All Posts Tagged Tag: ‘MySpace’

MySpace Lets Celebrities “HiJack” its Site to Attract Users

MySpace introduced what it’s referring to as "MySpace Hijacks" today. This is where curation of featured content on the site is taken over by celebrities, as if they had "hijacked" the site to bombard you with stuff they like. 

"On the heels of the newly redesigned Myspace, Hijacks is one of many content-focused initiatives supporting Myspace’s mission to provide the best social entertainment experience possible for the Gen Y audience," MySpace’s Laurie Spindler tells WebProNews.

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Report: Brand Perception Suffers in 2010 for Google, Yahoo, Facebook, MySpace

WebProNews received some interesting findings from YouGov BrandIndex, indicating that it has not been a good year for public perception of social media brands (which in this case includes Google, Yahoo, Bing, and AOL, in addition to more obvious brands like Facebook and MySpace).

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Officially Time to Stop Comparing Myspace to Facebook

Myspace and Facebook announced an integration today that pretty much confirms Myspace is a place for entertainment content more than it is a social network. Myspace users will be able to use Facebook Connect to bring Facebook info, specifically info about entertainment that they "like", into Myspace. The integration is called Myspace Mashup with Facebook. Essentially, it’s just like any other Facebook Connect/like button integration, but is geared towards Myspace’s content library. 

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‘Friends’ App May Become Your New Contact List

How much time do you spend trying to keep with all your friends on the various social platforms? Chances are it’s quite a bit. Most of your friends are probably on Facebook, some are hard die heard Twitterers, and some won’t let go of MySpace.

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News Corp. On MySpace: “Current Losses Are Not Acceptable”

To be clear: we don’t mean to spread rumors or alarm anyone.  But MySpace employees might want to consider setting aside some extra money and updating their LinkedIn profiles, as one News Corp. exec hinted during an earnings call that a drastic cost-cutting action of sorts may occur.

A large round (or two) of layoffs is one possibility.  A sale or even shutdown of MySpace doesn’t seem to be out of the question, either.  News Corp. COO Chase Carey made the situation sound quite serious.

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Google And Microsoft Partner With The Ad Council On Teen Internet Safety

The Ad Council has launched the “Internet Safety Coalition,” in an effort to educate teens about how to be smart about what they post and share online.

The Internet Safety Coalition members include big names such as Google, Microsoft, Yahoo, IBM, Verizon Wireless, AT&T, AOL, Comcast, the Interactive Advertising Bureau, MySpace and MTV Networks, among others.

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No Real Social Media Plan? Try Starting With This.

Coming up with a social media plan isn’t always the easiest thing to do for businesses. There are so many factors that come into play, even beyond the landscape of communities that actually exist. For example, business leaders need to ask questions like: How much time should be spent interacting with social media sites? How many people should be representing the company on social sites? How much of their time should be dedicated to it? Should it be the full-time job of one person? The full-time jobs of more people? Only part of the job for a lot of people? Etc. Etc. Etc. 

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MySpace Gets Reborn, With Emphasis on Entertainment

MySpace announced its new redesign along with a new suite of products today. These, the company tells us, will "redefine the company as a social entertainment destination for Gen Y." We’ll see. 

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New Google-MySpace Deal May Save Google $200M Per Year

Two months after their original three-year, $900 million search deal was supposed to expire, there’s word that Google and MySpace have reached a new agreement.  The terms are supposed to be rather different, too, saving Google as much as $200 million per year.

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comScore Gives Twitter Traffic Victory Over MySpace

Although it obviously took a little while for anyone to notice, it looks like August will go down as a very important period in Twitter’s history.  comScore has determined that Twitter passed MySpace in terms of unique visitors last month.

In one sense, the changeup wasn’t a huge deal: Twitter just saw 96 million visitors versus MySpace’s 95 million.  But the switch looks permanent, considering that, on a year-over-year basis, Twitter’s visitor count increased 76 percent while MySpace’s fell 17 percent.

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MySpace Gets Synced with YouTube

MySpace has introduced a new Sync with YouTube feature. This enables YouTube users to automatically distribute YouTube video content through Myspace. 

