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	<title>WebProNews &#187; MyBlogLog</title>
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	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
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		<item>
		<title>MyBlogLog Coming to An End</title>
		<link>http://www.webpronews.com/mybloglog-coming-to-an-end-2011-02</link>
		<comments>http://www.webpronews.com/mybloglog-coming-to-an-end-2011-02#comments</comments>
		<pubDate>Thu, 24 Feb 2011 20:16:23 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[MyBlogLog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=57661</guid>
		<description><![CDATA[<p>Yahoo is shutting down <a href="http://www.mybloglog.com/">MyBlogLog</a>, a service acquired by the company a few years ago, that lets you see who's been visiting your blog. It's been known for quite some time that it would happen, but users received an email today setting the date. It said:&#160; <br />
<br />
<em>You have been identified as a customer of Yahoo! MyBlogLog. We will officially discontinue Yahoo! MyBlogLog effective May 24, 2011. Your agreement with Yahoo!, to the extent that it applies to the Yahoo! MyBlogLog, will terminate on May 24, 2011.</em> <br />
]]></description>
			<content:encoded><![CDATA[<p>Yahoo is shutting down <a href="http://www.mybloglog.com/">MyBlogLog</a>, a service acquired by the company a few years ago, that lets you see who&#8217;s been visiting your blog. It&#8217;s been known for quite some time that it would happen, but users received an email today setting the date. It said:&nbsp; </p>
<p><em>You have been identified as a customer of Yahoo! MyBlogLog. We will officially discontinue Yahoo! MyBlogLog effective May 24, 2011. Your agreement with Yahoo!, to the extent that it applies to the Yahoo! MyBlogLog, will terminate on May 24, 2011.</em> </p>
<p><em>After May 24, 2011 your credit card will no longer be charged for premium services on MyBlogLog. We will refund you the unused portion of your subscription, if any. The refund will appear as a credit via the billing method we have on file for you. To make sure that your billing information is correct and up to date, visit https://billing.yahoo.com. </em></p>
<p><a href="http://www.cloudspace.com/">Cloudspace</a> developed MyBlogLog in 2005, and in early 2007, it was acquired by Yahoo for over 10 million dollars. </p>
<p><a href="http://www.mybloglog.com/"><img alt="MyBlogLog To Shut Down Soon" title="MyBlogLog To Shut Down Soon" src="http://images.ientrymail.com/webpronews/article_pics/mybloglog2.jpg" /></a></p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Leaked Document Outlines Impending Yahoo Shutdowns</title>
		<link>http://www.webpronews.com/leaked-document-outlines-impending-yahoo-shutdowns-2010-12</link>
		<comments>http://www.webpronews.com/leaked-document-outlines-impending-yahoo-shutdowns-2010-12#comments</comments>
		<pubDate>Thu, 16 Dec 2010 21:09:37 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[alltheweb]]></category>
		<category><![CDATA[AltaVista]]></category>
		<category><![CDATA[Blake Irving]]></category>
		<category><![CDATA[Delicious]]></category>
		<category><![CDATA[Fire Eagle]]></category>
		<category><![CDATA[MyBlogLog]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo Buzz]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=56774</guid>
		<description><![CDATA[<p>Fans of AltaVista, Delicious, Fire Eagle, and Yahoo Buzz - along with many other Yahoo properties - may want to devise a backup plan.&#160; A leaked corporate document indicates that a number of sites are due to be shut down, and more than a few others will in some way be merged.<br />
]]></description>
			<content:encoded><![CDATA[<p>Fans of AltaVista, Delicious, Fire Eagle, and Yahoo Buzz &#8211; along with many other Yahoo properties &#8211; may want to devise a backup plan.&nbsp; A leaked corporate document indicates that a number of sites are due to be shut down, and more than a few others will in some way be merged.</p>
<p>A note regarding the authenticity of the Yahoo document: this does indeed seem to be the real thing.&nbsp; A product called myM that it mentions fell off the map a long time ago, and the scope of the &quot;sunset&quot; list is a little hard to swallow, but Chief Product Officer <a href="http://twitter.com/Blakei/status/15488532072103936">Blake Irving</a> has threatened to fire whoever leaked it, which lends a distinct air of authenticity.</p>
<p><a href="http://twitter.com/Blakei/status/15488532072103936"><img src="http://images.ientrymail.com/webpronews/article_pics/BlakeIrvingLeakedPlanTweet.jpg" alt="" /></a></p>
<p>So to move on to the <a href="http://yfrog.com/f/h3z89p/">document</a> itself . . . .&nbsp;&nbsp; AlltheWeb, AltaVista, Delicious, MyBlogLog, myM, Yahoo Bookmarks, Yahoo Buzz, and Yahoo Picks are all supposed to be cut.</p>
<p>Then Fire Eagle, FoxyTunes, Sideline, Upcoming, Yahoo Events, and Yahoo People Search are supposed to be merged.</p>
<p><a href="http://yfrog.com/f/h3z89p/"><img alt="" src="http://images.ientrymail.com/webpronews/article_pics/LeakedYahooProductPlans.jpg" /></a></p>
<p>This signals a significant change in Yahoo&#8217;s strategy.&nbsp; Streamlining on this scale may save the company lots of money, but could also harm its visibility and reputation while resulting in an unfortunate number of layoffs. </p>
<p>One other, completely speculative, thought: we may be witnessing Carol Bartz&#8217;s last stand as she tries to convince critics that she&#8217;s turning the company around and should be allowed to remain in charge.</p>
<p>Hat tip goes to <a href="http://networkeffect.allthingsd.com/20101216/following-layoffs-yahoo-cuts-products-mybloglog-delicious-yahoo-buzz/">Liz Gannes</a>, who noted that MyBlogLog founder (and former Yahoo employee) <a href="http://twitter.com/bpm140/status/15473591558602752">Eric Marcoullier</a> was the first person to link to the leaked document on Twitter.</p>
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		</item>
		<item>
		<title>Yahoo May Shut Down MyBlogLog Soon</title>
		<link>http://www.webpronews.com/yahoo-reportedly-shutting-down-mybloglog-very-soon-2009-12</link>
		<comments>http://www.webpronews.com/yahoo-reportedly-shutting-down-mybloglog-very-soon-2009-12#comments</comments>
		<pubDate>Wed, 23 Dec 2009 21:32:17 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[MyBlogLog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=52526</guid>
		<description><![CDATA[<p><strong>Update:&#160;</strong>Yahoo has <a href="http://developer.yahoo.net/blog/archives/2009/12/mybloglog_update.html">issued</a> the following statment regarding MyBlogLog's future:<br />
<em>]]></description>
			<content:encoded><![CDATA[<p><strong>Update:&nbsp;</strong>Yahoo has <a href="http://developer.yahoo.net/blog/archives/2009/12/mybloglog_update.html">issued</a> the following statment regarding MyBlogLog&#8217;s future:<br />
<em><br />
Frankly, it&rsquo;s no secret within Yahoo! that we&rsquo;re actively discussing the future of MyBlogLog. However, it&rsquo;s also true that we have not made any final decisions at this point. Is a shutdown on the table? Sure, that&rsquo;s an option. But there are other options as well. We know this creates some uncertainty for current MyBlogLog users. While we aren&#8217;t quite ready to share more details, we promise to keep you posted.</em></p>
<p><strong>Original Article:</strong>&nbsp;Yahoo will reportedly shut down <a href="http://www.mybloglog.com/">MyBlogLog</a> in January. Marshall Kirkpatrick at ReadWriteWeb <a href="http://www.readwriteweb.com/archives/yahoo_will_kill_mybloglog_next_month.php">claims</a> to have heard from &quot;sources close to the project&quot; that this is the case. </p>
<p>&quot;Yahoo! has let the service atrophy for years and will now put it to rest,&quot; writes Kirkpatrick. &quot;To think that this service offered publishers and developers access to personal, demographic, taste and activity data of a website&#8217;s readers &#8211; and yet that offering has in the end gone no where &#8211; that&#8217;s downright crazy.&quot;</p>
