All Posts Tagged Tag: ‘Mobile Music’

Pandora Local Radio Ads and Larger Audience

Those of you who are familiar with Pandora, the interactive radio service, will not be surprised to read that they are growing in popularity. Naturally, as listenership increases so does advertising and the effectiveness of those ads. Today Pandora confirmed that over 400 local marketing campaigns have been secured on the platform. Chief Revenue Officer at Pandora, John Trimble comments …

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Europeans Embrace Mobile Music More Than Americans

Nearly a quarter (23.8%) of mobile users across the five largest European mobile markets (UK, France, Germany, Italy and Spain) listened to music on their mobile handsets during the first quarter of this year, according to a new report from comScore.

The 54 million total music users in the EU5 countries represent a 10 percent increase in the past year.

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