From the Google blog –

The band and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes and eventually words—and messages you can write yourself.

All is Not Lost is built in HTML5 with the browser Google Chrome in mind. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. With HTML5’s canvas technology, these videos are drawn in perfect timing with the music.

And yes, you must use Chrome to view the video.

Once you enter your custom message, the video begins. The video uses multiple browser windows to creates interesting patterns with the dancers, eventually spelling “All Is Not Lost” and finally your personal message.

When the music video is over, users have the option of replaying the entire thing or simply sharing their personal message via custom link.

Of course, OK Go is no stranger to innovative music videos. Two of their previous videos became incredibly popular on the interwebs: first, the video for Here It Goes Again (aka the treadmill video) and then for their Rube Goldberg-themed This Too Shall Pass.

This new interactive experience is nice, but it doesn’t quite live up to the incredible Chrome experiment The Wilderness Downtown in my book. That interactive film featuring the Arcade Fire song “We Used To Wait” was an unreachable kind of awesome.

What do you think? What were some of your messages? Let us know in the comments.

It’s a silly song done very much in the ARK Music Factory style, and while it has a number of dislikes, considering it’s not a serious approach — that is, it’s trying to have some fun with Google+ — perhaps some are missing the point. The parody was developed by the Hanson Dodge Creative group, and it’s a nice play on the bubble gum music sensation that’s taking over the world. Watch the video and see if you agree:

In the case of “I’m on G+,” it has 121 likes and 42 dislikes.

It’s also worth pondering if the Bieber crowd actually got a hold of this song, would they make it popular, just like they do with Rebecca Black? It’s an avenue worth pursuing, especially when you consider the amount of views a Rebecca Black song gets. Speaking of, her new song has over SIX MILLION views, although, the dislike amount is approaching “Friday” status, earning a hefty 255,062 turned-down thumbs.

Clearly, “I’m on G+” has a lot of work to do. Check out the lyrics and and you’ll see it fits quite well in the “pop music” genre:

Verse 1
Gimme that pl-plus one-one
Gimme that in-invite-vite
I’ve been waitn awhile, tryin’ to get my free trial
Heard it from my homies, The app is still in beta,
I got my invite yesterday, don’t be a google-hata(hater)

Hell Yeaa
Drag & Drop, yeah Drag & Drop
Find a friend to circle, I be droppin’ like it’s hot
drag and droppin’ like it’s hot, drag and droppin like it’s hot
find a friend to circle, I be droppin’ like it’s hot.

Hook
Spinning Circles like their Rims, Customizin’
They be addin’ me so fast, it’s hiptonizin’
Join a hangout, add some Sparks, got a Buzz,
Now I’m feelin so fly I’m on G+
I’m on G+, I’m on G+
Now I’m feelin so fly I’m on G+

Tired of hiding my pics, from my Facebook Cliques,
My mom friended me, so I keep it PG,
Now I can share whatever, straight up from my Droid,
My boss doesn’t even see it, and I ain’t paranoid.

Hell Yeaa
Drag & Drop, yeah Drag & Drop
Find a friend to circle, I be droppin’ like it’s hot
drag and droppin’ like it’s hot, drag and droppin like it’s hot
find a friend to circle, I be droppin’ like it’s hot.

Hook
Spinning Circles like their Rims, Customizin’
They be addin’ me so fast, it’s hiptonizin’
Join a hangout, add some Sparks, got a Buzz,
Now I’m feelin so fly I’m on G+
I’m on G+, I’m on G+
Now I’m feelin so fly I’m on G+

Bridge
Google anthem, make you hit that plus one
make you hit that plus one, make you hit that plus one
Google anthem, make you hit that plus one
make you hit that plus one, make you hit that plus one

Hell yea, make you hit that plus one, make you hit that plus one
Hell yea, make you hit that plus one, make you hit that plus one

Hook
Spinning Circles like their Rims, Customizin’
They be addin’ me so fast, it’s hiptonizin’
Join a hangout, add some Sparks, got a Buzz,
Now I’m feelin so fly I’m on G+
I’m on G+, I’m on G+
Now I’m feelin so fly I’m on G+

Perhaps these guys should start their own hit factory, but only if they focus on e-business-related topics.

Users will be able to create personalized video channels based on their music preferences much the same way they currently do with their radio stations.

Initial video content will come from independent labels such as Ninja Tune, Nettwerk Music Group, Domino, Warp Atlantic and Mute. Featured artists from the labels will include the Artic Monkeys, Moby and Aphex Twin.

Last.fm has also struck deals with major labels like EMI and Warner as well as 20,000 independent labels. The company is currently in talks with two other big labels, Universal and Sony Music Group.

With their partnerships the company says," Last.fm will soon be able to offer its users personalized channels from the largest legal catalogue of music videos on the web."

They also tout the video quality saying," The quality of videos on Last.fm will be significantly higher than that of YouTube, with audio encoded at 128kbps compared to YouTube’s 64kbps."

In addition the company shares its ambitious goal. "Last.fm aims eventually to have every music video ever made on the site, from the latest hits to underground obscurities to classics from the past."

Of their lofty video goal Richard MacManus writes," I immediately thought of Last.fm as the Web 2.0 version of MTV! That certainly seems to be their goal, and good on them for setting their sights so high."

"The fact they have at least a couple of big labels on board already (EMI and Warner, both of whom already have agreements with Last.fm regarding radio music) and they seem to be in good negotiations with others (Universal and Sony) indicates that it’s not an impossible dream."