<p><center><a href="http://www.mybloglog.com/"><img alt="MyBlogLog" title="MyBlogLog" src="http://images.ientrymail.com/webpronews/article_pics/mybloglog.jpg" /></a></center></p>
<p>MyBlogLog was originally developed by Cloudspace out of Florida, but was acquired by Yahoo in January 2007. The company paid over 10 million dollars for it. According to <a href="http://en.wikipedia.org/wiki/Mybloglog">Wikipedia</a>, there were over 45,000 blogs subscribed to it at the time, and it currently has 275,000 registered users. </p>
<p>It&#8217;s no secret that Yahoo is cutting costs wherever it can. For example, earlier this year, they <a href="http://www.webpronews.com/topnews/2009/10/26/rip-geocities-the-old-days-remembered">shut down the once popular Geocities</a>. Just this week, they <a href="http://www.webpronews.com/topnews/2009/12/22/yahoo-announces-weeklong-shutdown">announced</a> that they would be closing their offices for a whole week to save a little dough. </p>
<p>No mention of the demise of the service is mentioned on the <a href="http://www.ymblblog.com/">MyBlogLog blog</a>.  </p>
<p><strong>Related Articles:</strong></p>
<p><span style="font-family: Arial;"><span style="font-size: larger;">&gt; </span></span><a style="color: rgb(0, 105, 210); text-decoration: underline;" href="http://www.webpronews.com/blogtalk/2007/09/26/mybloglog-still-relevant"><span style="font-family: Arial;"><span style="font-size: larger;">MyBlogLog &#8211; Still Relevant?</span></span></a></p>
<p><span style="font-family: Arial;"><span style="font-size: larger;">&gt; </span></span><a style="color: rgb(0, 105, 210); text-decoration: underline;" href="http://www.webpronews.com/topnews/2008/01/17/mybloglog-looks-for-higher-level-of-truthiness"><span style="font-family: Arial;"><span style="font-size: larger;">MyBlogLog Looks for Higher Level of &quot;Truthiness&quot; </span></span></a></p>
<p><span style="font-family: Arial;"><span style="font-size: larger;">&gt; </span></span><a style="color: rgb(0, 105, 210); text-decoration: underline;" href="http://www.webpronews.com/blogtalk/2008/07/18/yahoo-mybloglog-gets-updated"><span style="font-family: Arial;"><span style="font-size: larger;">Yahoo! MyBlogLog Gets Updated </span></span></a></p>
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		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Yahoo! MyBlogLog Gets Updated</title>
		<link>http://www.webpronews.com/yahoo-mybloglog-gets-updated-2008-07</link>
		<comments>http://www.webpronews.com/yahoo-mybloglog-gets-updated-2008-07#comments</comments>
		<pubDate>Fri, 18 Jul 2008 16:53:27 +0000</pubDate>
		<dc:creator>Andrew Wee</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[MyBlogLog]]></category>
		<category><![CDATA[Updates]]></category>
		<category><![CDATA[widget]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=46291</guid>
		<description><![CDATA[<p>Yahoo! MyBlogLog has included a couple of updates since the last time I took a close look at the service.</p> <p>For one, sorting through &#8220;followers&#8221; and considering reciprocal &#8220;friend adding&#8221; is easier because you can filter through the list of friends in a pretty speedy fashion (especially if you have a hundred or more pending followers).</p> <p><img width="383" height="260" alt="mybloglog pending" src="http://whoisandrewwee.com/images/blog0807/mybloglog-pending.jpg" /></p>]]></description>
			<content:encoded><![CDATA[<p>Yahoo! MyBlogLog has included a couple of updates since the last time I took a close look at the service.</p>
<p>For one, sorting through &ldquo;followers&rdquo; and considering reciprocal &ldquo;friend adding&rdquo; is easier because you can filter through the list of friends in a pretty speedy fashion (especially if you have a hundred or more pending followers).</p>
<p><img width="383" height="260" alt="mybloglog pending" src="http://whoisandrewwee.com/images/blog0807/mybloglog-pending.jpg" /></p>
<p>A number of weeks ago, MyBlogLog community manager Miss Tilly mentioned the introducing of a <a target="_blank" href="http://www.typepad.com/t/trackback/767147/30414508" title="mybloglog connector" linkindex="10" set="yes">Connector widget</a>.</p>
<p>It looks like an aggregator for your social networking services.</p>
<p><a href="http://www.whoisandrewwee.com/social-networking/yahoo-mybloglog-service-updates/">Comments</a></p>
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		<item>
		<title>Yahoo! Answers Blog Has New Home</title>
		<link>http://www.webpronews.com/yahoo-answers-blog-has-new-home-2008-01</link>
		<comments>http://www.webpronews.com/yahoo-answers-blog-has-new-home-2008-01#comments</comments>
		<pubDate>Thu, 31 Jan 2008 20:06:30 +0000</pubDate>
		<dc:creator>Mike Sachoff</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[MyBlogLog]]></category>
		<category><![CDATA[RSS Feeds]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=43822</guid>
		<description><![CDATA[<p>The Yahoo Answers Blog is no longer a part of Yahoo 360.</p> <p>Yahoo says it has &#34;always dreamed of a home for the blog that was more a part of the Yahoo! Answers community.&#34; The new address is <a href="http://www.yanswersblog.com">www.yanswersblog.com</a>. Yahoo says its Answers blog is a little cleaner and has useful features to improve the connection with Yahoo Answers.</p><br /><a href="http://aj.600z.com/aj/136480/0/cc?z=1"><img src="http://aj.600z.com/aj/136480/0/vc?z=1&dim=105992&kw=&click=" width="615" height="80" border="0"></a>]]></description>
			<content:encoded><![CDATA[<p>The Yahoo Answers Blog is no longer a part of Yahoo 360.</p>
<p>Yahoo says it has &quot;always dreamed of a home for the blog that was more a part of the Yahoo! Answers community.&quot; The new address is <a href="http://www.yanswersblog.com">www.yanswersblog.com</a>. Yahoo says its Answers blog is a little cleaner and has useful features to improve the connection with Yahoo Answers.</p>
<p> <center><img border="0" align="middle" src="http://images.ientrymail.com/webpronews/article_pics/sm_body/yahoo_answers_blog.gif" alt="Yahoo Answers Blog" title="Yahoo Answers Blog" /></center>
<p>The blog team describes some of the changes that users will notice. &quot;On the upper right of the page, you&#8217;ll see a link to Yahoo! Answers as well as tools for finding information. The Search box gives you three places to look in: Blog, Web, or Answers.&quot;</p>
<p>&quot;If you still don&#8217;t find what you need, you can post a question directly to Answers from the box below Search. You&#8217;ll also find subscription links for My Yahoo! and RSS feeds, blogs we like, and recent readers from the MyBlogLog community.&quot;</p>
<p>The Yahoo Answers Blog also has a tab at the top of the page where users can find all the posts from Ask Mike. There is a feedback tab that allows users to contact the blog team to report bugs, abuse or, make suggestions.</p>
<p>Under each post user can comment and add the post to del.icio.us, or go directly to Yahoo Answers.<br /> &nbsp;</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>MyBlogLog Looks for Higher Level of &#8220;Truthiness&#8221;</title>
		<link>http://www.webpronews.com/mybloglog-looks-for-higher-level-of-truthiness-2008-01</link>
		<comments>http://www.webpronews.com/mybloglog-looks-for-higher-level-of-truthiness-2008-01#comments</comments>
		<pubDate>Fri, 18 Jan 2008 03:16:38 +0000</pubDate>
		<dc:creator>Stephen Pitts</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[MyBlogLog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=43486</guid>
		<description><![CDATA[<div class="entry-content">Today, <a target="_blank" href="http://www.mybloglog.com/">MyBlogLog</a> added a new feature to the online blog communities&#8230; to put it simply, a validation process to verify that you are the owner of the website and have authority over the community. <p><img alt="MyBlogLog" src="http://farm3.static.flickr.com/2267/2188673998_7ba7726b81.jpg?v=0" /></p>]]></description>
			<content:encoded><![CDATA[<div class="entry-content">Today, <a target="_blank" href="http://www.mybloglog.com/">MyBlogLog</a> added a new feature to the online blog communities&hellip; to put it simply, a validation process to verify that you are the owner of the website and have authority over the community.
