Myth No.1: Build it and they will come
Traffic is everything. As thousands of webmasters have already learned, you can have a catchy domain name and an impeccably designed website already on the web.

If you’ve been online long, you’re sure to have seen many “gurus” give their ideas about branding. However, much of what you read simply isn’t true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.

Myth #1: Build it and they will come

Traffic is everything. As thousands of webmasters have already learned, you can have a catchy domain name and an impeccably designed website already on the web.

You have probably read or heard about various myths (these are the truths that are valid only for certain cases, but not in general) surrounding wealth and wealthy people, all of which hinder your quest for financial independence. Here are the most common and most destructive:

Spend a few days online and you’d think that the Internet is a community of multi-millionaires.

Ask Shari anything about search engines and see your answer published in DevWebPro’s weekly SEO Corner column.

Have a question? Ask it here.

There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. Throughout the years some prevailing search engine myths have developed. Some of these myths are still encouraged by companies with a financial interest in their continued existence. Others are based upon techniques that were effective years ago but no longer work. Still others come from simple misunderstandings that inevitably come with a relatively new medium. What follows is a few of the most prevalent.

This article covers a lot of ground. Its primary audience is the small-business manager who needs to find the best solution for their company website. It highlights some common problems and pitfalls these people might face while examining their various options.

This article is based on the following assumption: You are an Internet professional who hates to pay taxes.

Why don’t you write a book?

Most professional people complain it takes too long. They are too busy. One professional coach said she was not a natural writer. Another feared it wouldn’t sell, or it would be too much effort. A professional speaker says she is so busy marketing herself, she doesn’t know where to find the time to write.

Does affiliate marketing still work?

Agents and publishing houses have their best interests at heart, not the author’s. Save yourself from headaches, disappointments, and money down the drain. Become your own independent publisher and produce your book faster and cheaper. All you need is a little help from professionals.