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Yellowpages.com Enters Into Ad Deal With Microsoft
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AT&T said today that its Yellowpages.com has entered into an agreement with Microsoft that will put advertising listings on Microsoft’s local search sites.

Search Or Content Ads? A Marketer’s Dilemma
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One of the issues presenting itself after Google’s new focus on quality search ads—CPC inflation, expected higher conversions, reported lower publisher payouts—is the question of which gets more bang for the buck, search or content ads?

MSN Direct For Windows Mobile Smartphones Launched

Microsoft has made available software for Windows Mobile Smartphones that gives free access to news and weather information, thanks to its MSN Direct network. Any Smartphone (that’s a phone running Windows Mobile 5.0 Smartphone or Windows Mobile 6 Standard) can pick up the download at phone.msndirect.com.

Microsoft: We Love the Yahoo Brand

Microsoft, in its conference call Friday regarding the Yahoo offer, said that “We love the Yahoo brand”, when asked about what would happen to MSN and Windows Live.

Efficient Frontier: Google Grabbed Extra Q4 Spending

In assessing a fixed set of clients, search marketing firm Efficient Frontier found virtually all of the additional spending headed to Google.

The Horror of Search Engine Penalties & Filters
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There are two words that are guaranteed to strike fear into the heart of any website proprietor: penalties and filters.

They damage rankings and ultimately may result in banishment from the search engines. However, before panic sets in, let us guide you through the basics of penalties and filters.

A penalty is caused by significant violations of a search engine’s website guidelines, such as:

Microsoft Teams Up With EDGAR Online on Content Network
Launched last year, Microsoft’s adCenter Content Network only had Microsoft web properties during the initial stage.

Freshness Random At Major Search Engines
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Google, Yahoo, and Microsoft varied so much over a three-year study period that researchers found none of them consistently rated best at updating their indexes.

Trust and Authority in Google’s Algorithm

If you’ve ever been to search engine conference and attended a site review session chances are you’ve heard panelists mention duplicate content penalties and filters.

For “normal” people these problems are real, however with Google a double standard exists for trusted authority websites.

 

Case and point the SERP for [Green Real Estate] screen shot below:

Nielsen: Google Search Share…Dropped?
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The December 2007 figures from Nielsen//NetRatings show the US search market share for Google declined from the previous month.

Google vs. MSN on Paid Links and Cloaking
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Don’t buy paid links! Paid links are bad! Don’t cloak either. Search engines don’t allow it. You’ve all heard this before right?

>>> What are your thoughts on paid links? Do you agree with Google’s hard line? Comment here

Feedback for the Virtual Earth Team

The Virtual Earth team wants our feedback.

Wonderful. Kudos to any company that wants its customers’ feedback and offers a participatory approach. So, here’s my feedback…

Microsoft added a LOT of whizbang features to its maps.live.com maps (3D, lots of photos, and such) but they didn’t focus on the basics.

MSN Money Wants Its Day In The Sun

Overcoming the inertia that keeps people going to other financial sites confronts Chris Jolley, group manager at Microsoft’s Financial Products Group, every day. He believe MSN Money deserves a look.

Microsoft To Offer Ads On MSN Mobile

Microsoft will begin placing advertisements on the U.S. version of MSN Mobile.

Online Video Traffic Drops 6 %

The top five online video sites switched their ranking order and site traffic in October, according to Compete.

MSN Search Fights Duplicate Content

Live Search – aka MSN Search – has been showing some of the most aggressive duplicate content filtering I’ve ever seen across any search engine of late.

I first noticed it with a client who is performing well on Google, but has dropped down significantly on MSN.

The main problem is that he’s in a market that relies on affiliate content – and it’s the same content all of the affiliates are using.

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MSN Video 2nd Most Popular Video Brand

MSN Video is now the second most popular video brand on the internet, following a 25.3% traffic surge in October.

Google Still Waiting On SEC For Stock Quotes

When writing a story that revolves around stock prices, I prefer to wait until the market’s closed – don’t want the story reversing itself as I type, after all.  I’ve found that market updates from Google (and Yahoo and MSN) are a little slow, though, and for this, we can blame the Securities and Exchange Commission.

Compete: Ask, Google Gain In Search

The search engine market share for Ask grew incrementally by Compete’s figures for October, likely due to the heavy advertising being run by Ask’s owner IAC.

Microsoft Webmaster Portal Live in Beta

MSN Webmaster Portal was announced in August and was to be released into beta in September and be fully accessible by the end of November, however very little has been released since the initial announcement. Until now.

MSN Green Stands Up To Scrutiny

When it comes to green search companies, you might think of Google as the winner, and Yahoo, as (almost) always, as the runner-up.  But with the launch of a new site called MSN Green, Microsoft’s trying to keep up with the pack.

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