<p><img alt="MyBlogLog" src="http://farm3.static.flickr.com/2267/2188673998_7ba7726b81.jpg?v=0" /></p>
<blockquote><p><strong>Why verify?</strong><br /> As an owner of community on MyBlogLog, the Verified check mark is like a &ldquo;seal of approval.&rdquo; This shows anyone who looks at your MyBlogLog community page that the owner of the site has an active hand in the management of the community page.</p>
<p><strong>How it works</strong><br /> When a site owner begins the verification process, we give them a bit of code to put onto their site that only someone with edit rights to the site can put into the page. Verification happens by putting the code on your site, re-publishing, and clicking the &ldquo;Authenticate&rdquo; button on the verification page. MyBlogLog then goes out to the site to check for the code. If it finds it, verification is complete!</p>
<p>Once you complete verification, you can remove the code from your site.</p>
<p><strong>What it means</strong><br /> The verified check-mark on a community page is an indicator that the community owner has completed the verification process. Verification can only be done by authors and co-authors of a MyBlogLog community. Community pages that have been verified will flagged as such in our database and this flag will be used in the future to provide more visibility and other special mojo powers. <a target="_blank" href="http://www.mybloglog.com/buzz/comm_verify.php">from MyBlogLog</a></p>
</blockquote>
<p>To start the verification process, go to the blogs you have registered and click on the verify link under the authors section in the community page.</p>
<p><u>You have two options when verifying a website or blog</u>:</p>
<ol>
<li>Post a link with a verification code</li>
<li>Add the old faithful meta tag</li>
</ol>
<p>Once verified, you can remove the verification post or tag.</p>
<p><img alt="Verification Complete" src="http://farm3.static.flickr.com/2306/2201050820_6aa7cc1cf8.jpg?v=0" /><br /> <em>Here is a quick shot after post or tag has been verified.</em></p>
<p><a target="_blank" href="http://www.mybloglog.com/buzz/community/seopittfall/"><img alt="Verified on MyBlogLog" src="http://farm3.static.flickr.com/2117/2201050796_1034a403f9.jpg?v=0" /></a><br /> <em>Here is the new community that has been verified.</em></p>
<p>The most interesting information was from the <a target="_blank" href="http://mybloglogb.typepad.com/my_weblog/2008/01/why-verify.html">Official MyBlogLog Blog</a>:</p>
<blockquote><p>In the future, we&rsquo;ll use the verified flag to indicate a higher level of &ldquo;truthiness&rdquo; and will use it help us better promote that site.</p>
</blockquote>
<ul>
<li>What is meant by &ldquo;<em>truthiness</em>&ldquo;? Is is related to some kind of authority?</li>
<p> 
<li>Is MyBlogLog working to offer new ways to &ldquo;<em>better promote</em>&rdquo; and/or &ldquo;<em>provide more visibility</em>&rdquo; to websites and blogs that maintain a MyBlogLog community?</li>
<p> 
<li>What super &ldquo;<em>mojo powers</em>&rdquo; does Yahoo have to bestow upon MyBlogLog communities?</li>
</ul>
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dc:title="MyBlogLog Steps Up Authority for Blog Communities"<br />
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<p><a href="http://www.seopittfall.com/?p=392">Comments</a></p>
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		<title>Tracking Blog Effectiveness</title>
		<link>http://www.webpronews.com/tracking-blog-effectiveness-2008-01</link>
		<comments>http://www.webpronews.com/tracking-blog-effectiveness-2008-01#comments</comments>
		<pubDate>Thu, 17 Jan 2008 14:48:28 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[103bees]]></category>
		<category><![CDATA[Blog Tracker]]></category>
		<category><![CDATA[Crazy Egg]]></category>
		<category><![CDATA[Enquisite]]></category>
		<category><![CDATA[FeedBurner]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[HitTail]]></category>
		<category><![CDATA[Mint]]></category>
		<category><![CDATA[MyBlogLog]]></category>
		<category><![CDATA[performancing metrics]]></category>
		<category><![CDATA[RobotReplay]]></category>
		<category><![CDATA[Site Meter]]></category>
		<category><![CDATA[StatCounter]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=43457</guid>
		<description><![CDATA[<p>There are a lot of data points that can be meaningful for tracking blog effectiveness. <br /> <br /> That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that&#8217;s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that&#8217;s meant to build thought leadership or brand credibility.</p>]]></description>
			<content:encoded><![CDATA[<p>There are a lot of data points that can be meaningful for tracking blog effectiveness. </p>
<p> That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that&rsquo;s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that&rsquo;s meant to build thought leadership or brand credibility.</p>
<p>Many of the metrics tools used for blogs are also used for basic web site analytics. That makes sense because many blog initiatives do not have the same kind of budget as web site marketing programs do. Therefore, the analytics employed tend to be low(er) or no cost.</p>
<p>Regardless of the purpose, I&rsquo;ve assembled a list below of the various tools we use, or have tested to report onsite blog metrics. Pick the service or tool you like the most from the list below or something new for your unique purpose and please share in the comments. The list is in no particular order.</p>
<ul>
<li><a onclick="javascript:urchinTracker ('/outgoing/103bees.com');" href="http://103bees.com/" target="_blank" title="103bees">103bees</a> &#8211; Free web stats (ad supported) up to 100k visits per month, then it&rsquo;s $9</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/www.enquisite.com');" href="http://www.enquisite.com/" target="_blank" title="Enquisite">Enquisite</a> &#8211; Free, extremely detailed web stats</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/hittail.com/');" href="http://hittail.com/" target="_blank" title="Hittail">Hittail</a>  &#8211; Provides suggested topics for your blog by keywords used in referral traffic</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/crazyegg.com');" href="http://crazyegg.com/" target="_blank" title="Crazy Egg">Crazy Egg</a> &#8211; Provides overlay, list and heat map web stats</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/www.robotreplay.com/');" href="http://www.robotreplay.com/" target="_blank" title="RobotReplay">RobotReplay</a> &#8211; Lets you record visitor actions on your site and play them back</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/getclicky.com');" href="http://getclicky.com/" target="_blank">Clicky</a> &#8211; Web stats plus feed and Feedburner