MTV Networks Articles

MTV Gets Into Social Gaming
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MTV Networks said today it has purchased Social Express, a social gaming development company.

The move by MTV marks its first entry in the social gaming space, the company said it will develop social games based on original IP (intellectual property) as well as shows and characters from Nickelodeon and its other brands, with the first game to launch in the third quarter.  MTV will also use Social Express to launch a publishing platform for independent game developers.

MTV Launches New Online Video Ad Unit
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Target and MTV Networks have partnered to launch a new online video ad unit called "The Scrubber."

The Scrubber is a custom video player that allows advertisers to insert product icons into the playback timer and highlight various items as the video plays. The unit is designed to be interactive, relevant and non-interruptive to the user.

New Nickelodeon/MTVN Buy Caters To Expecting Parents

Corporate ownerships and small sites are branching off this deal in every direction.  Still, to reach towards the top level of the matter, MTV Networks has acquired Babunga’s "online family network" for an undisclosed amount.

MTV Partners With Online Video Sites

Viacom owned MTV Networks has partnered with five online video services in an effort to expand its online presence.