All Posts Tagged Tag: ‘NAA’
Newspaper advertising is the top source that consumers turn to for making shopping and purchasing decisions, according to a survey conducted for the Newspaper Association of America by Frank N. Magid Associates. The study titled “How America Shops and Spends 2011,” found that 79 percent of adults said they “took action” as a result of newspaper advertising in the past …
Newspaper websites saw large amounts of traffic in the fourth quarter of 2010, attracting an average monthly audience of 105.3 million unique visitors or 62 percent of all adult Internet users.
The analysis, by comScore for the Newspaper Association of America, also indicates that newspaper websites continue to attract key demographics, reaching 58 percent of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year on average through out the quarter.
Newspaper websites in the U.S. pulled in 102.8 million unique visitors in September, accounting for 61 percent of all adult Internet users, according to research from comScore for the Newspaper Association of America (NAA).
The report also found newspaper websites reach more than half (55%) of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year.
U.S. newspaper companies drove record traffic to their websites in the first quarter of 2010, attracting 74.4 million unique visitors per month on average or 37 percent of all Internet users, according to a new report from Nielsen Online released by the Newspaper Association of America.
The new record follows the solid audience newspapers delivered in last year’s fourth quarter, with newspaper websites attracting an average of 72 million unique visitors per month during that period.
Newspaper websites are the most valued sites for people seeking credible and trustworthy local content, according to a new survey conducted by comScore for the Newspaper Association of America (NAA).
More than half (57%) of the 3,050 respondents cited local newspaper websites as the top online source for local information. That percentage increases for upper income households (63%) and for the college educated (60%).
Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009, representing 37 percent Internet users.
The figures come from a custom analysis by Nielsen Online for the Newspaper Association of America. Newspaper websites users generated more than 3.2 billion page views during the quarter, spending more than 2.4 billion minutes sites.