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New MySpace Coming Next Month? CNN Still Using AP Reporting?

According to Michael Arrington at TechCrunch, the new MySpace (aka: Project Futura) is coming to some users on October 15, though that is subject to change. According to his sources, it will include a lot of white space and focus on the activity stream. Sounds like another familiar social network. 

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MySpace Holds American Idol Auditions

American Idol auditions are coming to MySpace as the show celebrates its 10th anniversary. MySpace announced today that it has partnered with  19 Entertainment, FremantleMedia North America and FOX on the project. 

Starting today and ending October 6, people between the ages of 15 and 28 can submit audition videos for the show at

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MySpace Hires Tom Cox To Oversee Business Strategy

MySpace announced that it has appointed Tom Cox as its new Senior VP of Business Development, which means he’ll be responsible for crafting and implementing the overall business strategy for MySpace. It also means he’ll be identifying and negotiating partnerships for the company.

"Cox brings to MySpace a proven track record for crafting innovative strategies, structuring productive relationships, and building successful businesses and partnerships within the technology and online media industries," the company says.

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Google-MySpace Deal May Be On For Another Month

It looks like MySpace’s dealings with Google aren’t over – or conclusively continued – just yet.  Even though a search and advertising deal is set to expire today, a report’s indicated that the companies’ existing contract has been extended a short time while negotiations continue.

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MySpace Users Can Now Sync Accounts with Facebook Profiles, Pages

MySpace has announced a new feature that lets users sync their status updates with their Facebook profiles or Pages, while also letting them share content from their MySpace page with Facebook friends.

"Sync with Facebook allows users to keep their friends on Facebook up to date on everything, including: sharing songs, latest photos, fun game apps, and more," says MySpace’s Jennifer Ruffner.

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Inside the Google Phonebooth, Apple Refuses to Show “Green” Rank

Today seems to be redesign day. Digg began rolling out its new redesign to all users (follow us here). MySpace introduced a redesign to profiles. In addition to these, UStream unveiled its own redesign with changes to the homepage as well as the dashboard.

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MySpace Cleans Up its Profiles

MySpace has introduced new profiles for users, musicians, and celebrities. The goal, was to "clean things up", so MySpace is offering a newly designed MySpace profile and a theme gallery.

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MySpace and Fox Audience Network Get Integrated

News Corp. is integrating its Fox Audience Network (FAN) business directly with MySpace. The company says this will allow MySpace to leverage the FAN team and technology platform. This comes as FAN President Adam Bain leaves the company for Twitter.

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MySpace Launches Music Romeo Video App

MySpace has launched a free music video application that can be accessed via its website or on the iPad.

The app called MySpace Music Romeo allows users to choose from 15 music genres such as pop or hip-hop and 13 moods including "chill" and "studying."

Music Romeo features a "Love" icon that users can click on when a favorite song is played and it will be added to their "Love" list. The more songs a user loves, the more Romeo plays music based on favorites.

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Will a Redesign Provide MySpace With a Fresh Spark?

MySpace has a new design for the user home page, which is available today on an opt-in basis, but should be rolled out completely by August 19th.

MySpace tells WebProNews, "The new user homepage prominently displays the activity stream and simplifies the content discovery experience.  As users log-in to MySpace, there is a prompt to opt-in for an early look at the new homepage."

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Lawmakers Question Yahoo, AOL And MySpace Over Online Tracking

U.S. representatives Ed Markey (D-Mass) and Joe Barton (R-Texas) sent a letter today to 15 companies identified in a recent Wall Street Journal investigation as installing consumer-tracking technologies to target users visiting these sites.

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MySpace Improving its News Feed?

MySpace appears to be working on a new feature that could help give it a much-needed boost in consumer enthusiasm. From the sound of it, it’s almost like Digg meets the Facebook News feed (or Reddit meets Twitter, if you’d rather look at it that way).

Either way, it involves users voting content up and down, while giving them a way to tap into updates on topics of interest.

