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MTV Networks
MTV Launches New Online Video Ad Unit
Target and MTV Networks have partnered to launch a new online video ad unit called "The Scrubber."
The Scrubber is a custom video player that allows advertisers to insert product icons into the playback timer and highlight various items as the video plays. The unit is designed to be interactive, relevant and non-interruptive to the user.
New Nickelodeon/MTVN Buy Caters To Expecting Parents
By Doug Caverly
Corporate ownerships and small sites are branching off this deal in every direction. Still, to reach towards the top level of the matter, MTV Networks has acquired Babunga's "online family network" for an undisclosed amount.
MTV Partners With Online Video Sites
By Mike Sachoff
Viacom owned MTV Networks has partnered with five online video services in an effort to expand its online presence.
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