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Newspaper Ads Driving Purchasing Decisions

Newspaper Ads Driving Purchasing Decisions

By Mike Sachoff April 14, 2011 | 5 Comments

Newspaper advertising is the top source that consumers turn to for making shopping and purchasing decisions, according to a survey conducted for the Newspaper Association of America by Frank N. Magid Associates. The study titled “How America Shops and Spends …

Newspaper Sites Attracted 37% Of All Internet Users

Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009, representing 37 percent Internet users.

The figures come from a custom analysis by Nielsen Online for the Newspaper Association of America.  Newspaper websites users generated more than 3.2 billion page views during the quarter, spending more than 2.4 billion minutes sites.

Newspaper Websites Attract 74 Million Visitors In Q3

An average of 74 million people visited newspaper websites in the third quarter of 2009, representing 38 percent of all Internet users, according to a custom analysis by Nielsen for the Newspaper Association of America (NAA).

Newspaper website visitors generated more than 3.5 billion page views during the quarter, spending 2.7 billion minutes browsing the sites over more than 596 million sessions.

Google Outlines Plans To Monetize Online Content
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Google has plans to introduce a micro payment system aimed at helping online publishers earn additional revenue.

In a document submitted to the Newspaper Association of America in a response to a request made by the NAA to a number of companies, Google outlined its proposed payment plan.

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Newspaper Websites Pull In 70 Million Visitors In June
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Newspaper websites attracted more than 70.3 million unique visitors in June, reaching 35.9 percent of all Internet users, according to a custom report by Nielsen Online for the Newspaper Association of America.

News paper website visitors viewed 3.5 billion page views during the month, spending 2.7 billion minutes browsing the sites in more than 597 million sessions.

Newspaper Execs Discuss Strategies For Future
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About two-dozen newspaper executives met in Chicago Thursday to discuss the future of the struggling industry and come up with ways to charge for their online content.

The gathering was part of the Newspaper Association of America’s annual event and included top executives from the New York Times, Gannett, E.W. Scripps, McClatchy, Hearst Newspapers and MediaNews Group among others.

Online Newspaper Traffic Up 10 Percent
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While the newspaper industry continues to struggle, one bright spot is online visitors to newspaper Web sites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors, according to a report from Nielsen Online commissioned by the Newspaper Association of America.

Online Newspaper Advertising Sees Slowdown
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The growth in online newspaper advertising, the one area that has been a reliable source of revenue for the industry is now slowing down.

After 17 quarters of growth, online newspaper advertising fell 2.4 percent in the second quarter compared with last year, to $777 million according to the Newspaper Association of America (NAA)

It was the only year-over-year decrease since the NAA began tracking online revenue in 2003.

Newspaper Web Sites Gaining More Readers
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The Newspaper Association of America (NAA) published numbers today that reveal more people are increasingly going online to get their news.

The NAA says Newspaper Web sites brought in close to 66.4 million unique visitors on average (40.2% of all Internet users) in the second quarter of 2008. This is a 12.2 percent increase over the same period a year ago.

Newspaper Web site visitors generated an average of over three billion page views per month throughout the quarter, compared with nearly 2.7 million during the same time last year.

Newspaper Web Sites Attract Record Number Of Visitors

Newspaper Web sites received more than 66.4 million unique visitors on average (40.7 percent of all Internet users) in the first quarter of 2008, a record number that is a 12.3 percent increase over the same period a year ago, according to an analysis from Nielsen Online for the Newspaper Association of America (NAA).

Newspaper Web Sites See Record Traffic

Monthly unique visitors to newspaper Web sites averaged 62.8 million in the fourth quarter of 2007, setting a record according to a new report by Nielsen Online for the Newspaper Association of America (NAA).

Average monthly unique audience figures for newspaper Web sites grew by more than 3.6, an increase of more than six percent over 2006 numbers. Unique visitors in the fourth quarter represented a nine percent increase over the same period a year ago (57.6 million).

Newspaper Web Sites Attract Growing Audience

Newspaper Web sites are doing well and their audience is growing at close to twice the rate of the overall online audience, according to new data from the Newspaper Association of America.

Newspaper Web Sites Have Record 1st Quarter

Online newspapers did well in the first quarter of this year, attracting 59 million people on average, setting a record that represents a 5.3 percent increase over last, year according to analysis from Nielsen//NetRatings for the Newspaper Association of America.