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Playdom (Fresh off Disney Acquisition News) Launches World Series of Poker Facebook App

Playdom has been in the news a lot over the week as Disney announced its agreement to acquire the social gaming company. Today, Playdom announced a partnership with Harrah’s Interactive Entertainment to launch the Official World Series of Poker game on Facebook and other social networks.

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MySpace And MTV To Feature Live Comic-Con Coverage

MySpace and are partnering to bring live streaming coverage of celebrities at Comic-Con.

Starting Thursday, July 22, daily live shows will be hosted by MTV Movies Editor Josh Horowitz and will stream on MySpace and MTV’s homepage. Users will be able to post comments and questions in real-time for a chance to have celebrities answer live.


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MySpace Rolling Out New Profile Pages

MySpace is gradually introducing users to new profile pages in an effort to reduce the clutter of the old design.

Sean Percival, MySpace’s vice president of online marketing, tweeted his own "clean new" profile today.

"We’re testing a new look and feel of our site among users and the response so far has been positive," a MySpace representative told Mashable.

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MySpace Redesigns Profile Pages

MySpace has long been criticized for poor design and as part of a turnaround effort, the struggling social networker has finally done something about it.  The new profiles are not available throughout the site, but Sean Percival, MySpace’s VP of Online Marketing, tweeted about his own "clean new" profile early on Friday.

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MySpace Acquires Threadbox Assets, Team

MySpace’s messaging interface may soon take a turn for the better – and/or the Facebook-like.  Late yesterday, MySpace acknowledged that it’s acquiring the assets and team of Threadbox, which deals in real-time social messaging and takes some amount of pride in comparisons to Facebook.

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MySpace Upgrades Global Music Offerings

MySpace users all over the world should have a much easier time discovering music thanks to some new changes.  This afternoon, MySpace overhauled its approach to playlists, eliminating (or at least cutting back) limitations that might have affected the way people shared songs.

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MySpace In Ad Talks With Google, Yahoo And Microsoft

News Corp is reportedly in talks with Google, Microsoft and Yahoo about striking a search advertising deal for its struggling social network MySpace.

Currently MySpace has a search advertising deal with Google that was reached in 2006 and is worth $900 million over a four-year period. That deal expires next month and News Corp needs to reach some kind of agreement on a new ad deal for MySpace, although any such deal will be for "significantly less money," according to the Wall Street Journal.

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MySpace Partners With Orange In France

In Europe, Orange is an almost omnipresent organization – the third-biggest mobile operator and the second-biggest broadband Internet provider, according to its own stats.  And so it seems MySpace has made an interesting compromise by entering into an advertising and content partnership with Orange in France today.

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MySpace Comes to Hotmail, Windows Live Messenger

MySpace has announced integration with Windows Live Messenger and Hotmail. The beta integration is rolling out to mutual users of the two services starting today.

"By integrating core features of both platforms, users will be able to discover what their friends are doing online through photos and the activity stream across social networks," says MySpace’s Manu Rekhi.

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MySpace Confirms Departure of Co-president Jason Hirschhorn

Michael Arrington at TechCrunch let a cat out of MySpace’s bag a little early, revealing that the company would announce the departure of co-president Jason Hirschhorn tomorrow. A representative for MySpace just sent us the following statement from News Corp. Chief Digital Officer Jon Miller on the matter:

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How The Twilight Saga: Eclipse is Marketed Online

Online ad firm Unicast reached out to us to talk about how it is helping the makers of The Twilight Saga engage the series’ fanbase online "where others have failed", and how the film industry is increasingly looking to online ad platforms to drive sales.

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MySpace Offers Interactive World Cup Content Site

MySpace has an interactive, media and feature rich World Cup profile it’s showing off, as the event kicked off today.

"We’ve built this community for our users to act as an aggregate of the flurry of World Cup activity not only across MySpace but across the entire web including videos, live status updates and tweets via Kosmix, World Cup content from Fox Sports and Univision and much more," MySpace Manager of Corporate Communications Jessica Bass tells WebProNews.