stats</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/www.google.com/analytics/');" href="http://www.google.com/analytics/" target="_blank" title="Google Analytics">Google Analytics</a> &#8211; Web stats, not really the best for blogs but it&rsquo;s free</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/www.statcounter.com/');" href="http://www.statcounter.com/" target="_blank" title="StatCounter">StatCounter</a> &#8211; Free web stats</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/co.mments.com/conversations');" href="http://co.mments.com/conversations" target="_blank" title="Co.mments">Co.mments</a> &#8211; Track comment threads starting on your blog and follow them elsewhere in a feed</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/tracker.icerocket.com/');" href="http://tracker.icerocket.com/" target="_blank" title="Blog Tracker">Blog Tracker</a> &#8211; Free from IceRocket but limited functionality</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/pmetrics.performancing.com/');" href="http://pmetrics.performancing.com/" target="_blank" title="Performancing Metrics">Performancing Metrics</a> &#8211; Basic is Free, or $3.99 to $16.99 per month for more features</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/www.sitemeter.com/');" href="http://www.sitemeter.com/" target="_blank" title="Site Meter">Site Meter</a> &#8211; Basic Free and Premium versions $6.95 and up</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/haveamint.com/');" href="http://haveamint.com/" target="_blank" title="Mint">Mint</a> &#8211; Popular web stats with bloggers for $30 per site</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/www.mybloglog.com/');" href="http://www.mybloglog.com/" target="_blank" title="MyBlogLog">MyBlogLog</a> &#8211; Basic blog visitor stats and social networking. Free and paid versions.</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/www.feedburner.com');" href="http://www.feedburner.com/" target="_blank" title="Feedburner Stats">Feedburner Stats</a> &#8211; StandardStats Free, TotalStats $4.99/mo</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/wordpress.org/extend/plugins/stats/');" href="http://wordpress.org/extend/plugins/stats/" target="_blank" title="Wordpress Stats">WordPress Stats</a> &#8211; Free basic blog stats plugin for WordPress blogs</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/tantannoodles.com/toolkit/wordpress-reports/');" href="http://tantannoodles.com/toolkit/wordpress-reports/" target="_blank" title="Google Analytics and Feedburner Stats ">Google Analytics and Feedburner Stats</a> &#8211; Free plugin for WordPress blogs</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/extreme-dm.com/tracking/');" href="http://extreme-dm.com/tracking/" target="_blank" title="eXTReMe Tracking">eXTReMe Tracking</a> &#8211; Free web stats with a paid version for $4.50 per month</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/www.web-stat.com/');" href="http://www.web-stat.com/" target="_blank" title="Web Stat">Web Stat</a> &#8211; Many web stats features for $5/mo</li>
<p> 
<li><a onclick="javascript:urchinTracker ('/outgoing/www.tracewatch.com/');" href="http://www.tracewatch.com/" target="_blank" title="TraceWatch">TraceWatch</a> &#8211; Free but you need access to your server which should be running PHP/MySQL</li>
</ul>
<p>What are your favorite analytics tools for blogs?</p>
<p><a href="http://www.toprankblog.com/2008/01/20-blog-analytics-tools/#comments" title="Comment on analytics tools for blogs"> Comments</a></p>
]]></content:encoded>
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		<item>
		<title>Breaking Down Yahoo&#8217;s Social Landscape</title>
		<link>http://www.webpronews.com/breaking-down-yahoos-social-landscape-2008-01</link>
		<comments>http://www.webpronews.com/breaking-down-yahoos-social-landscape-2008-01#comments</comments>
		<pubDate>Mon, 14 Jan 2008 01:41:24 +0000</pubDate>
		<dc:creator>Stephen Pitts</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Bix]]></category>
		<category><![CDATA[blo.gs]]></category>
		<category><![CDATA[Delicious]]></category>
		<category><![CDATA[Flicr]]></category>
		<category><![CDATA[Jumpcut]]></category>
		<category><![CDATA[Kickstart]]></category>
		<category><![CDATA[MyBlogLog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Y!Mash]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo 360]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=43310</guid>
		<description><![CDATA[<p>Yahoo! has been a very influential provider of social services online for quite some time. <br /> <br /> <img width="400" height="80" alt="Yahoo's Social Universe" src="http://farm3.static.flickr.com/2382/2188704742_bf35e0a113.jpg?v=0" /></p> <p>Over the last few years they have either created or purchased online social sites, here is a quick breakdown of some of the major start-ups and acquisitions:</p>]]></description>
			<content:encoded><![CDATA[<p>Yahoo! has been a very influential provider of social services online for quite some time. </p>
<p> <img width="400" height="80" alt="Yahoo's Social Universe" src="http://farm3.static.flickr.com/2382/2188704742_bf35e0a113.jpg?v=0" /></p>
<p>Over the last few years they have either created or purchased online social sites, here is a quick breakdown of some of the major start-ups and acquisitions:</p>
<p>&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;<br /> <em><strong>2005</strong></em><br /> &mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;<br /> <img alt="flickr" src="http://farm3.static.flickr.com/2195/2187888211_ddd664c566.jpg?v=0" /></p>
<ul>
<li><strong>name:</strong> <a target="_blank" href="http://www.flickr.com/">flickr</a></li>
<p> 
<li><strong>acquired</strong></li>
<p> 
<li><strong>purpose:</strong> photo sharing</li>
<p> 
<li><strong>similar to:</strong> DropShots</li>
<p> 
<li><strong>status:</strong> Top photo and image sharing website online. When acquired by Yahoo!, flickr was a top online property and it still is.</li>
</ul>
<p><img alt="Yahoo! 360&deg; beta" src="http://farm3.static.flickr.com/2399/2187888223_b0825a2247.jpg?v=0" /></p>
<ul>
<li><strong>name:</strong> <a target="_blank" href="http://360.yahoo.com/">Yahoo! 360&deg;</a></li>
<p> 
<li><strong>created</strong></li>
<p> 
<li><strong>purpose:</strong> Personal Pages</li>
<p> 
<li><strong>similar to:</strong> Facebook, MySpace, iGoogle</li>
<p> 
<li><strong>status:</strong> Still in beta, Yahoo! 360&deg; has yet to really take off as a sharable social personal page creator. It gives users the ability to create a public profile with feeds, photos, blog, lists and more. Without Yahoo! putting more emphasis on marketing this to their users. It may be outmatched before it gets out of beta.</li>
</ul>
<p><img alt="blo.gs" src="http://farm3.static.flickr.com/2417/2188673830_2e99811e9f.jpg?v=0" /></p>
<ul>
