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Mobile Services Popular Among European Youth

Use of mobile services is popular with young people with 47 percent of 15 to 18 year olds adopting them compared to only 17 percent of 35 to 44 year olds, according to a new report from JupiterResearch, "European Mobile Youth Consumer Survey, 2007: Targeting Digital Natives and Keeping Them Loyal."

Mobile TV Popular Among Males

When it comes to the smallest screen, Mobile TV is a hit with males under the age of 35, according to a new study from comScore. The study found that close to two out of three Mobile TV subscribers are male. Mobile TV was found to be most popular among 25-34 year olds, as they have a high level of interest and acceptance of the medium. Forty-six percent of those who currently subscribe to Mobile TV are below the age of 35, and 65 percent are male. Males were more likely than average to have an interest in Mobile TV, while females were more likely to have little interest.