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MySpace Music Hires Former Veoh Chief

The inner workings of MySpace Music – along with a lot of stuff users see – may be in for a significant upgrade.  The organization announced today that it’s named Dmitry Shapiro, who earned a degree of fame as the founder and former CEO of Veoh, as its chief technology officer.

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MySpace Partners with on In-Stream Ads

MySpace announced today that it has struck a deal with, an ad service that serves in-stream advertisements, known mostly for its Twitter-related efforts. The deal will let content creators across MySpace (including celebrities, filmmakers, musicians and "social influencers") reach their fans and monetize their activity via the MySpace stream and, MySpace says.

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MySpace Tempts Developers With Discounts, Promotions

Never mind the tactics of Facebook, Google, and other popular online companies; with its latest appeal to developers, MySpace appears to have taken a (good) page out of the AARP’s playbook.  The social network has brokered deals with a number of companies so that developers can save money on products and services by teaming up with it.

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MySpace Music Needs To Keep User Interest

"MySpace Music profiles remain the simplest, fastest way to check out a new band", argues Ray Padget on Mashable. That’s a matter of opinion, but there’s no denying that MySpace is still a powerful player in the music space. So the big question may really be, can MySpace Music survive the wider MySpace decline?

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Do You Go to MySpace for Friends or Content?

What is MySpace at this point? According to News Corp, which owns it, it’s a content site. PaidContent quotes News Corp. COO Chase Carey: "In terms of the strategy, it’s not about going toe-to-toe with Facebook. MySpace is a content site. It’s not where we need it to be, but it’s headed in the right direction."

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MySpace Opens Offices To Social Gaming Developers

It’s becoming hard to imagine how MySpace could get more serious about social games.  This afternoon, the social network went several steps beyond encouraging or even paying game developers by instead offering to share office space with some of them.

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MySpace Offers New SDK To Android, iPhone Developers

It’s possible that MySpace will soon become much more popular with people who own iPhones, iPod Touches, iPads, and Android devices.  MySpace announced this afternoon that it’s launched a new SDK designed to make it easier for developers to integrate the site into their applications.

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MySpace Gets New Leadership for Marketing, Entertainment

MySpace let us know that it’s hired marketing industry vet David Donegan as Senior Vice President of Marketing. He will oversee the company’s marketing, entertainment and events teams and strategies.

Donegan will be based in MySpace’s Beverly Hills office and will report to the company’s Co-President, Jason Hirschhorn.

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MySpace Puts Former Googler Over Games, Dev Platform

Fresh off News Corp.’s quarterly earnings report, MySpace has added a new member to its team, and he looks more than capable of helping the site move forward.  In fact, the man’s spent a good deal of time working for a certain search giant, and he’ll oversee two businesses on which MySpace is putting more and more emphasis.

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MySpace Names New Chief Privacy Officer

Social Media privacy has been the center of much attention, particularly since Facebook announced its plans to take over the web. MySpace, once considered Facebook’s chief rival, has just announced that it has a new Chief Privacy Officer.

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MySpace’s VP Of Corporate Communications To Leave

Today is not likely to be remembered fondly by members of MySpace’s PR department.  One of the most visible people on MySpace’s payroll announced this afternoon that she is leaving, and to complicate the situation, Dani Dudeck is actually the company’s vice president of corporate communications.

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Social Networks Said To Account For 60% Of Mobile Web Usage

There’s good news for social networks – and perhaps MySpace in particular – this week courtesy of Ground Truth.  The mobile measurement firm has determined that almost 60 percent of the time people spend online using a cell phone is dedicated to social networks, and that MySpace is ahead of Facebook in many respects.

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MySpace Launches Global Events And Calendar Platform

MySpace has introduced a global events and calendar offering users new tools to create, find, share and manage events across the site and multiple social networks.

MySpace Events organizes a catalogue of pop culture events and recommends concerts, sports, nightlife and the arts, allowing users to purchase tickets to events.

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MySpace Introduces Ticketing & Event Service

How does MySpace plan to stop the outward flow of traffic to Facebook and Twitter. Apparently,  by connecting with them and an ongoing series of launches rather than a single splashy makeover.

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