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mobile marketing association Articles

Neal Mohan of Google Joins MMA’s Global Board of Directors Neal Mohan of Google Joins MMA’s Global Board of Directors

For those of you who don’t know what the Mobile Marketing Association (MMA) is, they are a non-profit group established for overseeing the growth of mobile marketing and the technology which spawns from the movement. Neal Mohan, who is in …

Mobile Advertising Guidelines Get an Update
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The Mobile Marketing Association (MMA) has released a new version of its Global Mobile Advertising Guidelines, which serve as a source of global formats, guidelines, and best practices for the implementation of mobile advertising campaigns.

Mobile Marketing Will Likely Become Unavoidable
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A recent study showed that spending for mobile advertising was expected to reach over $760 million in 2009. That’s about 20% more than last year. Do you dedicate any portion of your budget to mobile marketing? Let WebProNews readers know.