<li><strong>name:</strong> <a target="_blank" href="http://www.blo.gs/">blo.gs</a></li>
<p> 
<li><strong>acquired</strong></li>
<p> 
<li><strong>purpose:</strong> manage online blogs and feeds</li>
<p> 
<p><strong>similar to:</strong> Bloglines, Technorati</p>
<li><strong>status:</strong> Not active. Blo.gs is still visible online, but the functionality is not there.</li>
</ul>
<p><img alt="del.icio.us" src="http://farm3.static.flickr.com/2361/2188673928_aa67fdd4cd.jpg?v=0" /></p>
<ul>
<li><strong>name:</strong> <a target="_blank" href="http://del.icio.us/">del.icio.us</a></li>
<p> 
<li><strong>acquired</strong></li>
<p> 
<li><strong>purpose:</strong> bookmark and share web-pages accessible everywhere</li>
<p> 
<li><strong>similar to:</strong> StumbleUpon</li>
<p> 
<li><strong>status:</strong> Active and still a force in online sharing and bookmarking of websites and web-pages.</li>
</ul>
<p>&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;<br /> <em><strong>2006</strong></em><br /> &mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;<br /> <img alt="jumpcut beta" src="http://farm3.static.flickr.com/2059/2188673958_473b81890a.jpg?v=0" /></p>
<ul>
<li><strong>name:</strong> <a target="_blank" href="http://www.jumpcut.com/">JumpCut</a></li>
<p> 
<li><strong>acquired</strong></li>
<p> 
<li><strong>purpose:</strong> create, upload, edit and share videos online</li>
<p> 
<li><strong>similar to:</strong> YouTube</li>
<p> 
<li><strong>status:</strong> Although YouTube is not designed to create and edit videos online, it has definitely become the driving force for online video viewing and sharing. Although it appears to be a quality product, Yahoo! hasn&rsquo;t promoted JumpCut to be a force online.</li>
</ul>
<p><img alt="bix" src="http://farm3.static.flickr.com/2420/2187888351_c46a783b6e.jpg?v=0" /></p>
<ul>
<li><strong>name:</strong> <a target="_blank" href="http://bix.yahoo.com/">bix</a></li>
<p> 
<li><strong>acquired</strong></li>
<p> 
<li><strong>purpose:</strong> create, enter and judge online competitions</li>
<p> 
<li><strong>similar to:</strong> online, user-generated American Idol</li>
<p> 
<li><strong>status:</strong> Started as an online community to upload and compete with other lip-sync and karaoke fans online, it still is an online property to spend countless hours. Not heavily marketed by Yahoo!</li>
</ul>
<p>&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;<br /> <em><strong>2007</strong></em><br /> &mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;<br /> <img alt="MyBlogLog" src="http://farm3.static.flickr.com/2267/2188673998_7ba7726b81.jpg?v=0" /></p>
<ul>
<li><strong>name:</strong> <a target="_blank" href="http://www.mybloglog.com/">MyBlogLog</a></li>
<p> 
<li><strong>acquired</strong></li>
<p> 
<li><strong>purpose:</strong> build communities around blogs</li>
<p> 
<li><strong>similar to:</strong> Technorati favs</li>
<p> 
<li><strong>status:</strong> MyBlogLog has developed a very strong presence in the blogosphere with it&rsquo;s recent readers widget that is visible on many blogs.</li>
</ul>
<p><img alt="Y! Mash beta" src="http://farm3.static.flickr.com/2198/2188674010_966b4a6312.jpg?v=0" /></p>
<ul>
<li><strong>name:</strong> <a target="_blank" href="http://mash.yahoo.com/">Y! Mash</a></li>
<p> 
<li><strong>created</strong></li>
<p> 
<li><strong>purpose:</strong> social networking</li>
<p> 
<li><strong>similar to:</strong> MySpace</li>
<p> 
<li><strong>status:</strong> Although it has been available in beta since mid-September 2007, it is still in limited release (<em>for a free invite, send me an email</em>). It is remarkably similar to MySpace and hasn&rsquo;t really been pushed or promoted by Yahoo! yet.</li>
</ul>
<p><img alt="Kickstart preview" src="http://farm3.static.flickr.com/2346/2188674036_e0aac8be50.jpg?v=0" /></p>
<ul>
<li><strong>name:</strong> <a target="_blank" href="http://kickstart.yahoo.com/">Kickstart</a></li>
<p> 
<li><strong>created</strong></li>
<p> 
<li><strong>purpose:</strong> social and professional networking</li>
<p> 
<li><strong>similar to:</strong> Facebook, LinkedIn</li>
<p> 
<li><strong>status:</strong> Rather than calling it beta, Yahoo!&rsquo;s Kickstart is in a &ldquo;preview&rdquo; status that is accessible to everyone. Targeting college students and alums, Kickstart really hasn&rsquo;t had much of one from Yahoo! yet.</li>
</ul>
<p>&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;<br /> <em><strong>2008</strong></em><br /> &mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;<br /> We don&rsquo;t know yet!</p>
<p>Yahoo has invested a lot of money in the purchase, building and maintenance of these online communities listed here, but I wonder when Yahoo! plans on leveraging these online properties into a powerhouse that can rule the social Internet?</p>
<p><u>Here are a couple of questions and comments that come to mind:</u></p>
<ul>
<li><strong>Yahoo! 360&deg;</strong> &#8211; Why not merge My Yahoo! (also in beta) together?</li>
<p> 
<li><strong>Blo.gs</strong> &#8211; What happened here? Why did Yahoo! purchase this to let it go dormant?</li>
<p> 
<li><strong>JumpCut</strong> &#8211; Can&rsquo;t you get the buzz out and start making a move against YouTube?</li>
<p> 
<li><strong>bix</strong> &#8211; This is a perfect time to get this property buzz, psst, this is an election year and with the influence politics has online, this could be a great opportunity!</li>
<p> 
<li><strong>Y! Mash</strong> &#8211; Why is this still in beta? Legal concerns with MySpace?</li>
<p> 
<li><strong>Kickstart</strong> &#8211; Another opportunity as people are raising red flags over Facebook&rsquo;s use (or misuse) of personal information.</li>
</ul>
<p><strong><u><em>What are your thoughts?</em></u></strong></p>
<p> Do you think that Yahoo can maintain all of these social websites to keep them recognizable to online users?</p>
<p>Will Yahoo start leveraging their search presence to gain additional traffic through these social websites?</p>
<p>Will other Yahoo social platforms go the way of blo.gs?</p>
<p><a title="Comment on Yahoo's Social universe" href="http://www.seopittfall.com/?p=389">Comments</a></p>
]]></content:encoded>
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		<title>Advice for Reputation &amp; Brand Management</title>
		<link>http://www.webpronews.com/advice-for-reputation-brand-management-2007-12</link>
		<comments>http://www.webpronews.com/advice-for-reputation-brand-management-2007-12#comments</comments>
		<pubDate>Thu, 13 Dec 2007 20:55:23 +0000</pubDate>
		<dc:creator>Jaan Kanellis</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Advice]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[MyBlogLog]]></category>
		<category><![CDATA[PayPerPost]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=42682</guid>
