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Money Articles

Microsoft Drops Big Bag O’Money For aQuantive

Talk about throwing money around: Microsoft just plunked down $6 billion for digital marketing company aQuantive, Inc. The Beast of Redmond plans to wield this new weapon to develop an Internet-wide advertising platform.

Easy Money from Video Content
Google bought YouTube, but is struggling with ironing out ad revenue shares and advertising. What is the easiest way for Google to fix these issues? Integrate YouTube and Google Video directly into Google’s search results.

Networks Put Money on Joost

It may not be a $1.6-billion takeover, but Joost seems to be doing pretty well nevertheless, attracting $45-million in funding from a group of backers — including CBS and Viacom, two of the TV networks it has signed content deals with.

Did Doubleclick Turn Down Microsoft Money?

John Battelle reports that Microsoft was actually offering more money than Google was for Doubleclick and that Doubleclick went with Google anyway.

Must Reads in Search Marketing for This Week

Tomorrow is Good Friday and therefore a stat holiday so I am wrapping up this short work week with the most interesting stories I have read in the Industry:

Is No Money a Reason Not to Buy?

This is the tenth part in a ten part series.

Hopefully you have learned enough by this time that this will rarely happen to you, because you have already covered this base before you ever get this far.  Unfortunately, there are some people who will be slaves to their own rigid way of thinking forever: I call it poverty mentality!  But we owe it to them and oursleves at this point to give them one more chance to step up:  if they say simply that they cannot afford our prices:

Why Microsoft Pays Waggener Edstrom the Big Money

The Long Tail: The Microsoft Memo: Some choose radical transparency, some have it thrust upon them Chris Anderson, Editor-in-Chief over at Wired, has a post out today that contains a massive email briefing by Microsoft’s PR firm Waggener Edstrom to a Microsoft executive about an interview with Wired Magazine.

Yahoo’s Mail API & Unlimited Storage

I’ll have more to say about some of the larger issues around this in a few days, but now that the embargo has been lifted (damn you, Om Malik), I wanted to point at the pair of announcements from Yahoo! Mail today and yesterday.

Domain Names & Defensible Traffic

Andy Hagans recently posted about his linkbait marathon strategy to rank his sites at the top of the search results. Brian Provost posted about his love for domaining. Domain names may play a big roll not only in anchor text, but also in overall domain credibility, linkability, and defensibility.

EU Seeks To Rip Off Microsoft Again
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The European Union is at it again with their money hungry threats against U.S. based Microsoft. This time the EU suggested a fine as high as euro3 million (US$4 million) a day, claiming in a BusinessWeek article that the software company was still not offering a fair deal to rivals seeking to make Windows-compatible server products.

(This is an editorial comment by WebProNews Publisher and iEntry CEO Rich Ord)

EMI on DRM: Show Us The Money First

Earlier this month, rumors began swirling around EMI’s supposed efforts to extend the olive branch to online music retailers by considering the prospect of making the company’s audio catalog available in a non-DRM hindered format.

Large Networks Add New Editorial Content Formats

Many top destination sites are adding blogs and other publishing formats to their site to build their authority and market-share. This editorial content creates value, builds trust and authority, and allows for a more profitable blend of content and advertisements.

Joost Takes On YouTube in Viacom Deal

According to a story in the Wall Street Journal this morning (reg. required), entertainment colossus Viacom has signed a distribution deal with Joost, the peer-to-peer streaming television service that Janus Friis and Niklas Zennstrom started up with the billions they made selling Skype.

Smart Card On The Money

SmartMetric, Inc a developer and manufacturer of advanced secure identity and transaction solutions has developed software that works with its biometric fingerprint card that allows a person to send money over the Internet from one card to another.

President and CEO of SmartMetric, Colin Hendrick said the peer-to-peer funds transfer or card-to-card money exchange will change the way money is handled. He went on to say that the fingerprint-activated card has the potential to revolutionize the way money is transmitted.

Google Apps To Start Making Real Money

According to an article in the latest issue of BusinessWeek, Google will turn Google Apps For Your Domain into a subscription service for corporations sometime in the next few weeks. If true, it would turn the service (which offers services for company domains, currently Gmail, Google Talk, Google Calendar, and Blogger, and is expected to add more services) into an actual revenue generator for Google, a rarity for a company that many say needs to diversify its earnings.

Link Buying: The Unadulterated Truth
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There’s no denying that the number of inbound links is one of the most critical elements to optimizing a site to rank well in search. The methods employed in obtaining those links, however, is a platform for both ethical and practical debate. With all factors considered, is buying links a good idea?

Bidding On Top Ad Spot A Waste of Money?

All sponsored search listings are created equal, or so decrees Brandt Dainow, CEO of ThinkMetrics and Internet ad veteran, after reviewing click-through trends over the past three years. In a nutshell, you can start saving money by not bidding on that top spot. Others, like Enquiro’s Gord Hotchkiss, aren’t convinced.

Is Google Losing Money Too Fast?

JP Morgan has published a report on how Google Checkout did in 2006, and their findings show that Checkout reached 6% of the 1,100 consumers they surveyed, compared to 42% for PayPal, what I call a good, but not massive, start.

2007 Predictions Call For Money, Money

Billions will be spent in online advertising and social networking, but if the predictions are right then Facebook probably won’t be one of the companies being sold this year.

Google Custom Search: My search, My results

Wouldn’t it be great to use a search engine that shows results tailored to what you want and what you need?

Google’s Not Stopping Click Arbitrage

Who would have though click arbitrage would be a topic worth of being covered by Forbes?

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