mobile marketing Articles

Why Nokia’s New Smartphones Mean Good Things for Marketers

As reported earlier, Nokia has announced a new family of smartphones powered by the Symbian platform. The Nokia E7, C7 and C6 join the previously announced N8. 

ChaCha Launches MMS Rich Media, Coupon, Video Ads

ChaCha has launched a new MMS service for movie trailers, coupon images, rich media ads, and other video content to "virtually all phones". The service works on even the 75% of US mobile phones that aren’t smartphones, the company says. 

Known as an answers service, ChaCha will begin serving MMS ads to its users (ChaCha claims 15 million active monthly uniques). As mobile marketing becomes increasingly important, this might appeal to a range of advertisers. 

A Few Pointers for Effective Mobile Marketing
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There’s no question that mobile is getting bigger, and is becoming an increasingly important channel for businesses to reach customers.

We had a conversation with Tim Nguyen, a sales manager for mobile marketing firm Trumpia, which has worked with plenty of small and large businesses in assisting them with utilizing mobile marketing to drive traffic and revenue.

Yahoo Pushes Sponsored Search to iPhones and Android
  • Yahoo announced that Yahoo Sponsored Search ads now appear on iPhones and Android devices. 

New Mobile Marketing Guidelines Open for Public Review
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Mobile marketing is going to become increasingly hard for businesses to ignore. Just look at how much mobile advertising is already going on.

That’s a Lot of Mobile Advertising!
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If you need any more evidence that mobile advertising is booming, AdMob is getting ready to serve its 100 Billionth ad. The firm notes that this is over 14 times the entire world population (as of 2008), 107 times the distance (in miles) to the sun, and about half to a quarter of the number of stars in the galaxy. Suffice it to say, that’s a lot of mobile advertising. And that’s just from AdMob.

Mobile Marketing Without Being Annoying
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WebProNews recently ran an article looking at a study, which indicated that spending on mobile advertising would reach $760 million in 2009 (20% more than last year). A spokesperson with mobile advertising firm Crisp Wireless took notice and set us up with a Q&A with Chief Revenue Officer and former member of Yahoo Search’s Strategic Alliances team, Tom Foran.

Mobile Marketing Will Likely Become Unavoidable
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A recent study showed that spending for mobile advertising was expected to reach over $760 million in 2009. That’s about 20% more than last year. Do you dedicate any portion of your budget to mobile marketing? Let WebProNews readers know.

The Collaborators of the Global Mobile Industry

Today the Mobile Marketing Association (MMA) announced new members of its global board of directors and officers. If you are unfamiliar with the MMA, it is an organization that is made up of agencies, advertisers, hand-held device manufacturers, carriers and operators, retailers, software providers and service providers, and other companies focused on the marketing with mobile devices.

Good Mobile Marketing Isn’t an Advertisement

WebProNews recently conducted an interview with Mike Wehrs, President and CEO of the Mobile Marketing Association. This is an organization that "provides an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues." Wehrs talks with Abby Johnson the growth in mobile marketing, and its benefits. Do you utilize mobile marketing? Tell us a little bit about your strategies.

Tips for Getting Serious About Mobile Marketing
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Cindy KrumThe Mobile Marketing Strategies session at Search Engine Strategies New York focused on mobile SEO, while also touching on driving traffic and conversions with mobile applications, text messaging and mobile email.

Mobile Marketing Receives Low Response

Close to one-quarter of mobile users are interested in mobile marketing, according to a recent study by the Mobile Marketing Association.

Marketers Still Cold To SMS Ads

While mobile data use has doubled since 2003, mobile marketing has been slower to grow, according to a new study by Forrester Research. The study found that only 13 percent of interactive marketers relied on text messaging to reach consumers in December 2006.

When marketers were asked what would make them spend more on mobile sites and other emerging media, most of the respondents in the Forrester study said "proof of use".

IGN Network Goes Mobile

Beyond the Web is mobile, and eventually, as all media merges, mobile is the final frontier for an all-encompassing media blitz. That’s probably why Fox Interactive Media is quick on the draw redirecting its online content to wireless Web. FIM-owned IGN Entertainment announced a deal with Verizon Wireless’ V Cast unit to create IGN Mobile Video.

PubCon: Local and Mobile Search Marketing

The quest for geographically relevant search marketing has been the labor of many a SEO. This afternoon, a PubCon panel discussed upcoming innovations in local and mobile search, and WebProNews was on the scene.

Mobile Marketing Revs Up

One sure sign of summer is the up tick in mobile marketing news. The latest is from the Delaware News Journal.