		<description><![CDATA[<p>Recently I had a chance to post at <a href="http://www.webproworld.com/showthread.php?t=59837">WPW</a> some reputation management help for Rebecca Kelly from SEOmoz.org.  Here is the thread from WPW:</p>
<p><a href="http://www.webproworld.com/showthread.php?t=59837">Reputation Management Advice</a></p>]]></description>
			<content:encoded><![CDATA[<p>Recently I had a chance to post at <a href="http://www.webproworld.com/showthread.php?t=59837">WPW</a> some reputation management help for Rebecca Kelly from SEOmoz.org.  Here is the thread from WPW:</p>
<p><a href="http://www.webproworld.com/showthread.php?t=59837">Reputation Management Advice</a></p>
<p>Basically the problem with SEO brand management arises when bad press gets into the news websites and then finds its way to ranking high on the SERPs for product and company names. If (and when) this does happen how do you combat such a thing? How can you essentially push down ranking of a pesky blogger or news web page? Here are my Top 10 Reputation Management tips:</p>
<p>1. Try &ldquo;employing&rdquo; or offering other bloggers to step up and post about the client.  Not so much <a href="http://www.payperpost.com/">PayPerPost</a> or <a href="http://www.reviewme.com/">Review Me</a> style, but emailing or calling them one by one and doing it the right way.</p>
<p>2. Another idea is to join forums and other websites which require a user name and have a indexable profile page. For instance if you look up my name: &ldquo;<a href="http://www.google.com/search?hl=en&amp;q=jaan+kanellis&amp;btnG=<a href="http://plus.google.com/106496588763497046416/" title="WPWidgets Google Plus Search Directory">Google+</a>Search&#8221;>Jaan Kanellis</a>&rdquo; you will find <a href="http://www.mybloglog.com/buzz/community/2006031500463588/">MyBlogLog Community</a> pages and many other websites that simply list a profile page. Of course your user name has to be the keyword/brand your going after, duh.</p>
<p>3. How about stock quote page? Is this client name/brand/keyword a public company? If so start linking to those stock quote pages from <a href="http://finance.yahoo.com/">Yahoo</a> and <a href="http://www.google.com/finance">Google Finance</a>.</p>
<p>4. How about getting Social Media websites to help like <a href="http://answers.yahoo.com/">Yahoo Answers</a> or <a href="http://groups.google.com/">Google Groups</a>. Once the web page is created start by getting some links pointing to the answer/group page and watch it climb! This really applies to any sort of social media web page that allows you to author your own question/content.</p>
<p>5. How about getting news interviews, podcasts, etc on the subject of brand/keyword live online? Of course these will be primarily authored by the client and positive in nature. Getting the client to do them and making sure the interviewer posts them online is obviously important. Once live you can point to them from many different websites as a resource.</p>
<p>Basically the bottom line of my points above is to utilize already top ranking websites for your own brand benefit, while keeping the end user plenty happy with what they find in the SERPs.</p>
<p>More:</p>
<p>7. Buy, buy, buy domains around your target keyword/brand. Get them live with unique content and offer social interaction/Web 2.0 for visitors. They will rank faster than you can believe.</p>
<p>8. Create another controversy. Well this is very tricky, but rightly constructed it could over power whatever rankings are there now, that are in your way.</p>
<p>9. Try to avoiding the Quixtar route/press:</p>
<p><a href="http://www.searchengineguide.com/laycock/004628.html">Quixtar Caught in Search Engine PR Battle</a></p>
<p><a href="http://www.searchenginelowdown.com/2005/06/quixtar-spamming-search-engines.html">Quixtar Spamming the Search Engines?</a></p>
<p>10. Make sure your ruling the PPC spots. This can only help protect your brand and will help influence visitors to see who is the real website that they should be visited.</p>
<p><strong>Update:</strong></p>
<p>More solid articles on reputation management:</p>
<p><a href="http://www.marketingpilgrim.com/2007/10/google-reputation-management.html">Ten Ways to Avoid a Google Reputation Nightmare</a></p>
<p><a href="http://www.dmnews.com/cms/dm-news/search-marketing/41008.html">SEO as your brand watchdog</a></p>
<p>So what are yours?</p>
<p><a href="http://www.jaankanellis.com/top-10-reputation-or-brand-management-tips/">Comments</a></p>
<div align="center"><a href="http://aj.600z.com/aj/41545/0/cc?z=1"><img width="336" height="55" border="0" src="http://aj.600z.com/aj/41545/0/vc?z=1&amp;dim=41551" alt="" /></a></div>
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		<title>Twitter as a Tool for Marketing &amp; PR</title>
		<link>http://www.webpronews.com/twitter-as-a-tool-for-marketing-pr-2007-11</link>
		<comments>http://www.webpronews.com/twitter-as-a-tool-for-marketing-pr-2007-11#comments</comments>
		<pubDate>Thu, 15 Nov 2007 20:04:28 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[MyBlogLog]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Tips]]></category>
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		<category><![CDATA[Twitter]]></category>
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		<description><![CDATA[<p>In a previous post on <a href="http://www.toprankblog.com/2007/10/mybloglog-tips/" title="MyBlogLog tips">MyBlogLog tips</a>, I had mentioned a series of social media marketing posts <a href="http://www.toprankblog.com/" title="Online Marketing Blog">Online Marketing Blog</a> will be publishing where many of the tips will actually come from the community they&#8217;re about.</p>]]></description>
			<content:encoded><![CDATA[<p>In a previous post on <a href="http://www.toprankblog.com/2007/10/mybloglog-tips/" title="MyBlogLog tips">MyBlogLog tips</a>, I had mentioned a series of social media marketing posts <a href="http://www.toprankblog.com/" title="Online Marketing Blog">Online Marketing Blog</a> will be publishing where many of the tips will actually come from the community they&rsquo;re about.</p>
<p><span id="more-41963"></span></p>
<div align="center"><img alt="twitter-bird.gif" src="http://www.toprankblog.com/wp-content/uploads/2007/11/twitter-bird.gif" /></div>
<p>&nbsp;</p>
<p>Our next post in that series is about micro blogging phenomenon, <a target="_blank" href="http://twitter.com/" onclick="javascript:urchinTracker ('/outgoing/twitter.com');" title="Twitter">Twitter</a>.</p>
<p>At first I balked at the idea of Twittering like many others but eventually signed up and have been tuned in ever since. Like blogging, there are many misperceptions about the productivity potential for Twitter. Those unfamiliar will often say, &ldquo;What&rsquo;s up with telling people: My flight is leaving. We landed. Getting in cab. Etc?&rdquo;. Trust me, there is a method to the <a target="_blank" href="http://www.web-strategist.com/blog/2007/07/29/trendwatch-micromedia-provides-bite-sized-voice-and-video-to-micro-audiences/" onclick="javascript:urchinTracker ('/outgoing/www.web-strategist.com/blog/2007/07/29/trendwatch-micromedia-provides-bite-sized-voice-and-video-to-micro-audiences/');" title="MicroMedia">MicroMedia</a> madness as both an individual and a commercial communications tool.</p>
