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Mobile Search Articles

Google Adds Android, iPhone Apps to Mobile Search Results
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Google has started including mobile apps in it search results on iPhones and Android devices. Users of such devices can simply go to Google.com, search for an app, and get special links and content at the top of the search results.

These links can be tapped to go directly to either the Android Market or App Store page for that particular app, making it easy to download the app right away. Users can also see some of the apps’ details, such as price, rating, and publisher from these pages.

Google Goggles Gives Translations Via Camera
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Late last year, Google introduced a very cool mobile product called Google Goggles. While only an experimental labs release, it is looking more and more like it will be one that actually graduates to a real feature, and a useful one at that.

ChaCha Takes On Steve Jobs Mobile Search Comments
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Apple CEO has made comments recently implying that people aren’t searching much with their phones. When Jobs announced iAds, Apple’s new mobile advertising platform, for example, he said something along the lines of "people aren’t searching on their phones." WebProNews received an email on behalf of ChaCha who apparently doesn’t take too kindly to Jobs’ implications (the title of the email was "500 million issues with Steve Jobs").

Google to Bolster Google Goggles with Plink Acquisition

Google has acquired the UK-based visual search engine company Plink, which makes PlinkArt, a mobile app that lets users take a picture with their phone and identify paintings and artworks. Google is adding Plink to work on its Google Goggles project.

Google Maps Gets More Useful on BlackBerry

Google introduced a new version of Google Maps for BlackBerry devices today. There are quite a few significant features that come along with it.

Google: Location a “Hugely Important” Signal
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Google made a couple of interesting comments at a mobile marketing and advertising event in Vegas. Michael at Mobile Marketing Watch reports that Diana Pouliot – Director of Mobile Advertising at Google says a third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment.

Yahoo Launches New Search Apps for iPhone

Yahoo launched two new mobile search apps today. The first one is Sketch-a-search, an app that was unveiled at a Yahoo search event event earlier this year, and the second one is the Yahoo Search iPhone app.

Google Product Search for Mobile Showing When Items are in Stock
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Users of the mobile version of Google Product Search can now see if items are in stock at a local store from select retailers. These retailers include: Best Buy, Sears, Williams-Sonoma, Pottery Barn, and West Elm.

Critical: Improve Your Mobile Search and Advertising Strategy
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A Google exec recently said, "In three years’ time, desktops will be irrelevant." That’s debatable, but there’s no question that mobile use will have grown much more than it already has.

Motorola Goes Bing on Android-Based Devices
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Motorola has announced a "global" alliance with Microsoft, which will see Bing used as the default search engine on Motorola Android-based devices. The move begins in China, where obviously there is some turmoil between Google and that country, but again, this is being called a "global" alliance that is "launching" in China.

Google Gesture Search Lets Android Users Draw Searches

Google has a new way for Android users (2.0 and up) to search on their mobile devices. The company has introduced a new Google Labs application that lets users search for apps, bookmarks, music tracks, etc. by drawing alphabet gestures on their touch screen.

How Much Is Mobile Going to Change the Search Market?
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More people have the web in the palm of their hands than ever before. Smartphone usage isn’t exactly slowing down, and for that reason, the search market might get shaken up considerably in the coming months. Google has long dominated the search market, and to this day continues to do so. There is nothing indicating that will change in the near future, but the rise of smartphones and deals among different players could conceivably shake things up, and make things a bit more competitive.

Google Gives Mobile Users a Link to Popular Images
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Google has introduced a new feature for its mobile Image Search offering. The feature is "Popular Images," and lets Android and iPhone users browse popular images (go figure).

The Popular Images feature comes in the form of a link just under the search box on the Google Image Search page. When clicked, it brings up a categorized list of image searches and corresponding images.

Google Tailors Mobile Search Suggestions to Location
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Google has launched search suggestions based on geographical location for iPhone and Android devices. This is currently only available in the United States.

"Typing a query into the search box on a phone can often be slow and difficult," says Google’s Mobile Engineering Team. "For this reason, relevant search suggestions that match your intended query can meaningfully reduce the time and effort it takes to submit a search."

The iPhone Gets a New Google Mobile App

Google announced that the new version of its Google Mobile app for the iPhone was approved and is now available in the App Store. The new version includes a redesigned search results display that shows more results at once. It also opens web pages from the results within the app.

Ensuring Your Site is Indexed in Google’s Mobile Search
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In this day and age, you pretty much can’t ignore mobile users. The rate at which consumers are accessing the web via mobile devices is growing rapidly, largely thanks to the increasing popularity and production of smartphones.

Just having a mobile site isn’t even enough. Sure, it’s a great start, but you have to start thinking about a mobile site just as you would a regular site. Can people find it? Just because you have a good ranking in Google does not mean that your mobile site has a good ranking in Google’s mobile search engine, or is even indexed at all.

Google Launches Custom Search For Smartphones

Google has launched Custom Search for smartphones. This means that if you own a site and add a Google Custom Search box to it, it will format search results to fit the screens of supported mobile devices.

The following devices are supported:

Google Gives Mobile Searchers More Options
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As you may recall, Google launched its "search options" feature earlier this year. This is a set of filtering options users can engage for their search results. They include things like blogs, books, images, video, forum results, timeframe, etc.

Google Revamps Mobile Local Search Experience
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Google has launched a new version of local search for mobile. This version heavily utilizes Google Maps to make organization of results easier on your phone.

The new local search for mobile lets you find business listings on Google Maps while you’re on your computer, where you can "star" them. Once you star them, you can easily find your starred listings grouped together from your phone, making it easy to keep the listings you need while you’re out, together. This can potentially make errand running a lot easier, as demonstrated in the video below.

Google Makes Language-Based Product Announcements
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Today Google made a couple of announcements involving the expansion of offerings into more languages. They’ve announced that the new optimized SERP pages for iPhones, Android devices, and feature phones are now available in over 60 countries and 38 languages. In addition, the company has announced an advanced translation feature in the newest release of Google Toolbar for Internet Explorer.

The Mobile SERPs

Mobile Marketing Will Likely Become Unavoidable
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A recent study showed that spending for mobile advertising was expected to reach over $760 million in 2009. That’s about 20% more than last year. Do you dedicate any portion of your budget to mobile marketing? Let WebProNews readers know.