“Join our program and retire in 3 months…” yeah, right. We all want to get to a place where we have ongoing, hands- off income that continues without us having to work for it. These ads play into that desire by offering us the promise of “easy continuing income.”

Let us take a real-life example.

The AC in a car is an overhead. It eats into the petrol that is used to run the car. However the benefits and pleasure that the owner of the car derives from the AC far outweighs the additional expenditure in his perspective. His wife may still scold him that AC need not be switched on in the car during the evenings

. Thus an overhead is mostly a matter of perception.

Spend a few days online and you’d think that the Internet is a community of multi-millionaires.

Link popularity is crucial for your pages to rank well in search engines, but the value of guestbook links is questionable, at best, and potentially lethal, at worst.

Ask Shari anything about search engines and see your answer published in DevWebPro’s weekly SEO Corner column.

Have a question? Ask it here.

There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. Throughout the years some prevailing search engine myths have developed. Some of these myths are still encouraged by companies with a financial interest in their continued existence. Others are based upon techniques that were effective years ago but no longer work. Still others come from simple misunderstandings that inevitably come with a relatively new medium. What follows is a few of the most prevalent.

This article covers a lot of ground. Its primary audience is the small-business manager who needs to find the best solution for their company website. It highlights some common problems and pitfalls these people might face while examining their various options.

This article is based on the following assumption: You are an Internet professional who hates to pay taxes.

There are two kinds of marketing (at least as far as most of us are concerned): Active and Passive.

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.

The lesson: demo tapes are the secret of becoming a famous musician.

Agents and publishing houses have their best interests at heart, not the author’s. Save yourself from headaches, disappointments, and money down the drain. Become your own independent publisher and produce your book faster and cheaper. All you need is a little help from professionals.

How to find the best candidate for your company.

Have you ever wondered what a Passive Candidate/Jobseeker is?

Does it conjure up images in your mind of someone relaxing by a fireplace, feet up, phone at their side, computer nearby with a program checking email every 5 minutes?

Looking for a free Internet access service that contains no banner advertising can be a difficult task. Few providers exist that can provide reliable free Internet access with no banners.