All Posts Tagged Tag: ‘MoPub’

Twitter Adds Location Controls For Native Ads On MoPub

Twitter announced some new location control features for creating and managing native ads with its MoPub. This is the result of an integration with technology from Namo Media. “MoPub’s new location control features are the first tools that lets you find the perfect mix of content and ads for your app simply and quickly,” says Twitter’s Kevin Weil . “You …

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Twitter Makes $230 Million Ad Deal With Omnicom

Omnicom announced that it has entered a two-year deal with Twitter worth $230 million to integrate its programmatic ad buying network Accuen with Twitter’s MoPub exchange. The Wall Street Journal, which appears to have gotten an exclusive on the news, shares statements from both companies: “This is the first holding company agreement we’ve done on the mobile ad exchange side,” …

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Twitter’s MoPub Opens Native Ads To All

Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday. The platform provides advertisers with an SDK for creating customized ad units inside of apps, an ad server with full budgeting support, targeting options, integrated reporting, an ad extension to OpenRTB, frequency capping, creative …

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Twitter’s MoPub Launches Native Ads For Mobile Apps

Twitter’s MoPub has launched a new native advertising offering, calling it the “first programmatic-enabled native ads platform for mobile apps.” Messaging service Tango is one of the launch partners. Here’s a look: “Native ads are one of the most talked about topics in advertising, but there has yet to be a scalable and accessible solution for mobile app developers,” says …

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Twitter Will Reportedly Launch Mobile Ad Network With MoPub Acquisition

Last month, Twitter announced its intent to acquire mobile ad exchange MoPub. Twitter said that it plans to use the technology to build real-time bidding into the Twitter Ads platform. On Monday, a report from the Financial Times indicates that Twitter has even bigger plans. The acquisition has yet to close, but when it does, says the report, Twitter will …

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Twitter Buys MoPub, Will Use It In Twitter Ads Platform

Twitter announced that it has agreed to acquire mobile ad exchange MoPub. With MoPub, app publishers can manage their inventory and multiple sources of advertising (direct ads, house ads, ad network and real-time bidding). “The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying,” said …

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