WebProNews

News Corp-LinkedIn Acquisition Rumors Myth?

So perhaps the News Corp-LinkedIn acquisition rumors are a myth anyway: Link: TechCrunch UK � Blog Archive � Who needs LinkedIn when you have MySpace?.

A Fun Day for Retail Research

Today's a fun one for retail research. First, I received an update from Compete's blog deconstructing the myth of Cyber Monday:

Cyber Monday Myth Busted Again

 It was like pulling the plug while the stereo was still going – that droopy drop-off of sound and fury – two years ago when the first so-called "Cyber Monday" was conveniently labeled, leaked, and then debunked as hooey on Tuesday. And again this year, it just ain't so.

Powerline Broadband Hits 400Mbps

The FCC isn't standing in the way of the local utility company rolling out broadband service over powerlines; state governments and the lobbying by competitors have obstructed this.

The Great Recycling Myth & Your Marketing Data

With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize which is happening right under your nose at work.  I was reminded of it again as I came across a Dilbert comic that sums up the issue in three short panels as only Scott Adams can do:

Gphone Myth (Maybe, Possibly) Not A Myth

Usually Gphone rumors come out of some publication you've never heard of in India or Taiwan and are told with questionable, if not outright broken English.

Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Blogging Myths

So, you have heard that blogging is the way to go'. Do you want to blog? Are you going to? Then this list of common blogging misconceptions may be helpful for you.

The Myth, The Legend, The iPhone

It's true! Apple's application to obtain a patent, to protect a new device which they described as a combination of a mobile phone and an iPod, was made public yesterday.

Marketing and the Right Person Myth

Marketing requires much more than just wishful thinking. While that statement might sound like the obvious, upon reflection, it's a more ubiquitous concept than we might think.