All Posts Tagged Tag: ‘mood’

Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

Spotify’s ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify’s turning to playlists to unlock users’ current moods, so advertisers can know if users are in chill mode or turn-up mode. The company has just announced playlist targeting for brands, set to kick off May 1. …

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