All Posts Tagged Tag: ‘month long value’

JCPenney Decides to Have a Sale After All

When JCPenney decided to obliterate the term “sale” from their corporate vocabulary, it seemed like a stroke of genius. The removal of the terminology from commercials, promotions, and in-store displays suggested that everything on the retailer’s sales floor was inexpensive and affordable. Unfortunately, consumers didn’t seem to understand the campaign and, as a result, they began avoiding the store like …

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