitter’s MoPub Opens Native Ads To All

Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday. The platform provides advertisers with an SDK for creating customized ad units inside of apps, an ad server with full budgeting support, targeting options, integrated reporting, an ad extension to OpenRTB, frequency capping, creative …

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Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal of the credit to the growth in mobile use of all of these types of services. The firm recalls December …

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Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace

Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a single place. The product is available through Yahoo Ad Manager, the company’s existing self-service buying platform. “Mobile is the fastest-growing market segment, and we have innovated how …

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StumbleUpon Expands Native Advertising Sales Team

StumbleUpon announced on Wednesday that it has grown its sales team as it works on expansion of its native advertising and content marketing efforts. The company points out that Shareaholic data from Q4 showed that StumbleUpon accounted for more publisher traffic than Reddit, YouTube, LinkedIn and Google combined. We covered the report here. The company has appointed three-year SU vet …

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Twitter’s MoPub Launches Native Ads For Mobile Apps

Twitter’s MoPub has launched a new native advertising offering, calling it the “first programmatic-enabled native ads platform for mobile apps.” Messaging service Tango is one of the launch partners. Here’s a look: “Native ads are one of the most talked about topics in advertising, but there has yet to be a scalable and accessible solution for mobile app developers,” says …

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Native Advertising Consumption Has Jumped 44% Over The Last Few Months

As previously reported, the FTC held a workshop on the topic of native advertising this week called “Blurred Lines: Advertising or Content”. The Commission warned publishers and advertisers that some of these ads may be illegal, and encouraged them to make sure they’re disclosing ads properly. In wake of the event, Kontera, a company that measures content and social media …

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FTC Warns Publishers About Illegal Native Advertising

The U.S. Federal Trade Commission held a workshop on native advertising on Wednesday called “Blurred Lines: Advertising or Content”. The workshop was designed to examine the practice of blending sponsored stories in with editorial content, and brought together publishing and advertising industry representatives, consumer advocates, academics and self-regulatory organizations. The workshop was free and open to the public, and apparently …

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IAB Releases Playbook For Native Advertising

The Interactive Advertising Bureau (IAB) has released a “Native Advertising Playbook” aimed at serving as a “consistent framework” for for the discussion surrounding native advertising. While not billed as “guidelines,” the organization appears to be trying to develop something resembling standards for this rising type of marketing. The IAB has a Native Advertising Task Force, which along with other senior-level …

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Should The Government Regulate Paid Content?

Online advertising has changed. It used to be that Web sites would have a few banner ads or side bar ads to bring in revenue. Then consumers started to use adblockers and other methods to ignore these ads. That’s when sites turned to native advertising, and it’s caught the FTC’s attention. The Federal Trade Commission announced on Monday that it …

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LinkedIn Sponsored Updates Now Available To All Advertisers

LinkedIn just announced that sponsored updates are now available to all advertisers. The feature was announced last week, after testing for about six months. The company initially rolled it out to a select number of companies. Now they’re available via self-serve. LinkedIn’s Gyanda Sachdeva says in a blog post: Today we’re excited to announce that Sponsored Updates are now available …

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Google Warns: You Better Adequately Disclose Paid Content

Google has been enforcing its policies on paid links for years, but the search engine is really cracking down on advertorials and native advertising these days. Google’s Matt Cutts has been talking about the subject a lot lately, so if your site offers any advertorial content, you better make sure you’re doing it the right way, under Google’s guidance, or …

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Native Advertising Trend Has Some (Including Google) Concerned

Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, we’re talking about the kind of ads that take the form of content that users might expect to see on …

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