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Mobile Convergence Articles

Mobile Convergence And The Consumer

According to Parks Associates, U.S. consumers have a favorable opinion of convergence in mobile devices. The marketing research and consulting firm reports that 41 percent of U.S. households own a camera phone and 21 percent own an MP3 music phone.

The company is launching a new consumer survey Mobile Entertainment: Platforms and Services to examine consumer interest in mobile service and platform convergence. They will also study future trends in usage and purchase patterns.