<p>There&rsquo;s both a social/play and a social/communicate aspect to Twitter that makes it productive as a promotional tool for pointing to interesting things you&rsquo;ve found on the web as well as a tool for building credibility and influence. On their own, such updates can be blas&eacute; and uninteresting. However, followed over time, you can gain insight into people you may end up hiring, getting hired by, working for, partnering with or simply socializing with.</p>
<p>It&rsquo;s true that some people do use Twitter as if they&rsquo;re trying to copy the most <a target="_blank" href="http://www.wibsite.com/wiblog/dull/" onclick="javascript:urchinTracker ('/outgoing/www.wibsite.com/wiblog/dull/');">boring blog on the web</a>. However, many others are sharing links to timely resources or things they&rsquo;ve found on the web that they&rsquo;d like to share/promote immediately as well as tidbits of personal/business information.</p>
<p>A variety of commercial applications for Twitter have begun popping up including political candidates posting updates from the road as has happened with <a target="_blank" href="http://twitter.com/BarackObama" onclick="javascript:urchinTracker ('/outgoing/twitter.com/BarackObama');" title="Barack Obama">Barack Obama</a> &amp; <a target="_blank" href="http://twitter.com/johnedwards" onclick="javascript:urchinTracker ('/outgoing/twitter.com/johnedwards');" title="John Edwards">John Edwards</a>.  Other commercial and marketing use examples of Twitter include <a target="_blank" href="http://twitter.com/JetBlue" onclick="javascript:urchinTracker ('/outgoing/twitter.com/JetBlue');" title="JetBlue">JetBlue</a> promoting special offers, the <a target="_blank" href="http://twitter.com/bbcnews" onclick="javascript:urchinTracker ('/outgoing/twitter.com/bbcnews');" title="BBC">BBC</a> posting news items, <a target="_blank" href="http://twitter.com/apple_news" onclick="javascript:urchinTracker ('/outgoing/twitter.com/apple_news');" title="Apple">Apple</a> posts it&rsquo;s own news (bypassing the media &#8211; hmmm) and online retailer <a target="_blank" href="http://twitter.com/woot" onclick="javascript:urchinTracker ('/outgoing/twitter.com/woot');" title="Woot">Woot</a> posting deals throughout the day.</p>
<p>From a personal brand building and networking standpoint, the key is not to look at microblogging as individual posts, but think of the overall impressions and value that can be created over time. Each 140 character or less entry serves as a seed of an idea for an overall objective. It&rsquo;s tempting to post something to get it off your chest as I did when a bike was stolen outside my office window and I pulled it out of the truck as the thieves drove away &#8211; all during a conference call. I felt I had to tell someone and I certainly couldn&rsquo;t interrupt the guys from Intel, Ogilvy and iProspect I was on the call with.</p>
<p>Rather, consider an overall objective and keep that in mind as decisions are made about what kinds of personal info, links to useful resources and promotional items are posted. Over time, you&rsquo;ll build a footprint and identify within the Twitter community. Building that footprint will be far more effective if you keep overall objectives in mind, rather than random information.&nbsp; Unless of course, your objective is to build an identity as a scatterbox. <img class="wp-smiley" alt=":)" src="http://www.toprankblog.com/wp-includes/images/smilies/icon_smile.gif" /></p>
<p>Now for the Twitter tips.</p>
<p><strong><a target="_blank" href="http://twitter.com/biz" onclick="javascript:urchinTracker ('/outgoing/twitter.com/biz');" title="Biz Stone">Biz Stone</a> via the Twitter Email Newsletter:</strong><br />
Jott, has created a way to send a Twitter update by speaking into your phone&ndash;your voice gets converted to text and sent out to all your followers. This is a<br />
much safer solution for people who insist on updating Twitter when their attention is required elsewhere&ndash;like driving!<br />
<a target="_blank" href="http://jott.com/" onclick="javascript:urchinTracker ('/outgoing/jott.com');" title="Twitter by Voice ">Twitter by Voice</a> and more <a target="_blank" href="http://twitter.pbwiki.com/Apps" onclick="javascript:urchinTracker ('/outgoing/twitter.pbwiki.com/Apps');" title="Twitter Apps">Twitter Apps</a>.</p>
<p>&ldquo;<strong><a href="http://twitter.com/Rhea" onclick="javascript:urchinTracker ('/outgoing/twitter.com/Rhea');" title="Rhea">Rhea</a></strong>&rdquo; &#8211; Skim for links. They are often only used for passing news, as an action alert or resource grabber. It&rsquo;s worth 5 seconds. <a target="_blank" href="http://www.rheadrysdale.com/blog/" onclick="javascript:urchinTracker ('/outgoing/www.rheadrysdale.com/blog/');" title="Rhea Drysdal">Rhea Drysdale</a><strong>  </strong></p>
<p>&ldquo;<strong><a target="_blank" href="http://twitter.com/andybeal" onclick="javascript:urchinTracker ('/outgoing/twitter.com/andybeal');" title="Andy Beal">andybeal</a></strong>&rdquo; &#8211; I tweeted that I was looking to hire a new blogger and found Janet &#8211; so I guess Twitter followers are a good job pool <img class="wp-smiley" alt=":)" src="http://www.toprankblog.com/wp-includes/images/smilies/icon_smile.gif" /> <a target="_blank" href="http://marketingpilgrim.com/" onclick="javascript:urchinTracker ('/outgoing/marketingpilgrim.com');" title="Andy Beal">Andy Beal</a></p>
<p>&ldquo;<strong><a href="http://twitter.com/TDefren" onclick="javascript:urchinTracker ('/outgoing/twitter.com/TDefren');" title="Todd Defren">TDefren</a></strong>&rdquo; &#8211; Mix it up: share news, pontifications, reaction, blog posts. Aid in others&rsquo; discovery &amp; contribute to the conversation. <a target="_blank" href="http://www.pr-squared.com/" onclick="javascript:urchinTracker ('/outgoing/www.pr-squared.com');" title="Todd Defren">Todd Defren</a></p>
<p>&ldquo;<strong><a target="_blank" href="http://twitter.com/SebastianX" onclick="javascript:urchinTracker ('/outgoing/twitter.com/SebastianX');" title="Sebastian">SebastianX</a></strong>&ldquo;<strong> &#8211; </strong>Often Twitter sends folks to new stuff way faster than RSS, and it&rsquo;s a persistent link, valuable despite the tinyurl/nofollow crap, as long as you promote your profile a little. <a target="_blank" href="http://sebastians-pamphlets.com/" onclick="javascript:urchinTracker ('/outgoing/sebastians-pamphlets.com/');" title="Sebastian">Sebastian</a></p>
