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All Posts Tagged Tag: ‘Monetization’

Tinder Is Finally Going to Try to Make Some Money

Though swipe left / swipe right dating app Tinder is growing in popularity (it’s currently in the top 25 free apps in the App Store), the company currently has no monetization strategy. In other words, Tinder is completely free and it’s not ad-supported. This will be changing soon. Speaking at Forbes’ Under 30 conference, Tinder CEO Sean Rad proposed a …

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Facebook Isn’t Going to Put Ads All Over WhatsApp, at Least Not Right Away

Facebook’s $19 billion acquisition of WhatsApp is in the bag. After approvals from the U.S. Federal Trade Commission and the EU, Facebook filed the final paperwork earlier this week. Ok, so now Facebook has it and its 500 million+ user base. What are they going to do with it? Not a lot, for now, At least according to Mark Zuckerberg. …

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HTML5 Devs Can Now Sell Their Apps On The Amazon Appstore

HTML5 is the future, or so says open Web proponents. Everything you can do in native code on Android or iOS, they claim you can do in HTML5. While that may be true, you couldn’t make money with a HTML5 app on the Amazon Appstore until today. Amazon announced this morning that HTML5 app developers can now resubmit their Web …

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Foursquare Opens Up Ads to Thousands of Small Businesses

In their continuing attempt to monetize the platform, Foursquare has just expanded their “Explore”-based self-serve ads to a few thousand small businesses. Foursquare first launched Promoted Updates about a year ago, and up until June of this year the company only allowed bigger businesses to participate. In June, Foursquare launched a pilot program allowing a handful of New York-based small …

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Foursquare Tests Small Business Promotions in Attempt to Better Monetize

Foursquare may be looking to take their promoted ads product to smaller businesses in an attempt to further monetize the 4-year-old company. AdAge reports that the company is currently testing a promotion program for small businesses in the New York City area. This program allows small businesses to promote their location inside Foursquare’s explore feature – just like the big …

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Foursquare Gets $41 Million in Funding to Help Build the ‘Location Layer for the Internet,’ Better Monetize

Foursquare has announced that the company has secured $41 million in funding from private equity firm Silver Lake Waterman, as well as existing investors Andreessen Horowitz, O’Reilly AlphaTech Ventures, Spark Capital, and Union Square Ventures. CEO Dennis Crowley announced the funding Thursday morning. “The stuff we’re building takes a lot of work. Look at yesterday’s big update, for example. The …

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Facebook Home Will Gets Ads, At Some Point

Today, Facebook announced Home, a deep integration of Facebook into Android that basically turns any phone that installs it into a Facebook Phone. Home, which will launch on April 12th, is a family of apps that when installed, turns your entire homescreen into one big Facebook experience. And the main aspect of that experience is the Cover Feed. It features …

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Facebook Mobile Exec Emily White Is Your New Director of Business Operations at Instagram

Facebook Director of Mobile Partnerships Emily White is leaving that job, but she’s not going very far. Facebook has confirmed that White will head up Instagram’s expansion as the new Director of Business Operations. According to All Things D, White will work closely with Instagram co-founder Kevin Systrom in an effort to “expand partnerships, improve user operations and, presumably, come …

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Pinterest Launches New Analytics Tool for Site Owners

After hinting at it for some time, Pinterest has finally launched its first web analytics product for website owners. With the (currently) free product, site owners can track how pins that come from their site perform on Pinterest. Site owners can see how many people have pinned from their site, the reach of those pins across Pinterest, and the traffic …

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DJ Shadow Joins Forces With uTorrent To Monetize File Sharing

One thing you’ll hear from the RIAA and MPAA execs is how BitTorrent is cutting into their profits. They feel that free access to content is the worst thing that could ever happen to such an artistic medium. It robs the artists, and more importantly the company execs, of millions of dollars. The only way to make money from music, …

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Android Users Don’t Want To Pay For Anything

Google does a lot of things right, but there is one thing that they consistently get wrong – gaming. Sure, the games on Android are nice, but nobody can make money. We’ve had reports of developers dropping support for Android after finding that nobody buys their games. Now we’re seeing new evidence that people are playing games on Android, but …

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The Secret to ‘Monetizing Online Forums’

With all the social media hype around Facebook, Twitter, and Pinterest, online forums are not usually at the top of the list. Ironically though, they are at the very root of social media. They may not get as much attention as some other sites, but they play a very important role in both the social Web and the entire Internet. …

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