<p>&ldquo;<strong><a href="http://twitter.com/graywolf" onclick="javascript:urchinTracker ('/outgoing/twitter.com/graywolf');">graywolf</a></strong>&rdquo; &#8211; Use the twittertools plugin to automagically post new blog entries to Twitter. <a target="_blank" href="http://wolf-howl.com/" onclick="javascript:urchinTracker ('/outgoing/wolf-howl.com');" title="Michael Gray">Michael Gray</a></p>
<p>&ldquo;<strong><a href="http://twitter.com/trishussey" onclick="javascript:urchinTracker ('/outgoing/twitter.com/trishussey');">trishussey</a></strong>&rdquo; &#8211; Connecting your blog feed to Twitter and posting events and breaking news. Twitter is a great way to announced time-sensitive events like radio shows, etc. Combine with Twitterbar for Firefox and you can post right from your address bar. <a target="_blank" href="http://ca.blognation.com/" onclick="javascript:urchinTracker ('/outgoing/ca.blognation.com');">Tris Hussey</a></p>
<p>&ldquo;<strong><a target="_blank" href="http://twitter.com/bhartzer" onclick="javascript:urchinTracker ('/outgoing/twitter.com/bhartzer');">bhartzer</a></strong>&rdquo; &#8211; Like a lot of other services, it&rsquo;s important to add or follow other people first and then most likely they will reciprocate. Find your favorite twitter profile and view who they&rsquo;re following&hellip;and follow them. Follow people and they&rsquo;ll (hopefully) follow you. Also, when editing your profile on twitter, you can add more than one link in your profile. Turns out that http: link URLs are treated as links. <a target="_blank" href="http://www.billhartzer.com/" onclick="javascript:urchinTracker ('/outgoing/www.billhartzer.com');">Bill Hartzer</a></p>
<p>&ldquo;<strong><a target="_blank" href="http://twitter.com/PeterHimler" onclick="javascript:urchinTracker ('/outgoing/twitter.com/PeterHimler');">PeterHimler</a></strong>&rdquo; &#8211; Fun to follow thought-leaders and journalists who often tweet their forthcoming thoughts on the site. <a target="_blank" href="http://theflack.blogspot.com/" onclick="javascript:urchinTracker ('/outgoing/theflack.blogspot.com');">Peter Himler</a></p>
<p><strong>Additional resources on using Twitter as a networking, PR and communications tool can be found at:</strong></p>
<ul>
<li><a target="_blank" href="http://www.caroline-middlebrook.com/blog/twitter-guide/" onclick="javascript:urchinTracker ('/outgoing/www.caroline-middlebrook.com/blog/twitter-guide/');">Caroline Middlebrook</a>:  The Big Juicy Twitter Guide</li>
<li><a target="_blank" href="http://www.web-strategist.com/blog/2007/09/04/web-strategy-what-the-web-strategist-should-know-about-twitter/" onclick="javascript:urchinTracker ('/outgoing/www.web-strategist.com/blog/2007/09/04/web-strategy-what-the-web-strategist-should-know-about-twitter/');">Jeremiah Owyang</a> &#8211; What The Web Strategist Should Know About Twitter</li>
<li><a target="_blank" href="http://www.whatsnextblog.com/archives/2007/10/how_to_write_kickass_twitter_posts.asp" onclick="javascript:urchinTracker ('/outgoing/www.whatsnextblog.com/archives/2007/10/how_to_write_kickass_twitter_posts.asp');">B.L. Ochman&rsquo;s What&rsquo;s Next Blog</a>:  How to Write Kickass Twitter Posts</li>
<li><a target="_blank" href="http://www.pr-squared.com/2007/09/prsquareds_social_media_tactic_2.html" onclick="javascript:urchinTracker ('/outgoing/www.pr-squared.com/2007/09/prsquareds_social_media_tactic_2.html');">PR Squared</a>:  Using Twitter To Create &amp; Inform Communities</li>
<li><a target="_blank" href="../../../../../../topnews/2007/10/30/microblogging-what-is-it-good-for" onclick="javascript:urchinTracker ('/outgoing/www.webpronews.com/topnews/2007/10/30/microblogging-what-is-it-good-for');">WebProNews</a>:  Microblogging What&rsquo;s it Good For?</li>
<li><a target="_blank" href="http://ebiquity.umbc.edu/paper/html/id/367/Why-We-Twitter-Understanding-Microblogging-Usage-and-Communities" onclick="javascript:urchinTracker ('/outgoing/ebiquity.umbc.edu/paper/html/id/367/Why-We-Twitter-Understanding-Microblogging-Usage-and-Communities');">University of Maryland, Baltimore County</a>:  Why We Twitter: Understanding Microblogging Usage and Communities</li>
<li><a target="_blank" href="http://red66.com/2007/10/using-twitter-as-a-marketing-tool/" onclick="javascript:urchinTracker ('/outgoing/red66.com/2007/10/using-twitter-as-a-marketing-tool/');">Red66</a> &#8211; Using Twitter as a Marketing Tool</li>
<li><a target="_blank" href="http://11marketing.com/blog/tag/how_to_use_twitter_for_marketing" onclick="javascript:urchinTracker ('/outgoing/11marketing.com/blog/tag/how_to_use_twitter_for_marketing');">Eleven Marketing</a>- Add Twitter to Your Internet Marketing Toolbox</li>
</ul>
<p><strong>Tools to make your &ldquo;twittering&rdquo; more productive:</strong></p>
<ul>
<li><a target="_blank" href="http://www.jazzychad.net/twgroups/" onclick="javascript:urchinTracker ('/outgoing/www.jazzychad.net/twgroups/');">Twitter Groups</a> &#8211; Allows you to tag your followers into different groups. Then you can send a message to those groups without needing to send the message to each person one at a time.</li>
<li><a target="_blank" href="http://www.tweetvolume.com/" onclick="javascript:urchinTracker ('/outgoing/www.tweetvolume.com/');">TweetVolume</a> &#8211; A frequency search tool to see how often a unique name (person, brand, etc) is mentioned on Twitter.</li>
<li><a target="_blank" href="http://wtips.blogspot.com/2007/04/twitter-tools.html" onclick="javascript:urchinTracker ('/outgoing/wtips.blogspot.com/2007/04/twitter-tools.html');">Twitter Tools</a> &#8211; A huge collection of Twitter tools by platform as well as plugins, web services and widgets.</li>
<li><a target="_blank" href="http://franticindustries.com/2007/04/04/all-twitter-tools-and-mashups-in-one-place/" onclick="javascript:urchinTracker ('/outgoing/franticindustries.com/2007/04/04/all-twitter-tools-and-mashups-in-one-place/');">All Twitter Tools and Mashups in One Place</a> &#8211; Maybe not all, but a very large list of desktop clients, mobile apps, mashups, plugins, tools and widgets.</li>
<li><a target="_blank" href="http://www.twittown.com/twitter-forge" onclick="javascript:urchinTracker ('/outgoing/www.twittown.com/twitter-forge');">Twittown Unofficial Twitter Community</a> which includes <a target="_blank" href="http://www.twittown.com/twitter-forge" onclick="javascript:urchinTracker ('/outgoing/www.twittown.com/twitter-forge');">Twitter Forg</a>e, a listing of Twitter plugins, Ttools, mashups and services.</li>
</ul>
<p>Thank you to everyone that contributed! Do you have a great Twitter use or marketing tip to share? Please share in the comments.</p>
<p><a href="http://www.toprankblog.com/2007/11/twitter-guide/#comments" title="Comment on Twitter">Comments</a></p>
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